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2004
in Review
The past year was one of announcements, one-ups and positioning as the major search
engines struggled to roll out as many improvements and innovations as possible.
Google
Print: A New Era For The Search Engine
While some may wonder what the next step for the search engine industry to take...
Searching
For Ways To Make Redmond Rise Again
You have all the resources the world can offer and the certain knowledge that
your project is so important to your employer that mountains, molehills, companies...
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I don't believe the search numbers...
A whole bunch of people at work today asked me if I had seen a recent posting
on the Google Blog News Channel: What
Search Engines Do Search Engine Companies Use?
Jeremy Zawodny believes that the numbers for the search engines used by search
engine employees aren't accurate. Do you believe this to be true? Let
us know at WebProWorld.
That posting summarizes a lot of data from VisitorVille
Intelligence, specifically looking at which search companies use which search
services.
The thing that everyone seemed to notice was this:
Finally, at Yahoo, 68.9% of employees use Yahoo, but a still-strong
29.8% use Google (compare that to Google’s 100% loyalty). 81.2% use IE (13% some
form of Mozilla). Only 4% of Yahoo’s computers run Linux, and that’s only market
share stolen from Windows 98, not any of the newer versions.
 I
see two problems with this.
First off, I'm pretty sure that the data collected is not able to distinguish
one employee from the next. I just looked at their data
collection page and read this:
There is some data that we do not aggregate. For
example, we do not collect information on search terms used. We also do not aggregate
information on what specific pages or websites people visit.
Huh? Are search engines not also web sites?
Putting that apparent contradiction aside, there's a big difference between saying
"55% of Yahoo employee's searches are on blah" and "55% of Yahoo employees search
on blah."
Anyway, the next problem I see is what that 100% Google figure. That seems
to imply that Google never bothers to check out the competition. Is that really
true? I know for a fact that it's not.
So where are all those hits counted? They aren't I guess. Maybe they're only allowed
to browse Yahoo from home? Or they are more careful to mask their activities?
(Not hard to do with a proxy.)
Personally, I run most of my searches on at least two search engines (the two
that matter) so I can see how they differ. But maybe I'm just weird. I'm not sure
why anyone working for a search company would do such a crazy thing.
I guess what I'm trying to say is that I don't have much faith in those numbers.
Do you?
Discuss this at
WebProWorld.
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2005
Predictions - Watershed Ground
 By
Jim Hedger
We promised our predictions for the coming year, and here they are. Please remember,
we are techno-geeks, not psychics. Some of these predictions may come true and
some may be way off base. We do know the search industry is evolving faster than
ever before. What seems fantasy today may well be reality next month. 2004 was
an interesting year in the business of search, setting the stage for what should
be a watershed year in 2005.
2004 was an amazing year for the search engine marketing sector. Over the past
year, search has become the most important aspect of the World Wide Web, eclipsed
only by Email as the most widely used online application. Benefiting from a highly
profitable year, the Big3 of Google, Yahoo and MSN enter 2005 with what appears
to be a lock-hold on the future of the sector.
 Read
the Full Article
About the Author:
Jim Hedger is the SEO Manager of StepForth
Search Engine Placement Inc. Based in Victoria, BC, Canada, StepForth is the
result of the consolidation of BraveArt Website Management, Promotion Experts,
and Phoenix Creative Works, and has provided professional search engine placement
and management services since 1997. http://www.stepforth.com/
Tel - 250-385-1190 Toll Free - 877-385-5526 Fax - 250-385-1198 |
Counting the Visitors...
Today's post comes from rgomez.
He owns a website and is wanting to know if there is a good
program out there that can give a graph chart on how many unique visitors
come to his site. His ISP currently allows him to log into the admin section and
see numbers of who has been there over the past
7 days, but he wants to see visitors from a longer
period.
Think you can help rgomez out? Tell us your
thoughts at WebProWorld.
|| Rafael||
Counting
unique visitors to my web site
 By
rgomez
 I'm
a bit of a novice when it comes to this topic and I'm hoping someone could share
some of their expertise.
I would like to get a better view of how many unique visitors we're getting on
our website than our ISP provides. Right now I can log in to my ISP's admin site
and get a report that, among other things, tells me how many unique hosts have
visited our site in the last 7 days.
I would LOVE it if I could see a graphical report that shows the number of unique
visitors over time, so I can tell whether our traffic is growing, decreasing,
etc. Is there an inexpensive (or better, free) application that I can use, knowing
that our site is hosted?
Thanks in advance for all your replies...
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