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WebProWorld Posts |
Are
Stats Marketable?
The topic of the use of counters has historically been an issue discussed in the
realm of site design. In fact, I was recently thinking of a thread I participated
in about a month ago with our fellow colleagues and moderators in WPW.
Which
pronoun -- "I" or "we"?
The internet has been an invaluable opportunity as a level playing field for both
large companies and self-starters. Many freelancers and entrepreneurs have taken
to the web for their marketing.
Marketing
with Awards
We all know some of the most famous awards, such as the Grammy's, Nobel Peace
Prize, or an Olympic Gold Medal. The existence of such an award tends to speak
highly of the recipient, often resulting in lasting fame -- and in many cases,
prosperity.
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| eBusiness
News |
Storage
Costs Continue to Drop
After reading the /. story about IBM trying to build a 100TB tape drive, I found
myself over on Pricewatch...
Listening
to Blogs
ClickZ expert and Jupiter Research analyst Gary Stein takes a look back at 2004.
His favorite topic? You guessed it ...
MSN
New Year's Webcast
A century after the first official New Year celebration in New York City's Times
Square, people around the world will experience this New Year's Eve tradition
in a way never before available...
Americans
to Seek New Jobs in the New Year
As companies across the nation finalize their 2005 staffing needs, job seekers
are gearing up to ring in the New Year with an energized career...
Late
Online Holiday Shopping Increases
Because of improved shipping and customer service capabilities, late shoppers
took the Internet in record numbers, price-wise, this holiday season...
TIME
Magazine's Blog of the Year
Three co-hosts of a local Minneapolis radio show were honored as TIME magazine's
"Blog of the Year...
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MicroStartups, For Publishers
Blogger Makes Them Easy
I've been rattling this thought around my head for the past few months but just
decided to make it publicly accessible.
Being a succesful blogger isn't as hard as it looks. Share your comments about
you or someone you know's blogging experience at WebProWorld.
I'm sure more than 2 or 3 of you have seen industry related blogs like Search
Engine Lowdown, MarketingVox (formerly
MarketingWonk) or even culture specific blogs like BoingBoing,
David Weinberger's Joho blog, Engadget
(cell phone blog) etc... Many of which have rose to fame in a short period of
time due to the expert commentary and insight they provide in the subject areas
each covers. There's an evolution most of them follow as well. It goes something
like this.
1. Blogger(s) creates blog and publishes posts with personal
opinion and insight that can only be gleaned by
an "insider".
2. Other bloggers reference this new blog and credibility is
established.
3. XML feeds (rss, atom, you pick) are syndicated via feed
aggregators such as bloglines.
4. More well known industry experts comment on this new
blogger(s) blog and add their opinion via linking to
their blog in a post but rarely actually commenting on
the new blog directly.
5. Then when this new blogger(s) posts something insightful,
several other industry blogs link back to the post
or syndicate the content on their own sites and a star
is born.
So that's a loose representation of how a blog rises in the ranks of a particular
community. It is by no means a perfect representation of the dynamics involved
in the blog maturing process. This list should be taken merely as a single way
in which a blog becomes more well known and part of the community vertical
subject matter etc... it discusses.
 The
second part is much more interesting. It's the "Where Do We Go From Here?" part
and this is where blogs get tricky. Since blogs have not been around that long
and the mainstream is just not beginning to adopt them as a legitimate place to
advertise, there is no roadmap set in stone and I'm not sure there ever will be.
But if you're a small publisher (author) with a quality blog, here are some ways
you can turn your little blog into a key player in your industry.
Steps To Turn A Blog Into An Industry Mecca
1. Be consistent and post multiple times each day. People
will continue to read and visit your blog if you are
consistent. Advertisers love sites that are magnetic with
their target audience.
2. Employ a layout that facilitates ad space. Whether that means
banners, text link ads, choose your layout wisely.
3. Make contacting you easy. The harder you are to contact,
the harder it will be for advertisers to pay you.
4. Interview interesting people and get their take on your industry
or on a controversial topic when possible. This
adds to your credibility factor and advertisers can't
buy credibility but they'll pay you for your's.
5. Create an email newsletter that digests your blog 2 - 3
times a week and allow sponsorship of that newsletter.
6. Poke fun. Yes we've all been told that if we don't have
anything nice to say then we shouldn't say anything
at all but making fun of current events is sure to
stir the pot up a bit and we all need a bit of stirring now
and then.
7. Expand when and where it makes sense to expand. A blog
can mature into a full on trade magazine / journal and
industry portal much easier than a site that aims to be
that in the beginning. As your blog grows and you become
more well known, your readers will grow with you
and feel part of each expansion and addition you add
to your site on the way. This type of brand loyalty or
blog loyalty as it should be called here is something far
more valuable than just raw traffic. Blog loyalty means
you matter to your audience and your audience will
be more likely to stick with you, even when you make
mistakes, than they would be if you were a cold hard
corporate money making machine.
Hopefully you will take this post and think about it at your own leisure. It should
be taken as just that, a thought-provoking post, and really nothing more. There
is a lot of cool stuff happening online right now and we bloggers are right in
the middle of it. If you have aspirations of quitting your day job and becoming
the next Rupert
Murdoch, then a blog may be the place for you to start.
I've always believed
in starting small and on a shoe string budget (if possible). So if you have more
time than money and your friends think your funny, then maybe its time for you
to start a blog.
Discuss this at
WebProWorld.
About the Author:
Jason Dowdell owns the blog MarketingShift.com,
while being a skilled SEO expert. Marketing
Shift focuses on the great marketing migration from analog to digital media. |
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Authors: 2,353 |
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How
Not To Go About Getting Link Popularity
 By
Kai Virihaur
A classic way of getting seen and noticed on the web is to make sure your site
is linked to as many other sites as possible. The strategy of link-exchange has
been so overused and abused that search engines are now wary of it and may penalize
sites that are linking to "link farms", or to any other sites with non-relevant
content.
This is the way it should be. We all want our web browsing experience to be smooth
and pleasant. We don't want to get frustrated by stumbling over irrelevant content
while following links between sites. On the other hand, webmasters all want more
traffic to their sites, and get frustrated when they don't get it. There are two
types of benefits from having many links to your website:
- Get improved ranking by the search engines - if you are popular, you are probably
worth a visit
- People (not just search bots) actually follow the links and find your site!
 Read
the Full Article
About the Author:
Kai Virihaur is a researcher, web developer, and artist. He runs The Hosting Finder
( www.thehostingfinder.com ), a
web hosting directory featuring articles and RSS feeds on web development, website
promotion, and online marketing. |
Another Google question for you to think about.
Our post today comes from canistotasoftware.
He has just finished redoing his website so that it will be a little
more friendly to the search engines, but in doing so he has noticed a problem
with his old pages. Since the old pages are dynamic the only way he could redirect
them to the new pages was by using a JavaScript. His question is whether or
not this is going to hurt
him in his efforts to get better rankings in Google.
Think you can help canistotasoftware out? Tell us your
thoughts at WebProWorld.
|| Rafael||
Java
Script Re-Directs
 By
canistotasoftware
I have just finished Mod_Rewriting my site to more SE friendly urls and many of
the old pages are still receiving hits from google. Until the old pages get flushed
from google I have placed JS redirects on the old pages to move to the new pages.
I realize the best case scenerio would be to place permanent re-directs on these
pages but since they are not static pages it would require over 3000 redirects.
My question is does the Java redirects harm me in any way with google or would
it be better to just keep the old pages intact until they get flushed from the
index?
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"Since we cannot know all that there is to be known about anything,
we ought to know a little about everything"
- Blaise Pascal
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Are there alternative programs to Adsense for sites with questionable
content?
- madicomputers
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