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WebProWorld Posts |
Meta
Tags On Non Significant Pages
We have a lot of downloads on our site, where you fill
in personal details in order to download product information.
If these download pages were to appear in the SERPs, they
would be useless...
Domain
Name Change And Google Removal
3 or 4 months ago we changed our domain name and I implemented
a 301 redirect from the old domain to the new one and
informed every site that linked to us... But we have practically
disappeared from Google
Google
Can't See my Site - Help!
One of our client's websites doesn't seem to be very "google-friendly"
but I can't for the life of me figure out why. The site
has been live for about 3 years. It ranks in the top 20
on MSN and Yahoo for a number of important keywords ...
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Search engines have caused users to become dependent on their
functions, even to the point of becoming "fans" of one or another;
that does users a disservice.
Editor's note: Will a metasearch site ever gain the prominence of a Google or Yahoo? How will that affect SEO marketing efforts? Search your feelings and post them at WebProWorld.
The Wall Street Journal's article on SEO firm Traffic Power,
and the problems experienced by some of its customers, makes for very
interesting reading. While the focus of the article discusses the
company's founder, its practices, and the experiences of some of its
customers, David Kesmodel's report makes a different point very
apparent in my opinion.
 Search
engine branding has taken hold, and that branding has caused
businesses to need to pursue optimization strategies. The best
resource for a particular product or service may not be the
one that gets a high placement on the first search result page
in Google or Yahoo, for example. It might not even get on the
first page.
That branding may be hurting users instead of helping them. If
a legitimate business uses a SEO firm that employs the kind of tactics
that get sites banned from indexes, the business feels the impact
online. A customer who could benefit from a particular online business,
and doesn't find it due to banning, is as much a victim here.
All the big names want to keep users in place. Specifically,
their place, their top-level domain, their advertising. Monopolies tend
not to benefit their users over a long period of time. Users would
benefit from using sites like Clusty or DogPile to find a broader assortment of results.
Vivisimo, creator of clustering engine Clusty, did a whitepaper
about metasearch. While they certainly have an interest in promoting
the metasearch approach, Vivisimo makes a good argument for the "many
headed" approach to search:
General web crawlers today are harmed by the noise of blog
cross-linking, link bombing (aka Google bombing), and commercial
efforts to skew PageRank scores…
To see how meta-search can lead to improved results, consider
how electrical engineers perform averaging of noisy signals, which
cancels out random noise and reveals the original noise-free signal.
Since web noise affects regular search engines in different ways,
meta-search filters noise by averaging the votes of the underlying
engines, revealing the consensus best results.
They have to get in front of the users, and to do that means
overcoming branding. Millions of dollars and years of work go into
branding. But Internet users have been demanding more of their online
experience. That's why video has become more important online.
Search may be going that way too. It will be interesting to
see if someone like a Rupert Murdoch takes an interest in pushing
metasearch to the masses. Imagine Bart Simpson saying "Clusty is my
hero" on Sunday night. Think that would push usage a bit?
Discuss this at WebProWorld.
About
the Author:
David is a staff writer for WebProNews covering technology
and business. |
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Google
Building Alternative Internet
By Jim Hedger
Google is working on its most ambitious project to date, the creation of a global data transfer network that could effectively serve as a private Internet.
Since the introduction of AdWords three years ago, Google has become the world's largest media company and advertising vehicle. It has grown to rival Microsoft in scope and scale. The process has made it a fully globalized corporation.
Google has an estimated $7billion in the bank and employs many of the brightest brains in IT. It also has a reputation for being one of the best tech firms in the world to work for and has been known to use that reputation to headhunt intellect from its rivals. It is focused on the burgeoning Chinese market and appears to be performing better there than its chief rival Microsoft is. Google has the obvious capital and intellectual resources to do just about anything it wants to.
There are a number of reasons backing speculation that Google is building its own global digital communications network. Google has formally entered the telecom business with the release of a VOIP client known as Google Talk. VOIP is an acronym for Voice Over IP, which is a synonym for Internet telephone. In order to provide this service Google has had to acquire technical and physical resources that, along with other assets held by the company, point to the construction of an alternative Internet.
Read
the Full Article
About
the Author:
Jim Hedger is the SEO Manager of StepForth Search Engine Placement Inc.
Based in Victoria, BC, Canada, StepForth is the result of the
consolidation of BraveArt Website Management, Promotion Experts, and
Phoenix Creative Works, and has provided professional search engine
placement and management services since 1997. http://www.stepforth.com/ Tel - 250-385-1190 Toll Free - 877-385-5526 Fax - 250-385-1198 |
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301 Redirect Assistance Needed
Greeting and salutations, fellow WPN readers. In today's WebProWorld
spotlight, poster MtraX needs some help with 301 redirects,
but it isn't the standard "How do you implement redirects?"
type of question. It appears as if MtraX is trying to connect a free blog site to an existing domain. If you have any knowledge of this style of redirect setup, drop by and give him a hand. I know he'll appreciate it.
Until tomorrow.
|| Chris||
301
Redirect Question
I want to set up a blog for a client at one of the free blog sites, but have a domain name that points to it. If I user register.com, can I just point it or do I have to point the domain to my server to set up the permanent redirect there? If I set up the .com with the permanent redirect, will it display the blog under the .com or will the redirect bring up the subdomain.blogsite.com address in the address bar?
Have never tried this (have done redirects, but not like this).
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WebPro Question: |
What's Google's biggest news of the month?
- Mike
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