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Keywords plus topics may be a better way to search, at least the people behind Dumbfind...

News Corp Looking For Search, VoIP
Rupert Murdoch told analysts in Manhattan he expects to have VoIP and search engine capabilities for his nascent Internet empire "within weeks...

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Time Warner Trying To Rebuild AOL

Much speculation circulated the tech industry recently after the reports surface of discussions between Time Warner and Microsoft over the future of AOL...

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Google launched Google Enterprise Professional today, a partner program service to aid small and large businesses...



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David Utter
Friday Sep 23, 2005

MSN Search Relevance Roiling Microsoft

Microsoft asked Keynote Systems not to make a survey of search engine users available to the public.


Editor's Note: Can MSN meet Steve Ballmer's call for search supremacy? Will MSN's relevance impact your decision to advertise with them? Tell us about it at WebProWorld.
The numbers didn't look good for the home team in Redmond, the Wall Street Journal reported, and that may have led Microsoft to request the suppression of a search engine study. In the study, MSN Search fell to 5th from 3rd among 2,000 users surveyed in the second quarter of 2005.

Body PicRelevance drove the drop, as 27 percent of users found their general search results lacking. 37 percent working with specific geographical locations, ie local search, didn't find the relevance they wanted, WSJ cites the Keynote survey as reporting.

Microsoft says they asked Keynote not to disclose the study, which would have mentioned MSN Search's drop in a press release. A MSN information services group director, Lisa Gurry, claims Microsoft had problems with Keynote's methodology. The results they found didn't match Microsoft's research.

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MSN claims that a better assessment of its search performance can be found in its search queries share in the US. WSJ notes comScore's numbers have MSN's percentage at 15.5 percent for July. In comparison, Google had 36.5 percent for the month, and Yahoo had 30.5 percent.

Yahoo figures in the MSN equation, because until February MSN used Yahoo's search to handle its queries. Since the switch to in-house search technology, users have fled for more relevant search engine sites, according to the report.

One of those destinations has been Google, which continues to vex Microsoft with its rollout of products and the much-rumored massive network it is constructing. An internal paper on the Google threat, constructed by MSN execs and seen by the Journal, said "Google threatens Microsoft's position on the Internet, and could potentially lock Microsoft out of its existing distribution channels and reduce the value of Windows."

That document likely led to the recent reorganization of Microsoft's corporate structure, paring seven divisions to three. This morning, Microsoft declared a dividend of 8 cents per share and announced a change to its corporate governance guidelines. Any director on Microsoft's board who has a majority of votes withheld in an uncontested election must resign.

Those directors may be taking another look at the "Google -- The Winner Takes All (And Not Just Search...)" paper, where executives noted the lack of innovative products created by MSN. It could be that an executive or two will be resigning before a director does, if MSN continues to slide, and putting the clamps on negative surveys won't stop that slide from happening.

Discuss this at WebProWorld.

About the Author:
David is a staff writer for WebProNews covering technology and business.
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Jason Lee Miller By Jason Lee Miller

Online shoppers often visit up to 20 sites per day over a three-week period looking for the best deal, or so says SquareTrade CEO and co-founder Steve Abernethy, which is why his company debuted a free virtual personal shopper at this year's DEMOfall, an annual new-tech preview.

The SquareTrade Sidebar is an always-on application that "detects when you are shopping" and automatically begins snooping around the web for related information to help users make an informed decision more efficiently. The sidebar personal shopping assistant collects price comparisons, availability, product reviews, and seller trust ratings.

SquareTrade says the new tool is also the first of its kind to incorporate anti-fraud and anti-phishing technology as well as specialized databases shared by consortiums that include eBay, Microsoft, and Visa.

"Research says most online consumers shop inefficiently -- often visiting up to 10 sites per day over 10-20 days to assure themselves of a good deal," said Abernathy. "That's a lot of wasted time hunting for the best price."

SquareTrade's sidebar is available in beta release at the company's website.

About the Author:
Jason is a staff writer for WebProNews covering technology and business.
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Chris Editor's Pic Chris Richardson

Which Search Do You Recommend?

Welcome back, fellow WebProWorld followers. Today, we are spotlighting more of a philosophical discussion than the normal "how to" posts. Apparently, poster Deliguy has a hard time answering the "What search engine should I use?" question when people ask him. He used to be a Google-ite, but appears to have become a little disillusioned by the Mountain View search kings. What do you answer when people ask about search engine preference? Is it still Google, or have you moved on to another? Drop by and share your thoughts.

Have a safe weekend.

|| Chris||
 

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Will There Ever Be A Happy Medium

As a local computer tech I get asked quite often about which search engine I use. I used to always say google as I have been an avid user of google since it's inception. For some reason I no longer have a good answer for that. However in the recent years I couldn't help but notice that my efforts in seo has changed my mind about which search engines I use and when.

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