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Optimizing
For MSN Search
Inevitably, with the launch of a new search engine, especially one the size of
MSN Search, there is an outcry of people wanting to know how to improve their
result position.
Google
Results Vs Yahoo Results
According to a Nielsen//Netratings study, Google holds the top spot for search
engine destinations. However, if you take a closer look at N//N’s findings...
Is
MetaWebs White Hat Or Black Hat?
A software release from SEO "expert" Nathan Anderson, claiming to offer "The First
White Hat Software Tool" has been met with some contempt.
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Google PageRank Entertaining
Us?
There was a rumor going around that Google's PageRank Toolbar display should only
be used for entertainment, meaning that the green bar is not an accurate account
of a site's PageRank.
Does the green bar on Google's toolbar have any real meaning? Or is it there
only to entertain users? Discuss at WebProWorld.
According to Barry Schwartz of SearchEngineRoundTable.com,
a post showed up on the SearchEngineWatch
forum from an individual claiming to have inside knowledge concerning the
PageRank display on Google's toolbar. As indicated in the post:
 "The
PageRank that is displayed in the Google Toolbar is for entertainment purposes
only. Due to repeated attempts by hackers to access this data, Google updates
the PageRank data very infrequently because is it not secure. On average, the
PR that is displayed in the Google Toolbar is several months old. If the toolbar
is showing a PR of zero, this is because the user is visiting a new URL that hasn't
been updated in the last update."
If this were true, it would mean all the people who worry about "the little green
bar" are wasting their energy. Although, many would contend this is the case even
if Toolbar PR is accurate.
Because the post contained information that supposedly came from a Google representative,
news of Google PR being for entertainment purposes only elicited widespread surprise
from the SEO community. As indicated in Barry's synopsis: "…we all knew PageRank
was not something to look at too closely these days, but for Google to come out
and say ‘The PageRank that is displayed in the Google Toolbar is for entertainment
purposes only', kind of shocks me."
Surprise was not the only sentiment being expressed by readers of John Galt's
post. Some of the more cynical in the SEO world were far less surprised and drew
some degree of validation from the "news". Poster KeywordMonkey had these thoughts:
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"...if it's (a fairly) pointless cosmetic feature that will inevitably mislead
most web users, why keep it? It's of SEO value of course - but who doesn't have
to re-educate clients about it?
In fact, I think Google should put a well written explanation on the toolbar download
page stating what it does and doesn't show, so we can point clients to that and
then get on with the real job of SEO - making sure clients sites are spider and
user friendly, with good content that Google etc. will be happy to send users
to."
In the comments section of Barry's entry concerning the latest PageRank
confusion, noted Google insider GoogleGuy flatly stated that the SEW post
was mistaken. According to GG, "I'd strongly disagree with the statement that
the toolbar PageRank is for ‘entertainment purposes only'--millions of toolbar
users use the PageRank display to judge the quality of pages. I think it's also
a little irresponsible to quote JohnGalt claiming to talk to some random person
at Google, and then for you to quote it as a response from Google, which makes
it sound more official.
 I'm
happy to refute that this is any sort of official stance."
Unfortunately, most of the subsequent comments were generally reduced to "PR is
worthless", "No it's not" debate. However, in the SEW discussion, Dave Hawley
offered this thought that seemed to sum up just how important PageRank really
is: "While PageRank may, or may not, be a big factor in SERP position. It can
be a HUGE factor if a PR update sends you from page 1 to page 2, or vice versa."
Barry, who was pleased that GoogleGuy came by and cleared up any misconceptions,
had a thought that, even after GG's comment, may still have a nugget of truth
to it: "Apparently, Google is still using PageRank to rank sites but just not
displaying the current value to the Google Toolbar user."
Comment on this article
in WebProWorld.
Chris Richardson
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Contributing
Authors: 2,339 |
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Contextual
Advertising: Is It Right For You?
By Merle
If online advertising had fads, contextual ads would be the latest "in thing."
Also known as "content targeting," they seem to be "popping up" (no pun intended)
all over the Web. From news sites to privately owned websites, everyone and his
brother seems to be dipping his "toe in the water."
So what is contextual advertising and why should you care? I thought you'd never
ask. You know how when you read a magazine, the pages are littered with ads? Context
ads do the same thing, but with a twist. It's a way of distributing Pay Per Click
search results across the Net.
Here's how it works: the text of a web page is scanned for "keywords" or a theme,
then ads are shown that are related to the page's content. A website's content
is matched up with the advertisers' keywords. For example,if I were reading a
page about dogs. there would be pet related ads, usually contained in the right
hand side or sometimes the top and bottom of the pages.
 Read
the Full Article
Start earning more money through
the Lightspeed Affiliates Program
>>more info |
Should paying customers be ranked higher?
Today's post comes from MarcThai.
He has been using Google's Adsense for about a year now, and with good results.
His problem is that with him paying Google for the ads he also wants Google to
list his site higher
in the index. So far he hasn't had any luck with this and he wants to know why
Google doesn't offer better
positions for paying customers. Having paying customers appear higher than
well-optimized sites doesn't seem like a good idea to me. Isn't this the reason
people stopped using
MSN? Tell us your
thoughts at WebProWorld.
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Should
GoogleAdsense guarantee top placement?
 By
MarcThai
I have been paying for google Adsense for almost 1 year. The ads have certainly
more than paid for themselves. But no matter how many times I submit my site (www.holt-realty.com)
I just can't seem to get top placement. No matter what key words I search for
I am nowhere near the top 40, or even the top 100 in some cases.
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