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WebProWorld Posts |
Google
Results Vs Yahoo Results
According to a Nielsen//Netratings study, Google holds the top spot for search
engine destinations. However, if you take a closer look at N//N’s findings, you
see that Yahoo and MSN share the second and third positions, respectively.
Search
Engine Optimizing Toward The Hispanic Community
There has been a running discussion among the SEO community about whether or not
going through the efforts of optimizing web content for Hispanic visitors is a
valid exercise.
Is
Yahoo’s Directory Worth Submitting To?
There are numerous reasons for webmasters to submit their sites to various web
directories populating the Internet. The positives of having your site listed
in a popular directory have been discussed in previous articles and on a multitude
of search-related forums.
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News |
AOL
Latin America's Third Quarter Results
America Online Latin America's net loss applicable to common stockholders for
the quarter ended September 30, 2004, narrowed 17% from $28...
New
Toolbar from SEO, Inc.
Search Engine Optimization, Inc. unveiled a first-of-its-kind toolbar that provides
instant access to detailed information on backward links to any website for all
the major search engines, giving marketing professionals a powerful new aid in
their efforts to maximize company Web rankings...
New
Microsoft Office Package for Small Businesses
BQE Software today announced its selection by Microsoft as a Premier Partner in
crafting a new Microsoft Office package tailor-made to meet the needs of small
businesses...
Amazon
Debuts Amazon Theater
Beginning today, Amazon.com will debut Amazon Theater, officially sponsored by
Chase. Amazon Theater brings the silver screen to consumers' computer screens
and discounts and rewards to Amazon.com Platinum Visa cardmembers' wallets...
24/7
Real Media Signs Agreement with Boston Herald Site
24/7 Real Media announced that Herald Interactive, the Web sites for the Boston
Herald and 4 suburban dailies and 89 weekly community newspapers, has signed an
agreement to use 24/7 Real Media's Open AdStream Central as its exclusive ad serving
solution...
Tygo.com's
Flat Rate Placement
Tygo.com is making big waves in the search engine world. They have been quoted
as being the "most popular" search engine that offers a low cost advertising program
that is extremely attractive to small business owners, start ups and individuals
or anyone who wants low cost effective advertising...
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Are Links Hurting Search Relevance?
According to conventional SEO wisdom, link building is the key to a successful
search engine ranking. The rationale is simple; with more links pointing to your
site, your site has a better chance of getting noticed by search engines as they
crawl the web populating their index. Because search engines are thought to value
links, site owners have been scrambling to acquire links pointing to their web
presence. However, has this mad dash to acquire links also damaged the importance
of links as an indicator of relevance? Or has it damaged the quality of Internet
content has whole? Some think both scenarios have occurred.
Has the quest for links damaged the quality of content on the Internet. Do
unscrupulous link building methods have an effect on search engine results? Discuss
these and other thoughts at WebProWorld.
Search engines seem to value inbound links related to the content of a site. For
instance, if you run an e-business site that sells blue widgets and you have links
pointing to you from sites that offer online gambling services, search engines
may not consider the links as valuable. However, there is also a more pragmatic
approach. Jill
Whalen offers these thoughts, "a link, is a link, is a link (as Debra, our
link building mod always says). It doesn't have to be related, although it's better
if it is."
 Because
search engines have responded favorably to sites with high number of inbound links,
link building has become what a SearchEngineWatch
poster refers to as "the new sport". The quest for links has given birth to a
number of spam techniques designed into tricking search engines into giving higher
rankings. Doorway pages, link farms, keyword-rich generated link pages, and duplicate
content under different domains have all risen from the desire to capitalize on
the value search engines place on links.
IHelpYou (Doug Heil) feels that link building may have damaged Internet content
as a whole. This much is indicated by his statement, which says, "This link exchange
stuff has actually ruined the internet. This is why you are now seeing a "De-emphasis"
on links coming in from Google, and from Yahoo, and you will see that the new
MSN will not be putting much stock on linking as well. The link stuff has been
ruined by SEO's…"
This discussion serves as a good indicator of where differing sides stand on the
subject of link building. Some believe it's completely necessary to make a dent
in SERP ranking, while others like Doug feel that it damages the quality of content
available on the Internet. Doug supports his beliefs in a thread on IHY
where he says, "I simply don't buy into this link stuff much at all. I have many
sites ranked with very few links. Those links are "high" quality however. SEO
is much more than simple links." Unscrupulous link building may also contribute
to the decreasing quality of search
results.
Some feel that the quest for link exchanges may have damaged the relevancy of
content on the Internet. These fears are shared by Mike Grehan, who says, "Just
as search engines looked for a way to remove the basic ability to manipulate rankings
as they did by changing the importance and parameters of "on page" optimization,
the same applies with linkage." Mike feels that there are two issues concerning
the effects of link building:
"1) The filthy linking rich are being aided and abetted by the search marketing
community, so we are actually creating the artificially inflated linking environment
of the commercial web to its detriment.
2) Just as search engines looked for a way to remove the basic ability to manipulate
rankings as they did by changing the importance and parameters of "on page" optimization,
the same applies with linkage."
 Because
of the growing concern that link exchanging may be damaging search results, some
feel that it's only a matter of time before search engines reduce the value they
place on IBLs (inbound links). The fallout from link exchange may also be what
is causing search engines to pursue community-valued relevance.
Andy
Beal discusses this concept in an article from last month's Web 2.0 conference.
While speaking to a board of search engine executives, Andy suggests; "the past
3-4 years had seen inbound links as the main driver of relevancy. I pointed out
that this system had been proven unreliable over the past few months. What did
they think would be the next variable measured to determine relevancy… Jeff Weiner
(of Yahoo) said that with personalization, they could also start using data they
collect to determine relevancy. Weiner did say ‘linking relevancy is flawed as
the sites that sit at the top of the search results, tend to get linked-to the
most and end up staying at the top'."
Although, to say all are wary of link building and how search engines are beginning
to view them would be incorrect. A poster from the SEW discussion offers this,
"I think the future holds that RELEVANT links will rule and irrelevant links will
fall by the wayside, knocking a lot of the current wholesale linking into the
dustbin."
Comment on this article
in WebProWorld.
Chris Richardson
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| Articles:
12,788 |
Contributing
Authors: 2,284 |
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Search
Innovation: Looking For The Average Joe
 By
Gord
Hotchkiss
 Google's
beta release of their desktop search tool was their shot across the bow of the
USS Microsoft Search. Following hard of the heels of promising technology releases
from Blinkx and Copernic, Google is staking their claim to the desktop search
space. And Microsoft seems to have been caught flat footed, as they continue to
push back the deadline for the release of Longhorn, which will integrate desktop
search with the operating system. Many seem to think a search related announcement
out of Redmond is imminent.
So, if one looks at what's come out of the labs of the major search engines lately,
you see a rush of new technologies centered on the ideas of desktop search, local
search, indexing of rich media and personalized search. It seems that everything
we've been talking about in the past 3 years is suddenly coming on the market
in one fell swoop.
This has prompted a number of analysts to start asking where search is going.
I've been firmly seated on that particular bandwagon, adding my own prognostications
to the many that are out there. But sometime last week, I slapped my forehead
and pronounced myself an idiot (beating several others to the punch). It really
isn't the release of technology that will dictate where search is going. It's
the public's acceptance of that technology. And I'm not speaking about a few techno
geeks huddled in the cool blue glow of a LCD flat screen. I'm talking about the
masses.
 Read
the Full Article
About the Author:
Gord Hotchkiss is the President and CEO of Enquiro,
whose goal is to push the search engine optimization industry forward both in
terms of measurable results and client satisfaction. |
The Disappearing Man...
Today's Post comes from steven1976.
He is wanting to know if he has been banned
from Yahoo, and if so why? Last week he was doing really well for his selected
keywords, but as of Saturday night he disappeared
completely from Yahoo's Listings. Have you ever heard of this or seen it happen?
Tell us your thoughts
at WebProWorld.
|| Rafael||
dropped
from yahoo
By steven1976
I have been doing well in yahoo for some time for search terms such as body jewelry
manufacturer, body jewelry bangkok (www.bodyjewelryshopping.com) and then over
night on Saturday I seem to have just dropped completely our of the rankings on
Yahoo for these terms and others.
Is there any way to check if I have for some reason been kicked off their data
base?? I havent done anything deliberately but if anyone sees anything why I may
have been dropped please advise.
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I'm looking to establish a working vendor relationship with
an SEO who is capable of bringing my client's site to the top five in a particular
search. My question is: how do I really know that someone is good at what they
do? Where do I find a capable person to do this?
-DanF
Comment |
User: effisk
Rating: WebProPoster
Joined: 05.17.04
Location: Paris, France
Website
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Profile
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Inc. 880 Corporate Drive, Lexington, KY 40503
