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Mobile
Operators Complain About Google
The prevalence of Google and Yahoo usage by mobile users has cellular operators upset about search engines...
Google
Increases House Ads On Adsense Sites
In the past, advertisers have worried that Google "house" ads compete for space with those who are advertising on SERP's for fairly granular search queries, such as "flight tracker...
The Alta Vista Search Engine Days
I'm here with Don Dodge, he works here at Microsoft now,
but he used to be director of Engineering at AltaVista...
Mmm,
A Recipe Search Engine
The FoodieView search screens the recipes it indexes, so users can query for cucumbers in relative safety...
Google Plans Expansion On NASA Grounds
NASA's Ames Research Center at Moffett Field, CA, will host Google CEO Eric Schmidt for a 7:30 pm ET news conference...
LibraryThing
Is Flickr-ish
There's no shortage of interesting tech-things breaking
through the ice caps and fjords of Scandinavia these days,
and LibraryThing, a Flickr-and-Del.icio.us-ish bookmark
service for books, is no exception...
Japan
Gets Their Yahoo Fix, Where’s Ours?
Now here's a good idea, and one that we may hope to see
from Yahoo on the other side of the Pacific. Yahoo Japan
Corp launched a pilot service...
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| Related
WebProWorld Posts |
Proof
of the Importance of Title Tags?
I recently completely rebuilt our site, www.choicequote.co.uk and used, to the best of my knowledge, every trick in the book to try to improve our search engine positioning, predominantly for Google...
.asp vs .php & content to SEs
Suppose I have one site made with .asp & my rival
site is made with .php... which site will get preference
in indexing or ranking? If .asp site then why? If .php
site then why?
I
Beat the Sandbox in 3 Months
Approximately three months it took me to get out of the sandbox (if it exists) but in my case i'm 100% sure that it does. So do not give up, and one word of advice do not gain to many links too quickly
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Search advertisers are offered two basic marketing models, paid-ads and free organic ads. While there are advantages and disadvantages to both models, one clearly stands out as a better advertising option than the other.
Editor's Note: What search engine advertising method
do you prefer? If you are using a PPC-style company, do you
have a preference? Discuss at WebProWorld.
Why is it then that advertisers from small business to mega-corporation tend to show higher interest in the more expensive and least effective of the two?
 Most
SEOs speculate that advertisers understand paid-advertising
better than organic placement. As much of search marketing is
conducted in-house and optimization is a learned-skill, corporate
marketing departments lean towards the very simple model of
paid-search. Organic search engine placement continues to be
perceived as a nebulous service that can take time to show results.
On the other hand, paid-ad placements tend to show up minutes
after they are established and bidding one's way to top spot
is relatively easy.
With search ad-spends sometimes topping five or six figures per month, many SEOs shake their heads at businesses that refuse to invest a much smaller (generally low to mid four figure) sum on organic optimization. Ranging from small to mega sized operations, the number of paid-ad advertisers that ignore organic optimization seems to be growing.
Over the past three years, independent research has
consistently confirmed that search engine users tend to click on the
center column organic (free) ads far more often than on paid ads.
Earlier this year, search marketers benefited from a number of
published studies that clearly demonstrate the higher value of organic
placements. While the results of this research is easily available to
all, traditional and tech media stories tend to focus on paid-search
advertising.
Two studies that made an enormous impact on the search marketing field this year are the Eye Tracking research conducted by Enquiro CEO Gord Hotchkiss and a whitepaper published by Lisa Wehr, CEO of OneUpWeb titled, " Target Google's Top Ten to Sell Online."
Gord's study shows the basic F (or triangular) shape search user's eyes
tend to follow when examining search results. Lisa's study found that
search users are up to 6X more likely to click on the first few organic
results as they are to choose any of the paid results.
A third study, "Accurately Interpreting Clickthrough Data as Implicit Feedback," released earlier this week by Cornell professor Thorsten Joachims
looked at the links users found on search engine results pages and
questioned why they choose which link. The results show again the
importance of high organic search engine rankings. The researchers
asked subjects to perform searches and looked at which results they
viewed, which they clicked on, and what happens if those links are
mixed up.
The Cornell study found that search users tended to view (look
at) the first five organic results with a high percentage of them
(approx. 2/3) viewing the top two listings with 42% of them selecting
or clicking on that link. The number of search-viewers halves to
approximately 1/3 of users viewing sites appearing in positions 3, 4
and 5. The numbers drop to about 1 in 10 users tending to view the 9 th
and 10 th placed sites.
When a search user views search listings, it doesn't necessarily
mean they click on those listings. In this context, to view
means to examine. Users tend to examine the text used to phrase
the reference link as well as the descriptive paragraph appearing
beneath the link before deciding to click on it.
This is especially true for the smaller number of searchers
who view listings found in the 3 rd to 10 th positions as users
who examined those listings tended to spend more time on the
results page before choosing the link to click first. In other
words, 1/3 to 1/10 of users are conducting preliminary research
by seriously reading the text used to phrase the results before
clicking.
This finding was backed up in another part of the Cornell
study that showed when the same Top2 results were reversed, the text
used in the link and description had a notable influence on which link
the user clicks. The research found that when results were switched
around, 34% of the users would still click on the site ranked in first
place, even when they had seen the now #2 site there earlier.
In his Alertbox review
of the Cornell study, Jakob Nielsen succinctly notes, " If users always
clicked the best link, then swapping the order of the two links should
also swap the percentages, and this didn't happen. The top hit still
got the most clicks.
Read
the Full Article
About
the Author:
Jim Hedger is the SEO Manager of StepForth Search Engine Placement Inc.
Based in Victoria, BC, Canada, StepForth is the result of the
consolidation of BraveArt Website Management, Promotion Experts, and
Phoenix Creative Works, and has provided professional search engine
placement and management services since 1997. http://www.stepforth.com/ Tel - 250-385-1190 Toll Free - 877-385-5526 Fax - 250-385-1198 |
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Outranking
The Search Engines
By David Utter
Some factors affect a site's rank greatly, others have
minimal effect, and no one knows what all the factors are or how they
all really impact a given site.
Danny Sullivan has posted
his thoughts on search engine ranking factors. What we know for sure,
it seems, is that we don't know anything for sure. But we can guess.
One person who is guessing is Rand Fishkin at SEOmoz, who Mr. Sullivan references in his post; he agrees with a few things on the SEOmoz list, and disagrees with others:
I don't
think external links are crucial for a page to do well, but that's my
view and experience. Keyword use in the URL is a extremely minor factor
to me -- I'd give it half a box or even less, if that was an option. He
also stresses too much to me the idea about links coming in to your TLD
or your root domain.
The top two items on the list of in-document factors, which SEOmoz
denotes as having "exceptional importance," are title tags and keyword
use in text:
•
Title Tag -- Denoted by the "title" tags in HTML, this single factor is
the most important place to put targeted keywords.
• Keyword Use in Document Text -- When search engines
measure the use of keywords in a document, they typically use term
weight as the method for calculating the relative importance of a term
or phrase.
The list also discusses top-level domain factors, the value of
links, and technical factors in impacting how far up or down a site may
rank. A list of detrimental factors touches on areas that may cause a
site to drop in rank, or worse, get banned by a search engine.
Mr. Sullivan thinks the best approach is still to develop the
best content possible, and to make the site search engine friendly.
About
the Author:
David is a staff writer for WebProNews covering technology
and business. |
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How Long Do Yahoo Penalties Last?
Howdy folks, welcome the WPW spotlight section. In today's featured
post, poster Psymple
is having some problems with Yahoo Search stemming from a previous
Yahoo index removal because of what looks like a duplicate content
issue, although I'm not exactly sure what Psymple is referring to. The post says the site was removed due to mutliple URLs. Whatever the case maybe, check out the circumstances and see if you can offer some much-needed advice.
|| Chris||
One
year and still not on Yahoo Rankings...
About a year ago, we were removed from yahoo due to multiple URL's. Our business model had expanded to be as follows:
Destination URL -> Packaging to a State
Product URL - > specific product marketing
We were removed from Yahoo essentially for this, with 3 destination markets and over 200 product URLS.. Now my problem.
I've reconsidered the battle, although we rank #1 - 3 on all our Top Keywords on Google and MSN, it's pretty clear we are missing a good deal of the market by Yahoo.
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WebPro Question: |
I need to use aspx pages. What is the best way to make
them search engine friendly?
- sujata
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