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WebProWorld Posts |
Weighing
The Desktop Search Pros And Cons
The “in” item for big four of the search industry (Google, Yahoo, MSN, and, Ask
Jeeves) is Desktop Search utilities. By early next year, all the major search
platforms will/should have a branded, functional Desktop Search (DTS) model for
the masses to use.
MSNBot
- Searching For Ways To Make Redmond Rise Again
You have all the resources the world can offer and the certain knowledge that
your project is so important to your employer that mountains, molehills, companies,
code and really comfy office chairs will be moved, built or acquired to meet your
needs, no questions asked.
First
Look at Ask Jeeves Desktop Search
Ask Jeeves will launch their new Ask Jeeves Desktop Search (AJDS) application
on Wednesday, but we caught-up with Senior Vice President, Jim Lanzone, and have
some exclusive details of the newest entry to the desktop search race.
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Google Print: A New Era For
The Search Engine
While some may wonder what the next step for the search engine industry to take,
Google may have already answered that question. Ever evolving, Google has their
eyes set on the future with news of their newest innovation, Google Print. Not
only will the search engine's newest entity allow room for an exponential amount
of growth, Google's written word department may also open new avenues for search
engine marketers to pursue.
Google is in preparation to one-day launch Google Print. How do you think this
will impact the search engine industry? Does the idea of Google as a publishing
entity sound appealing? Discuss at WebProWorld.
Speaking of marketing, if PPC is giving you a headache, Lycos
AdBuyer may be able to cure what ails you. With this in mind, Lycos has introduced
their AdBuyer program, an auction based pay per click product. AdBuyer allows
members to create and manage keyword-targeted ads to promote your web site throughout
the Lycos Network. You can learn more about their program here.
 The
announcement of Google Print revealed the
search engine would be "partnering" with five academic institutions in order to
convert the public domain of their print libraries into a digital format that
can then be indexed. According to the BBC,
four of the five are prestigious universities including Stanford, Oxford, Harvard,
and Michigan. The fifth institution to give Google access is the New York Public
Library. Google hopes to have this digitized content available to the public by
2010.
A comment from the Harvard
Gazette explains the university's outlook for the project: "If the pilot is
deemed successful, Harvard will explore a long-term program with Google through
which the vast majority of the University's library books would be digitized and
included in Google's searchable database. Google will bear the direct costs of
digitization in the pilot project.
By combining the skills and library collections of Harvard University with the
innovative search skills and capacity of Google, a long-term program has the potential
to create an important public good."
While the goal for Google Print is explained on their about
page: "Google's mission is to organize the world's information and make it
universally accessible and useful. Since a lot of the world's information isn't
yet online, we're helping to get it there. Google Print puts the content of books
where you can find it most easily - right in Google search results."
Although Google Print is in the pilot stage, the future looks promising. The possibilities
of having these incredible libraries literally at one's fingertips is staggering.
No longer will research original text from literary masterpieces considered a
daunting task. A few simple keywords will alleviate the majority of the legwork.
While this may come across as common knowledge, John Battelle also give another
reason to be optimistic about Google's newest endeavor, "this move clearly puts
Google in the category of innovator when it comes to adding information to their
index."
However, the very reason John gave for his optimism also led him to have some
interesting thoughts:
"Google's job was not to build the web, its job was to organize it and make it
accessible to us… But all this new Print material, well, it's never been on the
web before. It's Google who is actively bringing it to us. How, therefore, does
Google rank it, make it visible, surface it, and..importantly...monetize it? If
a philanthropist were to drop the entire contents of the Library of Congress onto
the web, Google would ultimately index it, and as folks linked to the content,
that content would rise and fall as a natural extension of everything else on
the web. But in this case, Google itself is adding content to the web, and is
itself surfacing the content based on keywords we enter. This is a new role -
one of active creator, rather than passive indexer."
 Undoubtedly,
Google Print does redefine the role the search engine has been playing since its
inception. No longer will Google by merely indexing the web; they will be adding
vast amounts of content as well.
John also mentioned the monetize-ation of Google's upcoming feature. This is another
area that Google Print may help energize: search engine marketing. Although Google
Print isn't going to be available for some time, once launched, the amount of
search engine real estate available for advertising will increase a great deal.
This dwindling space has become
an issue to some marketing experts. John also introduces other avenues that
Google may be able to monetize, breaking their dependence
on advertising revenue, an issue that was noted in their IPO filing, "it's a very
short distance between that and, say, an affiliate link to Amazon or any other
booksellers for a cut of an in copyright sale. It's also a very short route to
the on demand publishing of an out of print and out of copyright book with a company
that is set up to do such a deal…" Google the publisher? To quote the guys from
the Guinness commercial, BRILLANT!
However, with every new innovation, there are potential pitfalls that can be encountered.
A couple of conversations deal with some of these. Like non-destructive scanning;
no doubt a priority from these academic pillars. There are also rumblings of how
the American Library Association will react. But, we have quite a bit of time
until the problems become reality. Of course, if Google can't meet the expected
launch window, these rumblings will grow ever louder…
Comment on this
article in WebProWorld.
Chris Richardson |
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13,515 |
Contributing
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Preventing
Usability Problems From The Get-go
 By
Jared M. Spool
The other day, Jeff Johnson, author of Web Bloopers, showed me something very
interesting about Travelocity.com:
Try to book a flight from Boston to Spokane. When you type "Spokane" as the destination
city, Travelocity asks you which of Spokane's two airports you want: "Spokane,
WA (GEG)" or "Spokane, WA (SFF)".
This seems like a reasonable design solution, except for one thing: Travelocity
doesn't offer any flights landing at the Spokane Felts Field (SFF) Airport. Choosing
that option will only get you an error message suggesting you might try a different
city. (Interestingly, it doesn't suggest you try the other airport, which has
dozens of flights daily.)
 Read
the Full Article
About the Author:
A software developer and programmer, Jared founded User Interface Engineering
in 1988. He has more than 15 years of experience conducting usability evaluations
on a variety of products, and is an expert in low-fidelity prototyping techniques.
Visit http://www.uie.com/ for more usability
information. You can reach Jared by calling our office or by sending mail to jspool@uie.com. |
Google is watching you...
Today's post comes from jacobwissler.
Jacob has noticed that when he is at work he is getting different
search results from Google than he normally does when he is at home. His question
is if Google has the ability to track
IP addresses and give results based on past searches from that IP address.
It's a good question. I do know that Google gives different
results based on where you are located in the world. What I don't know is
if they narrow this down to individual IP address. Think you can help jacobwissler
out? Tell us your thoughts
at WebProWorld.
|| Rafael||
Different
Reults on Different Computers
 By
jacobwissler
I am convinced that Google gives results to a specific IP address, based upon
choices that user has clicked on in the past. For example, I rank #4 on Google
for the phrase SEO Houston when I use my office computer, but at home (3.8 miles
away) I rank #2. This isn't just different data centers because the results are
constant. Could Google track the behavior of every IP address, and return results
based upon past behavior?
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"Life is a zoo in a jungle"
- Peter DeVries
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Is there any difference as far as site rankings/page rankings
for inbound links that are paid for vs. not paid for?
- chrison600
Comment
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