New CRM Research shows four key drivers of ROI

Achieving high levels of customer satisfaction and loyalty compared to your competition is a powerful engine for growth and profitability.

In this FREE white paper, you'll learn why listening to the voice of the customer is so crucial to CRM success-and how genuine customer loyalty impacts corporate profitability. You'll also find out what the latest research indicates about the gap between potential and actual CRM benefits, and the four key drivers of ROI for CRM projects.

The bottom line:

CRM can work as a differentiating business strategy.

CRM delivers a return on investment for two out of three projects.

CRM produces solid short-term returns but lags in providing full strategic benefits.

CRM success starts with putting customer interests first. Period.

Read this FREE white paper to learn more about the benefits of Successful CRM.

Succeed with CRM by being SMART:

•	Define a customer-centric Strategy
•	Use appropriate Metrics
•	Ensure your organization is Aligned with your objectives
•	Redesign work processes as needed
•	Use appropriate Technology tools as enablers.

Bob Thompson is CEO of CustomerThink Corp., an independent customer relationship management (CRM) research and publishing firm, and founder of CRMGuru.com, the world's largest CRM industry portal.