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Yahoo
Music Hacked
Robert Chapin says that his company, Chapin Information Services, has found a
flaw in the design of Yahoo's website that allows easy, free downloading of DRM-free
music tracks...
Google
Print Finds a Home
Our previous article, What the Heck is Google Print?, explained what Google Print
is and how to use it. At that time, you had to search for books among everything
else from within the regular Google Search interface...
It's
Baaack .... Google Page Rank Reappears
SEO addicts are breathing a sigh of relief today after the Disappearance of Google
Page Rank seemingly being rectified in the last few hours...
Ask
Jeeves Honors Memorial Day
Ask has a logo up for Memorial Day, a nice, understated silhouette of their butler,
blowing a trumpet. It links to this page, which has a smart answer that says...
Yahoo's
Slider Makes Commercial vs. Informational Dichotomy Overt
Playing to "the algo," as we've argued here for some time, may soon be a thing
of the past. Yahoo's "Mindset" beta offers searchers the ability to customize
their search as to commercial intent...
Google
PageRank Outage on Google Toolbar
The Google PageRank indicator isn't displaying anything resembling green, on the
ubiquitous Google toolbar...
Gmail
Atom Feeds With Labels
Wow, this story is so old, I don't believe I've mentioned it since this blog was
on Blogspot, but now there's a little new info...
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| Related
WebProWorld Posts |
Yahoo!
Music Hacked
Two weeks after the beta launch of Yahoo! Music Unlimited, Michigan-based Chapin
Information Services (CIS) announced in a press release that it had successfully
uncovered a design flaw in the Yahoo! Music service...
Google's
A Librarian? You Betcha!
Google Print Beta goes live today furthering Google's attempt at their goal of
organizing the world's information on the Internet. Problems may exist however
with copyright problems and culture wars abroad...
Netscape
8 Wrecks IE Rendering: Uninstall Suggested
Senior program manager for Microsoft's Internet Explorer, Dave Massey announced
in his web log on Wednesday that after installing Netscape 8, the XML rendering
capabilities of IE stopped working.
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The e-commerce world is a tricky one. If you have an online business, then there's
no doubt as to the importance of obtaining a high ranking on search engine results
pages-especially on search master Google, whose popularity has led to a command
of 85% of the search world.
Editor's Note: Has Google dropped you out of its index? Have you become
a Google dropping? At Webproworld we maybe able to help you get ranked once again.
Discuss any solutions you may have at WebProWorld.
A high ranking, especially a first or second spot, is the key to a successful
online marking campaign. A drop in rank, or worse, disappearing altogether, can
threaten the very life of your business-especially if your webpage is the sole
face of your organization, your building, and your salesperson.
 Search
engine optimization is so competitive that some resort to "black hat" techniques
to increase their ranking, a desperate, some say smart, but foolhardily risky
practice that can get you banned from Google outright. But there are still instances,
usually due to a change in algorithms, where a site completely drops off even
though they're marketing techniques are innocently on the "white hat" side of
the spectrum.
So what do you do if you become a Google dropping? There are a number of suggestions
about how to handle this situation--the first of which is, "chill out." Chances
are that Google doesn't have a vendetta against your organization. It is most
likely the result of algorithm changes that are necessary to prevent people from
manipulating the system through "black hat" techniques like link spamming, hidden
links, and such.
As a general rule, you shouldn't rely on Google and organic listings as your bread
and butter. As you don't have control of how sites are picked up, then you also
have no control of how much traffic is generated. If your site has been a top
keyword listing for a significant amount of time, that's great, but it can change
in a heart beat. Too many variables equals dangerous ground, and if Google is
the only source of traffic, then all can be lost.
So, take the gun away from your head, as one blogger
mentioned after his site was dropped, and follow a few suggestions to get
your site back on track.
1. Wait a few days. During an update, it is common that ranking drops,
but in a matter of days, the site often crawls its way back to the top.
2. Diversify. Instead of making Google your principle traffic supplier,
arrange it so that you expect 10-20% of hits will come from there. There are lots
of other search engines that accept paid inclusion and paid placement. In addition,
good old-fashioned marketing techniques in the real world can make a big difference.
| Get Started now On An Easy Website Cashflow
Program: Click Here |
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3. Content continues to reign supreme. Most Googlites (Google users) view
the web as a library rather than a shopping mall. Update your webpage content
every day, at least 200-300 words worth, making sure it is relevant and compelling.
Remember that people aren't searching for your content, they are searching for
their own-a concept that changes with each user depending on their personal paradigms.
So varied, updated content can help match up with some unpredictable keyword choices.
4. Avoid duplicate content. This is incredibly important if you're running
several websites at a time, or using "doorway" pages to your main site. Having
pages with identical content is a surefire way for Google to drop your listing.
5. Site design is the stepchild of good online marketing. Though an algorithm
is clueless about how nice your site looks, people viewing it do notice and this
will increase your click-throughs. Sites heavy on HTML and light on text, however,
are a bad idea, as search engine spiders pick up text mostly. A good balance of
design and simplicity coupled with easily read content is probably the best bet.
Even better, have lots of breaks in text to accommodate the majority of net readers
that scan pages, rather than read them in their entirety. It takes 25% longer
to read from a computer screen than from paper.
 6.
Remember that there is a balance of keywords required. If your pages use the
keywords excessively, red flags pop up all over the Google world and they might
tag you for spamming. A good rule of thumb is to keep keyword density below 20%
of content.
7. Linking in the Internet world is what networking is to the outside world.
Always include links to other sites that relate to your subject matter and try
to utilize link swapping as much as possible. Other people want their site recognized
too, so most are more than happy to trade links with you. The more your site is
referenced on other sites, the more it affects your page ranking.
8. Try to keep the gloves up. Don't try to trick the algorithms with "black
hat" techniques like hidden image links and burying the link inside the background.
This will get you banned for sure. Avoid Java script redirection and IP cloaking.
9. It is impossible to create a page that pleases everybody. Try to think
in terms of target users, who the typical viewer of your site is going to be.
If you sell baby car seats, don't have content about the Chinese socio-economic
politics.
10. It's so important I have to say it again. CONTENT IS THE MOST IMPORTANT
ELEMENT OF YOUR WEBSITE. Content content content content.
And I'm spent.
About the Author:
Jason L. Miller is a staff writer for WebProNews covering technology and business. |
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Findory
Adds Ads, Personalizing Google AdSense
 By
Nathan
Weinberg
Findory has done the impossible, personalizing Google ads to the user on its site,
presenting surfers with mostly high relevance ads on all its pages. Greg Linden
announces it.
First off, a quote from Greg's blog:
This early version is built on top of Google AdSense, but these are not normal
AdSense ads. They are not targeted merely to the content of the page, but to the
individual behavior of each reader.
This is a very interesting statement, particularly where he says "built on". My
assumption is that Findory has somehow worked out a system that integrates its
user data with Google's ad network to generate much tighter ad matching than Google's
page reading contextualizing algorithms.
 Read
the Full Article
About the Author:
Nathan Weinberg writes the popular
InsideGoogle blog, offering the
latest news and insights about Google and search engines. |
Something to think about
Our post today comes from jawn_tech.
It seems that over the weekend Google's Page Rank Tool bar suddenly stopped
working. Instead of the neat green bar you only get a grey spot where it should
be. Jawn_tech noticed this and started
thinking, what if Google itself disappeared one day?
His post is light hearted
I know, but if you think about it what would really happen to the average Joe
on the Internet. What do you think would happen if Google suddenly vanished? Tell
us your thoughts
at WebProWorld.
|| Rafael||
What
if Google itself disappeared?
By jawn_tech
Over the last couple days, as most of us know, Google's PR feature on the toolbox
is greyed out. There has been widespread panic, speculation, looting, fires, the
end of the world is near.
Well, not quite. But almost.
While some of us are rolling our eyes, and probably expecting an answer soon,
I can't help but take the scenario a step further, and pose an evocative, though
unrealistic scenario -- what would happen to the internet if Google itself disappeared?
I'm talking, vanished altogether. What would life be like, post-google?
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I have put a small site together for a friend now he wants me to put a video clip
on there! Where do I start?
- whats
going on
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