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WebProWorld Posts |
Yahoo
Has Big Plans For RSS Content Syndication
Yahoo has big plans for RSS Content Syndication according to Jeremy Zawodny, a
Yahoo employee. Jeremy Zawodny made this comment in a blog post relating Yahoo's
need for RSS Engineer's. Here's what he wrote:
Multiple
Domains and 301 Redirects
A common area of misunderstanding and confusion within search optimization has
to do with how and when one should use a redirection document. If you’ve moved
a site to a new domain and you want your normal traffic to follow, a 301 permanent
redirect needs to be employed.
Keyword
Density: How Much Is Too Much
Copywriting for search engines is one of the more important aspects of the SEO
industry. Ensuring your content is relevant and keyword rich is an effective method
to “impress” the search engines.
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First Look At Ask Jeeves Desktop
Search
 By:
Andy
Beal
Ask Jeeves will launch their new Ask Jeeves Desktop Search (AJDS) application
on Wednesday, but we caught-up with Senior Vice President, Jim Lanzone, and have
some exclusive details of the newest entry to the desktop search race.
Ask.com is about to release their version of a desktop search utility. This
is one of the first looks at the upcoming tool. Which DTS do you use? Discuss
at WebProWorld.
Lightweight and powerful
The lightweight AJDS is just 750k and is able to index a whole host of documents
including; Microsoft Office files (Word, Excel, and PowerPoint), simple text files,
Microsoft Outlook email messages, and image, music, and video files. Ask Jeeves
decided to go with the "standalone" interface, inherited from their acquisition
of Tukaroo, but ensured that users are able to get to offline and online information.
Lanzone also indicated that the tool could be integrated with MyJeeves in the
future.
 Privacy
protection
AJDS users can narrow their searches by selecting categories like Office Documents,
Music, Pictures, MyJeeves, News and others, or they can sort results by a variety
of parameters. Meanwhile, controls are also provided for users to define how much
of their computer hard-drive they want Ask Jeeves Desktop Search to index, as
well as the speed (and thus the amount of bandwidth devoted) with which they want
it indexed. According to Lanzone, this flexibility "gives the user complete control"
and even allows them to decide if they want cached web pages to be indexed or
not - with the default being not to index the cache - something that will please
many critics of Google desktop.
Intuitive interface
AJDS goes beyond the "blue links" of search, by returning results in a two-panel
interface where previews are displayed for easy review, (you can even preview
your MP3 files). Users will also find a search box conveniently added to common
Windows dialog boxes, such as Insert Attachment or File/Open, where the process
of finding files is frequently required. This according to Lanzone is the "number
one most useful thing" about AJDS and something Ask is particularly proud of.
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Not your normal "Beta"
Ask Jeeves expects to add new functionality prior to the formal launch of the
product in 2005. Some of these features include expanded support for Outlook,
integration of desktop and Web search results, and PDF support. A Feedback menu
is provided directly on the application interface to make it easy for users to
submit comments and requests for new features. According to Lanzone, Ask Jeeves
has no intentions of following Google's lead and letting a product languish in
the world of "Beta". "We don't do 3-year Beta's," said Lanzone, with tongue firmly
in cheek!
 Enhancing
user relationships
So why the launch of a desktop search tool by Ask Jeeves? Lanzone states that
AJDS will "not be directly monetized" and that the desktop search application
is "not a business itself, but a feature of a world class search engine." Indeed,
Jeeves is not looking at ways to make money from their desktop offering, but sees
this as a way to chip away at the market share of Google and Yahoo. He believes
that desktop search causes many search engine users to increase their relationship
with their favorite search engine and a "one to two percent marketing swing for
Ask Jeeves is an exponential increase."
Leading the pack
Some might say that they are simply following the heard, but with their acquisition
of Tukaroo earlier this year, Jeeves is probably the catalyst for recent desktop
launches by Google, MSN and forthcoming launch by Yahoo. The company continues
to innovate and looks to add value to loyal Ask Jeeves users, while at the same
time attracting new blood.
Tech Notes: Ask Jeeves Desktop Search works with Windows 2000 or XP, Office
2000 or higher, and Outlook 2003. The program requires a minimum of a Pentium
III computer running at 400MHz with 128 MB RAM (1 GHz and 256 MB RAM recommended).
Sorry, not Mozilla or Mac compatibility.
Comment on this
article in WebProWorld.
About the Author:
Andy Beal is Vice President of Search Marketing for WebSourced, Inc and www.KeywordRanking.com,
the global leader in professional search engine marketing. |
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13,450 |
Contributing
Authors: 2,350 |
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Ad
Copy Important For PPC
 By
Scott Van Achte
When it comes to a successful PPC campaign there are many important factors including
keyword selection, bid amounts, Destination URL's, but one of the most critical
is your ad copy.
Writing successful ad copy for your PPC ads doesn't need to be rocket science.
If you follow a few simple rules you can greatly increase your chances of not
only drawing more attention and traffic to your ads, but also increase the odds
of having this traffic convert into a sale.
One of the most common mistakes people make is they create one or two ads and
apply it to their extensive keyword list, put it live and wait for the traffic.
Each ad needs to be directly related to both the specific keyword, and the destination
URL. Having the same ad copy and landing page for all keywords, while it may be
successful, offers only limited possibilities.
Creating successful PPC ad copy can be broken down into three relatively simple
tasks that will work for most PPC engines to help increase your conversions.
 Read
the Full Article
About the Author:
Scott Van Achte is the PPC Manager for StepForth Search Engine Placement. Scott
has worked with StepForth Placement for
the past year since graduating from college and has thoroughly enjoyed working
in the search engine industry. When he's not punching away at the keyboard he
can be found spending quality time with his wife Lyndsay, or out on the golf course.
Scott would be happy to answer any questions, and can be reached at scott@stepforth.com. |
Using banners for inbound links
Today's post comes from tr3nt.
He has started a link campaign for his site to build
inbound links to his website. His question is if paying
for a banner ad on other relevant sites will count as a inbound link to his site
and not just a paid link. I would have to say that yes
it does count, but maybe you have a different opinion on this.
Think you can help tr3nt 1 out? Tell us your
thoughts at WebProWorld.
|| Rafael||
Do
banners 'count' as inbound links?
 By
tr3nt
We are in the midst of a link campaign -- building relevant inbound links to our
web site. We have found some sites relevant to our industry that afford us very
inexpensive banner advertising as well as inbound text links. Does anyone know
if banners or images linking directly to our URL will count as inbound links to
our site? Or if these banners will have a positive impact on page rank?
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"After I'm dead I'd rather have people ask why I have no monument
than why I have one."
- Cato the Elder
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I'm just wondering if it's just me or has anyone else has seen
changes in Adsense this week?
-Luckenbach
Comment
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