Insider's Guide to Customer Service on the Web

Effective customer service is actually a very achievable goal—even for companies with relatively limited resources. It simply requires the right principles, practices and tools.

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and learn how to help your customers help themselves.


Is your customer service department being asked to do more with less – manage an increasing number of emails while placing calls and up-selling?

Relieve these precious employees of having to perform many repetitive time-sensitive tasks—thereby freeing them to support other strategic projects.

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FREE whitepaper!

ABOUT THE AUTHOR
Greg Gianforte is founder and CEO of RightNow Technologies, the world’s leading provider of hosted customer service and support solutions.

Companies that don't develop effective Internet customer service wind up spending far more on customer support than their competitors—as much as 20 times more per incident. That’s because, without effective customer service, companies must rely on their over-burdened, high-cost call centers to answer even the most routine and repetitive customer inquiries. Read this FREE white paper to learn more about the benefits of Successful Customer Service.


Benefits of Web-Based Customer Service

  • Reduced cost of customer service - When customers help themselves at a web site instead of having to call a conventional help desk, savings can range from $10-$45 per incident.
  • Faster customer service and increased satisfaction - People hate to sit on "hold." When they can help themselves on a web site, they can get faster answers to their most pressing questions 24 hours a day, seven days a week.
  • Increased use of lower cost online transaction channels - Good customer service encourages customers to use the web site more often, which means they become more likely to use it for transaction and support. Web-based service thus lowers your company’s cost of sales.


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