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25 Wi-Fi Proposals, And Google’s Too
San Francisco could become the outdoor version of Google Labs if it accepts the search engine company's offer to bring free wireless Internet to the city.
Google
Confirms China President
Johnny Chou, formerly of UTStarcom China, officially joins
Google China as its president of sales and business development.
UN
Busted By Microsoft Word
A report on an investigation into the assassination of
the former prime minister of Lebanon was meant to withhold
names of suspects with ties to Syria.
The
Dictionary Knows You Scanned It
If Google Print sees 'esquivalience' in a dictionary it
wants to scan, they should stop and consider...
Chinese Dissident Blasts Yahoo
Like other Internet players, Yahoo insists it has to play
by the local rules in China, and thinks its place there
can ultimately benefit the Chinese people.
Google Geo-targeting RSS Ads
It was a surprise to everyone but Google that AdSense
ads appearing in RSS feeds were geo-targeted just like
site-based AdSense blocks.
Yahoo!
Gains Cred Among SEO Clients
While Google is still the chief search engine targeted
by SEO clients, a recent survey among search engine marketers
shows that Yahoo...
Revolting
Against Blog Spam
Call this one "How I learned to quit kvetching about
spam filled blogs and actually do something about it,"
courtesy of one blogger's call to arms.
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Every so often, it dawns on you that the whole Internet environment has traveled too far from that quiet, information-oriented era that got you so interested in the medium in the first place.
Editor's Note: Are you a buyer or a seller? Or ready to learn about being an affiliate? Tell us how "It" impacts your thoughts on marketing online in WebProWorld.
Attendees at my Nielsen Norman User Experience seminar in Boston
on Sunday (including a number of "old hands" in Internet years,
many of them web developers) expressed sentiments that (in spite
of me showing slides outlining the obvious dominance of the
leading SE's) seemed to say "I try to find search sites where
it's uncluttered and quiet, away from the crowd." The cluttered
look of SERP's with 10 ads on them (3 of those on top), among
other things, was cited as a reason why a small core of power
users will seek more low-key venues.
As an example, I noted that just because there was a phrase that related to this by accident in one of my essays, I got some 14 people sent to me because they were searching for "symbols of eternal love". Down the list a bit further, there were another 9 who wanted "eternal love symbols", and then the many more single queries with random variations on that phrase.
But it isn't just ad clutter, is it? On some of your favorite search queries, you've probably been disappointed by the general indexes.
For example, look at the regular search results for this
new-product query in the automotive world. You see the usual
ads and the usual list of "car info portals."
But for vibrant, current commentary, you want to know what's
going on in the blogosphere, and in the news. At first, when
I found it difficult to get the right info from a search of
the Google index, I started doing the same query in Google News.
Then they released Google blog search, and it was something
else! A new way to look at the world, and also, for now anyway,
a weird flashback to the days when no ads were shown next to
SERP's on Google.
Yahoo's new "blogs and news" search is another totally useful
entry into this realm. Notice how much better the info is in
this search for the same
car query as above, if you were a certain kind of searcher
who is looking for recent articles and buzz, rather than the
"same old same old" canned information on the usual car portal
sites. It does look like Google blog search is a bit better
on this
query, though.
About
the Author:
Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.
In 1999 Andrew co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis. |
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How
Do You Flash A Spider?
By Jason Lee Miller
With the growing use of broadband, more and more website developers are looking to Flash to create a more engaging visitor experience. The problem with Flash sites, as many have pointed out, is that they can be can be difficult optimize, especially since Google seems to be the only search engine that tries to crawl them-to a limited extent. But there's more than one way to skin a spider.
Since search engines don't pick up Flash sites very well, one camp of site developers will choose to ignore the application altogether, dismissing it as a waste of time.
But others, like interactive Flash designer and founder of Eyes Unblinded Studios, Zaburi Mutua (Kiogora), feel that successfully developing a Flashy website is important for engaging website visitors (search engines do measure how long people stay at a given site after all).
Zaburi feels that Flash gives him an edge, allowing him to stay ahead of the curve, as technology develops to better handle more complicated applications.
"I do Flash sites because with more and more people using broadband, it gives visitors a more interactive experience," Zaburi told WebProNews.
But how do you deal with search engines that aren't keeping up with the times? How do you get indexed?
Zaburi's method is one echoed by SEO's who optimize Flash sites.
With eyesunblinded.com,
there is an entry page done in HTML, complete with the usual
keyword placements in the description and title tags. The rest
of the site is done in Flash.
Read
the Full Article
About
the Author:
Jason is a staff writer for WebProNews covering technology
and business. |
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The Jagger Aftermath Discussions Continue
As many of you who follow the search engine industry are probably aware, Google recently unleashed a new update, called Jagger, which seems to have played a great deal of havoc with what many considered the status quo. It seems as if the changes Google implemented have caused many search rankings to change drastically, much to the chagrin of those who depend on Google and other search engines for income.
In today's spotlight post, WPW mode greeneagle asks how people
who use Google Sitemaps have faired since Jagger was released.
If you have any information you'd like to add, please do so.
Take care,
|| Chris||
GOOGLE
XML Site Mapped Sites and Jagger
As we wonder through and try to figure what is going on in the
"Jagger" updates, I wanted to hear your results on how your
Sites that have been GOOGLE XML Sitemapped and Registered (including
"key" file in root directory), have fared so far in the Jagger
update.
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