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WebProWorld Posts |
Google
Results Vs Yahoo Results
According to a Nielsen//Netratings study, Google holds the top spot for search
engine destinations. However, if you take a closer look at N//N’s findings, you
see that Yahoo and MSN share the second and third positions, respectively.
Is
MetaWebs White Hat Or Black Hat?
A software release from SEO "expert" Nathan Anderson, claiming to offer "The First
White Hat Software Tool" has been met with some contempt.
Optimizing
For MSN Search
Inevitably, with the launch of a new search engine, especially one the size of
MSN Search, there is an outcry of people wanting to know how to improve their
result position.
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| eBusiness
News |
24/7
Real Media's Agreements with 3 Major News Sites
Three major news Web sites have initiated agreements to use 24/7 Real Media's
analytics and ad serving solutions...
MSN
Search Team Announces Beta Extentions
The MSN Search team announced in their blog a number of new beta extentions to
the MSN search engine offered by outside developers...
Yahooligan
Discusses Blog Comment Spam
The Yahoo blog is getting more interesting. A post today features a lengthy interview
(for a blog) with Tim Converse, an engineering manager in Yahoo!'s Content group...
AOL's
AIM Voice Conferencing
AOL has launched the consumer version of its AIM Voice Conferencing service (AVC)
along with a special holiday offer of 500 free AVC minutes for each new AVC user...
New
Version of Google Groups Launched
Shannon Bauman, Associate Product Manager of Google Groups announced the launch
of a new and improved Google Groups...
Most
Of Google Remains In Beta
Danny Sullivan points out that most of Google is still in beta. For those of you
with Search Engine Watch subscriptions ...
Spyware
Removal Software Sales Exploding
I thought a post this morning from eMarketer was quite timely since I spent a
good portion of time last night removing spyware from my brother-in-law's pc...
Google
PageRank is for Entertainment Purposes Only?
Barry Schwartz reports that Google is telling toolbar users that the PageRank
displayed is for "entertainment purposes only" and is not the same PageRank that
it uses in its algorithm...
Bloggers
Deserve Freedom of the Press Protections
Eugene Volokh, a professor of law at U.C.L.A., who writes the Volokh Conspiracy
blog, has a real provocative op-ed in today's New York Times...
New
Phishers Use Google as Bait
CNet reports on a new phishing practice...building fake ecommerce sites that are
found via the search engines...
Google
Enhances Discussion Groups
Forbes has a report on Google's recent upgrade to Google Groups. Yet another smart
way for Google to generate revenue without having to share it with a partner...
Microsoft
and Sun Patch Things Up
With a rocky past behind them, Microsoft and Sun seem to finally be getting along
and getting down to business...
How
Blogs Are Changing Media
I can't wait to read this one! Hugh Hewitt's got a new book coming out called
Blog: Understand the New Information Revolution and How It Is Redefining the Media,
the Culture, and Business...
MSN
Spaces: More Than a Blog?
MSN launched MSN Spaces, its new blogging service. The MSN Spaces beta version
is a free service available in 14 languages and 26 markets worldwide...
Spammers
Sued by Microsoft
Microsoft has filed seven lawsuits against defendants who allegedly sent spam
e-mail that violated the CAN-SPAM law... |
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Monetizing Blogs
There's lots of talk these days about making
money
with blogs. Some of its solid
information
with factual
research
to back it up but some of it's just pure rubbish.
One thing that's unclear though is how advertisers can unobtrusively
and effectively get their product placed on a blog their target audience reads.
How do you get your blogs "ready for prime time"? What potential do blogs have
for profit? Discuss at WebProWorld.
This opens up a real can of worms for ad agencies and bloggers alike. Bloggers
don't want to shove ads in the face of their users because this tends to depersonalize
the blog. On the other hand, most bloggers are interested in earning pennies (or
even dollars) for their thoughts. So, if a product matches a blog's core audience
and the blogger can personally endorse it, then it's just a matter of where to
put the ad.
 However,
one key component of getting an ad placed on a blog is getting the attention
of the blogger that runs the blog in a way that gets their attention. Many
folks go about this the wrong way and Battelle is quick to point out the 'secrete
blog press release submission recipe' that works on his blog. However I can't
find the link to his entry (someone please email that to me if you find it).
When Submitting Stories to Bloggers, Don't Do The Following
Don't just blatantly send a blogger a press release. I got one of those this
week and it was immediately deleted.
Don't tell them you're looking for a fastest way to make a ton of cash and
ask the blogger to help you do that by mentioning your web site in their blog.
I got one of those this week also.
Don't presume anything, be up front with your request and make sure the blogger
has enough information to make an informed decision about your request without
having to email you back to get more info.
Don't be unprepared. You should know all there is to know about the blogger
and their blog before you contact them out of the blue.
Don't tell the blogger they're an idiot and their writing style sucks. I got
one of those a few weeks ago too. That request went straight to the 'to do" basket
;)
Don't waste the blogger's time. Chances are their blog is something they do
on the side and if they make any money on it it's not much at all. Wasting their
time with silly requests will get you blacklisted faster than you can say "please
link to my site".
The ad agencies that are able to mingle with the A-List bloggers in a specific
vertical will have advertisers banging their doors down. Why? Because well respected
bloggers can build trust in a single post. Trust is what gets you to purchase
or keep looking when it comes to products. It's like when I read Wired
magazine. I love going to the gadgets section and seeing what the staff has tried
out the previous month. Why? Because I know they'll write an honest opinion of
the products they're reviewing. That makes me much more likely to purchase the
product they're showing than if I just saw it on ThinkGeek.
This also creates an interesting situation for ad agencies. They'll have to be
much more selective with which clients they offer blog placement services to.
I mean it has to be a perfect fit for the advertiser and their network of blogs
and if its not then the ad agency runs the risk of losing all credibility with
their A-List bloggers. Of course, paying the bloggers an exorbitant amount of
money could remedy that but then the readers of the blog in question will be put
off and not respect the blogger as much. Ah, the old catch 22.
 But
if any of you remember when Eric Ward started
URLWire, that's exactly how his business
began. He had contacts in the media that were in charge of web sites and knew
Eric wouldn't give them any crappy press releases. Voila, a business model is
born. It's just that now its happening with blogs and back when Eric started there
was no such thing as a blog.
I predict...
Ad agencies will seek out A-List bloggers who have strong relationships with
other A-List bloggers to head up their blog placement departments.
Someone will step up and create a blog taxonomy that shows the key players
in specific blog verticals. This will identify the "people to know" if you want
to succeed with your blog pr campaign.
Large PR Firms and Ad Agencies will spin off subsidiaries dedicated to blogs
to increase their relationship with bloggers and appear to be experts in blog
product placement and blog pr.
Blogs will continue to increase their focus on specific areas whether these
are niche verticals or niche subject areas.
I recently had an interesting conversation with Tig
over at MarketingVox and he made a
statement that I can't seem to stop thinking about. He said that the ads on MarketingVox
are bringing in some incredibly high conversion rates for his advertisers. More
importantly, the ads on his site are reaching the point where they are becoming
content.
Blog Ads Becoming Content
Now that's not something you hear every day so at first it might not make sense.
What he meant was that because of the strong reputation MarketingVox has with
ad agencies and media buyers: the ads placed on their are looked at by his audience
as content. In other words, the ads are perceived almost as "this is a product
you might not have known about but it's something you should know about if you're
really in theknow". When any publisher can get their audience to perceive their
ads as content then they've done something special.
Some of Wired magazine's ads do this for me
in the tech industry and MIT's technology
Review magazine does it for me in the research sector. It's no different than
little surfer groms getting their parents to buy an Channel Islands Al
Merrick board and Quicksilver board
shorts because Kelly Slater
is sponsored by them. It's just that we're starting to see this same effect in
the blogosphere and that's incredibly enlightening for me. I mean, what some organic
dairy farmer in Vermont says about organic milk can impact the dairy industry's
sales... man that's cool!
Discuss this at WebProWorld.
Jason
Dowdell
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13,228 |
Contributing
Authors: 2,335 |
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Does
Site Match Influence Organic Results In Yahoo!?
 By
James
Peggie
In March of 2004 Yahoo! consolidated its paid inclusion programs and branded them
under the Overture Site Match brand. Site Match allows you to submit sites to
Yahoo, AllTheWeb, and AltaVista for a 49 review fee and a category based cost
per click of 0.15 or 0.30. In other words Yahoo! combined their Pay for Inclusion
with Pay Per Click.
It seems that now, within organic SEO, there exists the potential for a rich and
poor separation line. If someone paid to be included for the term "Web Hosting"
and the other person didn't, given both sites are equally strong, which site will
show up as #1? The possibility exists that the one that paid has a slight advantage.
So has Site Match tainted Yahoo!'s ability to properly serve results to web searchers?
During March of 2004 Yahoo! was also quoted as saying that their primary goal
was to discover and include all content on the web through their free web crawling
process. They claimed that 99% of the information in the index comes from the
free crawl and that sites would be ranked equally whether they were free or paid
listings.
 Read
the Full Article
About the Author:
James Peggie is the marketing manager for Elixir Systems – a search engine optimization
company located in Scottsdale, Arizona. www.elixirsystems.com |
Will resubmitting help in rankings?
Our post today comes from Steve
Landavazo.
He is wanting to know if resubmitting his site to the search engines will help
improve his rankings,
or if optimizing it and waiting will work better. A few fellow members have already
been trying to give him advice but your
input is needed as well.
Think you can help Steve out? Tell us your
thoughts at WebProWorld.
|| Rafael||
Re-submitting
questions?
By Steve
Landavazo
Questions #1: If a search engine has already picked up my site and it is listed,
(but I am not satisfied with it's ranking), does it make sense for me to re-submit
it or will that be considered spamming? This has happened to me and I would like
to improve my ranking...
Should I instead, just re-optimize it and wait for the search engine to pick it
up? Please define indexing? Does this simply mean the web site or pages are inserted
into the search engine? How often do sites in general re-index pages?
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"I shall never be ashamed of citing a bad author if the line
is good."
- Seneca
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