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Inside eBusiness

Exit Polls Bring Traffic Deluge, Scrutiny to Blogs
Mark Glaser, Online Journalism Review

Is the Future of Media in the Blog?
David Kirkpatrick, Fortune

BlogAds: Is There Life after Nov. 2?
Sarah Lacy, BusinessWeek

Google Posts New Ad Guidelines
Danny Sullivan, SearchEngineWatch

Yahoo’s RSS Feed Strategy Will Force Google To Become Portal
Marcel van Leeuwen, CEO Yeald

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Chris Richardson

Google Results Vs Yahoo Results

According to a Nielsen//Netratings study, Google holds the top spot for search engine destinations. However, if you take a closer look at N//N's findings, you see that Yahoo and MSN share the second and third positions, respectively. Because MSN search is still using Overture to serve their search results more people are vicariously using the Yahoo method of search than they do Google.

What search results do you prefer or find more relevant? Yahoo/Overture or Google? Share your thoughts at WebProWorld.

To most in the search industry, it is common knowledge that Google values "off-page" optimization (backlinks, in-bound links), while Yahoo seems to prefer on-page optimization (title tags, keyword density). Although there are some indications that Yahoo is placing more value on links.

This topic of search engine preference has been discussed extensively. In this WebProWorld forum thread, a comment about using both engines equally and receiving satisfactory results was made, leading to a discussion about the relevancy of Google's results. Poster Downstrike had these thoughts:

"Time was - and it was quite some time - Google was the best place to do most any search. The kind of people who send spam to our Inboxes quickly realized that sending spam to our search results was even better.

[In this regard,] Google's reaction [has been similar to] email networks trying to filter out virus messages. For several months earlier this year, they were filtering out more legitimate emails with attachments than viruses… If you want to see all of the best results, you'll need to get a second opinion. In your case, it's Yahoo."

Several forum participants share Strike's opinion with comments like; "Google is slowly dropping the ball" and "I agree that Google is not the same it used to be".

Yahoo's results didn't necessarily receive the highest marks either. On ihelpyou, moderator Chrishirst said, "IMO, Yahoo results seem to be more about the $$$ than relevancy and notably the same site doesn't even appear in the first couple of hundred results at Google." If you take a quick scan of the SEO forums, the Yahoo categories are littered with topics like, "I've just lost all my Yahoo listings. Please help." These situations indicate that each engine still has some growing pains to work through.

Which set of results do you find more useful? In the WebProWorld discussion, Venividi summed the state of search results quite nicely, "Normal sites are buried deep beyond the first 6 to 10 pages. Google and Yahoo have become a list of portals and other search engines, which is really a waste of time."

To be fair, Google results aren't the only ones being taken to task. In a post on WebmasterWorld, Isitreal offered a scathing evaluation of search engine users, "Who uses Yahoo/MSN? People who don't change their default browser search settings. IE is set to MSN. Yahoo website users [use Yahoo search], and that portal [has] heavy traffic… People who know nothing about search engines, and just [search with] what they're used to."

Another poster on WebProWorld defends Google, saying, "Until MSN and Yahoo can update their results daily (like Google does) they will not compare to the big G." However, the point made about results updating is disputed in the HighRankings forum, where Semko says, "Yahoo search results are very dynamic, they get updated nearly every second, as tons of info are constantly added to Yahoo." The truth undoubtedly lies somewhere in between.

With the increased search engine bot activity Google and Yahoo may be trying to streamline their indexes in order to root out spam and provide more relevant results. In the end, it comes down to preference. The search engine gives you the results you are looking for, no matter your level of experience, is likely to be the one you use.

The question remains, which engine gives you these results?

Comment on this article in WebProWorld.

Chris Richardson

WebProNews
Articles: 12,752 Contributing Authors: 2,279
Friday, Nov 05, 2004
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Jumpstart your Link Building (without getting sandboxed)

By Andy Hagans

Link popularity has been written about ad nauseum, but most articles address the subject from a perspective circa 2001. The available information usually focuses on topics such as reciprocal linking or the current price of a PR6 link. But following outdated link building advice is more likely to get your Web site penalized than it is to help you gain top rankings.

Google's increasingly sophisticated algorithm has largely caught on to PageRank brokers and has successfully filtered out the benefits of many bought links, as well as those of reciprocal links. The risk of obtaining these types of links is even greater for a new site, as detection of an "unnatural" link structure has recently gotten many sites "sandboxed" to the bottom of the SERPs. For this reason, a link popularity campaign must be conducted carefully and yield relevant, "natural" links.

The methods described in this article will give your Web site backlinks that fit the following criteria, which are important for keeping a site out of the "sandbox":

Read the Full Article

About the Author:
Andy Hagans is a search engine optimization consultant who specializes in link building and risk management. Visit http://www.andyhagans.com/ for more information.

WebProWorld
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Rafael Robinson

Out with the old in with the new.

Our post today comes from sjk. About three or four years ago they changed a website from static html pages over to dynamic ones that were automatically generated. After the site was redone they left the old static html pages up on the server, and everything worked fine. Recently however, they removed those static html pages and changed the dynamic pages back to static ones for SEO purposes. Google seems to have handled the changes really well, but all the rest seem to want to hold on to the older pages. Their question now is how can they get the new pages indexed and the old pages removed from the search engines. Think you can help sjk with their problem? Tell us your thoughts at WebProWorld.

|| Rafael||
   

Slurp and 404s w/ meta refresh redirect

Slurp and 404s w/ meta refresh redirectBy sjk

I'm hoping someone may have some insight on this. I changed this website for the Great Lakes Cisco Users Group [www.glcug.com] from your standard HTML pages (which were in the root directory) to dynamic content. I did this about 3 or 4 years ago. It was a good three months ago when I finally deleted all the pages in the root directory that were of the old website and changed most of the dynamic content pages (which happened to be .php extensions) to static .html pages using mod_rewrite to allow better indexing for SEs. ..Which googlebot handled and continues to index beautifully, by the way.

My question is this, how in the heck can I get Inktomi Slurp to drop all the old pages and index the new website? I've submitted it about 5 or 6 times in the last three months and the bot is scanning my site about once or twice a week, but the search results only contain all the old pages. There's probably about 2 pages of listings on Yahoo! ...
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