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Search
Engine Strategies Round-up
spoke at the Search Engine Strategies conference today on a panel called Blogs,
Boards, and Posts: Capturing Consumer Buzz Online...
Q
& A With iUpload CEO Robin Hopper
I honestly didn't "get it". All the recent hype around iUpload bewildered me and
I was unable to figure out what everyone was talking about...
A
Lead Generation Fable
You are stranded in a desert. There is no civilization visible and worse still,
you have no food or water...
The
unGoogle - Wired Talks to Terry Semel
Terry Semel, Yahoo's Chairman and CEO has been whispering sweet nothings in Wired's
ear about Yahoo's strategy and where it differs to Google...
Blogging
Planet Launched
Today marks the beginning of a new venture that brings together four European-based
communication professionals to offer organizations something a little different...
Nokia
Debuts 3 New Mobile Units
With eyes on mid-level quality, today Nokia introduced 3 new mobile phone units,
bringing multimedia and Nokia's excellent track record with usability to consumers
without the big-ticket price...
Nintendo
To Ship GBA SP Earlier Than Expected?
While the Nintendo DS gaming system has only recently hit the consumer market,
information about a release of a new version of their Game Boy Advanced system
has started to surface...
Yahoo
Introduces Yahoo Search Developer Network
Yahoo Inc. a leading global Internet company, today announced the launch of the
Yahoo! Search Developer Network...
Skype
Approaches a Crossroads
Is Skype reaching a sort of crossroads with its internet phone service in terms
of customer satisfaction ...
Overture
- The Brand that was Never Meant to Be
First we had GoTo.com, then Overture, now... Yahoo! Search Marketing Solutions
Pamela Parker reports for Clickz ...
Yahoo!
Search Web Services Launch!
Yeay ... I'll write more about this later, but it's really late in NYC, I'm stuck
on bluetooth/verizon since the Hilton's network sucks, and I'm getting tired... |
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function. (You read vague speculation on that topic here way back last May.)
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SEO Game Is Getting Harder
Aaron Wall has an interesting article detailing how his SEOBook and SEOGuy websites
have been dumped in the recent Google update.
Serious
Podcasting For Business
It's been interesting reading some of the reactions by business bloggers to General
Motors' first experiment with podcasting last week.
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Editors Note: The Search Engine Strategies conference kicked
off in New York yesterday. As usual, there are a number of panels featuring some
very useful and educational information.
One such panel attended by Andy Beal detailed the many different types of search
behavior. This section detailed how searchers respond to search results. Are they
satisfied or do they have to conduct another search?
With this in mind, how does the behavior of visitors coming from search engines
affect the design and optimization of your site? Discuss in WebProWorld.
I love looking at the various surveys and studies that float around in the search
space. So you can imagine the drool running down my chin, at the thought of the
"Search Behavior" session. Panelists shared details of various recent surveys.
It was a cornucopia of search trivia.
Dr Bonny Brown Director of Research and Public Services, Keynote
Systems, gave details of their study of 2000+ panelists who were invited to
log on to the web using a browser companion that measures browsing habits and
asks questions.
They revealed which of the search engines were the most popular. No surprises
that Google was the top rated search engine. What was interesting is that out
of all of the votes cast, Yahoo, MSN and Ask Jeeves all had double digit gains
(compared to the same study 6 months ago), while Google maintained the lead, its
growth was the lowest among the big four. A sign the Google juggernaut might be
losing a little steam.
Other useful snippets from Brown:
1 in 2 searchers will use another search engine, if they cannot find what they
are looking for.
1 in 3 searchers use search engine toolbars - the greatest retention tool the
search engines ever created, in my opinion.
17% of searchers use different search engines for different types of searches.
Gord Hotchkiss of Enquiro will probably
never have to worry about losing his "search behavior monitoring" crown. As kids
today say, "he rocked".
His new study - to be released later today, so you're getting a sneak peak - demonstrated
that despite all of the things we think lead to click-thrus and sales, "rank"
and "page position" are still the two most important factors to searchers.
Who gets the share of clicks? The number one organic position received 27.4% of
all organic clicks, while 51% of all who click on paid results, pick the top paid
search listing. This clearly shows that in paid search, you need your ad to be
in the top position, while in organic, you can be in the top 3 to 5 results and
still get a good share of the click-thrus.
Hotchkiss then went on to display a graph that demonstrated how confidence in
search results reduces, the longer it takes a searcher to find what they are looking
for. Changing their search request, gave the searcher a brief bump in confidence.
It may be hard to top the next piece of data shared by Hotchkiss. He demonstrated
his eye-tracking survey (50 participants) - where participant's eye movements
were tracked to accurately record which search results received the most attention.
He showed a Google search results page with an "eye tracking map" that looked
similar to a thermal imagery chart (with the "hotspots" showing the most eye contact).
The study distinctly showed most eyes look at the top left corner of the search
results, with a small coverage at the top of the paid search results.
Hotchkiss explained that a users' eye is drawn to a triangle pattern which he
named "Search's Golden Triangle", with searchers scanning from the top left to
the page's "fold" line and then left (in a triangle pattern). While the triangle
did not really extend below the fold, 60% of participants scrolled down below
the fold, with only 40% taking a look at the paid search results on the right
(above fold).
Finally he shared some data on how page position impacted visibility and ultimately
click-thrus.
For Organic Results on Google:
100% visibility for the top 3 organic results
85% for the No.4 position
60% for the No. 5 position
For Organic Click-Thrus on Google:
28% click on the No.1 position
Drops to 12% by position No. 3
Remainder share 3-12% of click-thrus
For Paid Search Results on Google:
90% visibility for the top 2 AdWords advertisers
50% visibility for the No.3 position.
About the Author:
Andy Beal is Vice President of Search Marketing for WebSourced, Inc and www.KeywordRanking.com,
the global leader in professional search engine marketing. |
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| Articles:
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Contributing
Authors: 2,460 |
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Measuring
& Managing Visitor / Customer Retention
 By
Jim Novo
"Yes, things are sweet," thinks the owner of IMissAsia.com (not the real name
of the site), ending a phone conversation with a supplier.
Who would have thought! In just one short year, with the remains of the dot-com
bust scattered all about, IMissAsia.com was running at sales of $25,000 a month.
With an operating margin of 40%, "The Miss," as the owner liked to call the site,
was going to generate about $120,000 this year pre-tax - certainly enough to keep
the spouse warm, fed, and reasonably happy.
Who knows what next year would bring? Could the business double in size? The owner
figured The Miss could do about $2 million in annual sales with the current infrastructure
set up - a web site / shopping cart that cost about $40 a month and assorted software
/ hardware purchased for a total of about $1,000. The owner put up the very simple
web site and ships every box - the order management system is highly integrated
with both the shopping cart and UPS WorldShip, so order processing and customer
service are a breeze.
 Read
the Full Article
Is Google showing different results for different browsers?
Our post today comes from giftsun.
They have noticed that when they search for their site on Google using IE the
site isn't anywhere
to be found, but when they use FireFox their site ranks #3. The question is
has anybody else seen this happen, and if so can you explain
it? As always I have no answers for them, but maybe
you do. Think you can help giftsun out? Tell us your
thoughts at WebProWorld.
|| Rafael||
Goggle
search results different in IE vs Firefox?
By giftsun
When I do a Google search for one of my keywords, African figurines, it's unranked
if I am using IE, but shows up ranked #3 if I am using Firefox. My url is http://www.giftsunusual.com
Anybody have any idea why this would be happening?
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"I think the world is run by 'C' students."
- Al McGuire
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If I 301 redirect secondary domains will those domains drop
out of the search engines altogether eventually to be replaced by the one main
domain?
- petec2
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