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WebProWorld Posts |
Google
PageRank Entertaining Us?
There has been a rumor going around that Google’s PageRank Toolbar display should
only be used for entertainment, meaning that the green bar is not an accurate
account of a site’s PageRank.
Keyword
Density: How Much Is Too Much
Copywriting for search engines is one of the more important aspects of the SEO
industry. Ensuring your content is relevant and keyword rich is an effective method
to "impress" the search engines.
Is
MetaWebs White Hat Or Black Hat?
A software release from SEO "expert" Nathan Anderson, claiming to offer "The First
White Hat Software Tool" has been met with some contempt.
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Multiple Domains and 301 Redirects
A common area of misunderstanding and confusion within search optimization has
to do with how and when one should use a redirection document. If you’ve moved
a site to a new domain and you want your normal traffic to follow, a 301 permanent
redirect needs to be employed. However, there are other occasions, also involving
domain-based issues, when 301’s should be utilized.
Are you confused about redirecting traffic to a new domain? Do you have any
questions concerning 301 redirects? If so, discuss them at WebProWorld.
According to a W3.org resource
page, a 301 redirect means, "The requested resource has been assigned a new
permanent URI and any future references to this resource SHOULD use one of the
returned URIs." Meaning the site has moved and the user will now be forwarded
to the domain indicated within the redirect.
 301
redirects are normally used when a domain has been moved. However, there are other
scenarios where a 301 redirect is appropriate. On WebProWorld.com,
Adzleese asked what could be done about having a number of domains point to specific
pages of his company’s website: "…we have the domain which used to be for a regional
office but is now not in use - I would like to point this to our Malaga page which
provides info about the area and links to properties in the area."
Adzleese’s post was answered by Bill Hartzer, who suggested using 301 permanent
redirects to accomplish the task. "If these additional domain names aren't redirected
properly all of your sites may end up getting banned in the search engines. To
redirect them properly, pick one main domain name. Then use a 301 Permanent Redirect
to redirect all of you additional domain names to that one main domain name."
Because the search engines are sensitive to duplicate content, using a 301 redirect
in a situation like this can save your site from undue penalties. The alternative
is to take your chances with linking out-of-use domains to the current one, which
can result in banishment from search engines. 301s are also acceptable when switching
sites from .nets to .coms, etc.
Google also suggests using
301 redirects when moving domains or URLs change. According to their page, "Regrettably,
we cannot manually change your listed address at the same time you move to your
new site.
 That
said; there are steps you can take to make sure your transition is a smooth one.
Google listings are based in part on our ability to find you from links on other
sites. To preserve your rank, you will want to inform others who link to you of
your change of address... Once your new site is live, you may wish to place a
permanent redirect (using a "301" code in HTTP headers) on your old site to inform
visitors and search engines that your site has moved."
Doing so not only informs any site visitors, it also informs search engines (except
for Yahoo) that the site has moved. As for Yahoo, currently their search engine
bots don’t "handle" 301 redirects correctly. This has been a frustrating issue
for sometime. On SearchEngineForums.com,
Buddhu pretty much sums up popular opinion regarding Yahoo and its handling of
301 redirects: "when is Yahoo gonna catch up and cope with 301s? Why do they want
to keep us without a way of eliminating accidental dupe content from their index?"
Although, Yahoo has been attempting to correct their handling of 301s. In an interview
with Yahoo Engineering Manager Tim Converse conducted by Yvette Irvin, we learned
that, "In the time since we met with Tim, the team has rolled out a fix for 301/302
redirects. Documents will be handled by the new redirect policy as they are re-crawled
and re-indexed and webmasters will start to see many of the sites change in the
next couple of weeks. The index should be fully propagated within a month."
Potential Yahoo bot troubles aside, 301 redirects are an important tool to utilize
when site movement or multiple domains become an issue. If you have questions
about the implementation of redirects, there are a number of resources that can
be found by doing a quick
search. For a comprehensive list of 301s and in what environment they should
be used, visit Search
Engine Optimization Rules.
Comment on this article
in WebProWorld.
Chris Richardson
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| Articles:
13,303 |
Contributing
Authors: 2,342 |
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Web
Positioning With Top Results
 By
Fernando
Macia
If placing your website within the top search engine results, entering certain
keywords in Google, Yahoo, MSN Search, or Alta Vista, has become your daily obsession,
stop for a moment and reflect. Is achieving top search results with selected keywords
the real objective, or, is it perhaps developing a means for connecting with your
potential customers, thus attracting more qualified traffic to your web site,
what you are truly after?
Besides, what are the chances that your prospective clients will key in, exactly,
those keywords that you chose in, precisely, those same search engines that you
have targeted to locate your website within the first page of results?
Now that the majority of website administrators have finally accepted that online
marketing applying search engine technology is the most efficient strategy in
the long term for capturing qualified Internet traffic, companies that offer web
optimization and search engine submission services have started launching aggressive
campaigns guaranteeing top positions for their clients by using a limited number
of keywords (typically five, ten, or fifteen), regardless of their websites' business
domain.
 Read
the Full Article
About the Author:
Fernando Macia is Human Level Commuications'
CEO, a company with offices in Alicante, Spain and Dallas, Texas. We specialize
in web design, CMS development, search engine optimization and traffic statistics
data mining. |
Is this possible?
Our Post today comes from psynaut.
They are working on a website for a client, and the client has asked for a special
request. They want to know if it is possible to block bots from caching the
site, but still be able to read
them to index it in the search engines. As always I have no answers to give.
Think you can help psynaut out? Tell us your
thoughts at WebProWorld.
|| Rafael||
Not
cached but still optimized?
By psynaut
We have a large client that we've been doing some web development work for. The
other day I was asked to do some basic SEO for them. The problem is that they
don't want their site to be cached, and are at the current moment using robot.txt
to disallow all bots.
Is there a way to let the bots in, without being cached by them to achieve some
sort of placement? I know there are tags I can use, but I have not been able to
find any info on how they effect bots...
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"Irony is the hygiene of the mind..."
- Elizabeth Bibesco
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