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I
Don't Believe The Search Numbers...
A whole bunch of people at work today asked me if I had seen a recent posting
on the Google Blog News Channel: What Search Engines Do Search Engine Companies
Use?
Why
Blogs Rank High In Search Engines
To me blogs are a strategic business communication tool. I usually consider the
fact that blogs rank high in search engines to be a positive side effect.
2004
in Review
The past year was one of announcements, one-ups and positioning as the major search
engines struggled to roll out as many improvements and innovations as possible.
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| Top Business |
News
Corp. Wants the Whole Fox
If News Corp. wants to buy the remaining shares of Fox, it may have to increase
its offer in order to get the minority shareholders to go along...
AOL
Execs Face Indictment
AOL is being investigated for illegal acccounting practices, and six people including
two former AOL execs were charged with fraud and making false statements to auditors...
State
Farm to Pay Up
Due to State Farm's handling vehicle titles, automobile owners across the country
will share in a $40 million settlement...
Comcast
to Rival Phone Companies
Comcast is planning a new nationwide digital phone service to debut this year
as part of its attempt to rival phone companies like Verizon...
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Yahoo Desktop Search Superior
To Google & MSN
Late yesterday, Yahoo announced the launch of their desktop search application
that will compete directly with offerings from Google and MSN. At first glance,
YDS appears superior in features and performance to Google and MSN desktop search
apps.
Yahoo has introduced their desktop search utility. Which one do you prefer
using? Or do you use desktop search at all? Discuss at WebProWorld.
There is no cost or obligation to download
and use the software. However, once installed you see a direct link to an enterprise
targeted product called X1 Desktop Search.
X1
is the brainchild of entrepreneur Bill Gross, who conceived and developed a similar
product, called Lotus Magellan in 1989. Bill Gross is the founder of Idealab
a company that incubates Internet
startups such as X1. Idealab founded Overture
which of course was acquired
by Yahoo in 2003.
Yahoo is now a "strategic partner" with
X1. I think we can safely assume that Yahoo is using X1 technology as the basis
for its free desktop search application. This is different than Google
and MSN which primarily used technology
developed by their in-house programmers.
This explains why Yahoo's Desktop Search seems to be much further advanced than
Google and MSN's desktop search.
One cool feature you notice right after install is the preview window built into
the YDS software. This is especially useful for searching and perusing email and
other written documents.
Yahoo believes that they "are going beyond the desktop" with this product. Yahoo's
Bradley Horowitz and Jeremy
Zawodny announced
the YDS beta in their blog and stated ...
"The notion of a "desktop" is changing. Most products are built with the premise
that your desktop is just a way of seeing what's on your computer's hard disk.
But in today's world, many of us create, find, use, and share information that
lives in many places. Some of it lives on your computer, some lives on Yahoo!
and other on-line services, some may live on other computers or devices on your
home network.
We don't think you should have to think about where your stuff is stored in order
to find it. That's where this is all headed. And as YDS evolves, you'll
see that becoming more and more clear."
Here are a few of the features as mentioned in the blog:
1. Speed. YDS is really fast.
2. Instant Feedback. YDS provides incremental search, much like you find
in Firefox. As you type each character of your search, the results are updated
instantly. Not only does this mean less typing, but you'll catch spelling mistakes
a lot faster too.
3. Comprehensiveness. YDS indexes a lot of file types. Over 200.
4. Built in Preview: YDS renders a preview view for most of the 200+ file
types and enables you to page through the preview, so you don't need to launch
the full-blown application just to see if you've found the right document. You
can page through a PowerPoint, Word or PDF doc, examine individual cells in Excel,
or even play an mp3 file--right there in YDS.
5. Actions. If you right click on a result, YDS provides a context-specific
menu that allows you to do things with the email or document: reply, forward,
print, open, etc.
6. Cost. YDS is free.
You can download Yahoo Desktop Search here
...
Discuss this at
WebProWorld.
Rich Ord,
CEO, iEntry Inc.
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Contributing
Authors: 2,388 |
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How
To Get Links Without Asking
By
Ken McGaffin
Sending out link requests is a time-consuming business. So wouldn't it be wonderful
if other sites linked to you without being asked?
Sound impossible? Well, it can be done and here are ten strategies to prove it.
Why not start 2005 by making sure you use them?
In a link building campaign, you have to find target websites in the first place,
review them to decide if asking for a link is worthwhile, identify the contact
person and send them a customized link request. If you can do all that in 15 minutes
per request, you'll be doing very well. On that timing, you'll be able to send
out 160 requests in a 40 hour week and with a success rate of say 10%, you'll
get 16 links for your efforts.
Perhaps there is a better way to spend those 40 hours.
Read
the Full Article
About the Author:
Ken McGaffin provides link building services to established and new launch websites.
He is the author of the highly acclaimed 'Linking Matters Report'. You can claim
your free copy at http://www.linkingmatters.com. |

On top and nowhere to go
Our post today comes from Phantom.
Phantom seems to have achieved
the impossible among most of our members. He has actually reached #1 for his
selected keywords
in the major search engines. Congratulations on that accomplishment. Now with
that being said, he wants to know where do you go from here? Once you are on top
what else do you have to look
forward to?
A few members have already given their opinions and have suggested that maybe
he keep updating his site regularly and also create the site in different languages
to try to get #1 in those
languages as well.
Think you can help Phantom out? Tell us your
thoughts at WebProWorld.
|| Rafael||
Now
what?
By Phantom
Once you get your site up to #1 in google, yahoo, and msn for organic results
what's left?
I personally think ppc ads are a waste of money, so now that the organic results
can't get any higher is there anything else we should be doing?
Plus we do add new content pages frequently, and even have our customers grow
our pages for us.
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User: Kellare
Rating: WebPro Poster
Joined: 11.13.04
Location: Melbourne, Australia
Website: ishtan.com
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