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Chris Richardson

Is Yahoo’s Directory Worth Submitting To?

There are numerous reasons for webmasters to submit their sites to various web directories populating the Internet. The positives of having your site listed in a popular directory have been discussed in previous articles and on a multitude of search-related forums.

Would you consider paying a recurring fee to be in Yahoo's Web Directory? Discuss at WebProWorld.

Being listed in a popular directory benefits your site's popularity and may directly impact a site's SERP position. However, is it worth $299 (minimum) to have your site listed in Yahoo's web directory? That depends on who you ask.

According to Yahoo's page for directory listing information, sites without adult content are required to pay $299. With your investment in hand, Yahoo then, "provides expedited review of web sites you submit for possible inclusion in the Yahoo! Directory. We will respond to your request within 7 business days." Sites that contain adult content are charged $600 for possible inclusion.

Keep in mind that these fees are recurring. If you've paid to be in Yahoo's directory, you must continue to pay; provided you want to maintain whatever benefit being listed in their directory gives you. Also remember Yahoo's policy concerning paid submissions:

"Use of the Yahoo! Express program does not ensure that your submission will be accepted for inclusion in the Yahoo! Directory. Final judgment on the suitability, placement, and description of all sites submitted to Yahoo! is solely the responsibility of the Yahoo! directory team."

With these stipulations in mind, I return to the original point of this article: Is paying for submission to Yahoo's directory worth the money? Some support it; some do not.

Get revenue at www.google.com/usegoogle

One popular question concerning Yahoo Express is "How will being listed in Yahoo's directory benefit my Google ranking?" This question stems from a growing belief that Google may not value directory listings as much as they used to. Anthony Parsons gives a concise response to those doubting directory listings, "Whether Google has dropped weight from directories or not is irrelevant really, as the link is still counted and still from a unique IP… you ARE going to benefit regardless."

The question was brought up on WebProWorld's forum as well. A poster asked "I am thinking of listing of my website on the Yahoo directory for their express fee of $300. My question: is it worth it or not?" As expected, responses were mixed. Bill Hartzer answered pragmatically, saying if your competitors were there, you should be too. According to Bill, "Yes, it's definitely worth it. Forget about the PageRank benefit, PR doesn't mean much nowadays. Rather, it's the on-topic link from a very reputable, powerful site that counts." Which is an excellent point when talking about SERP positioning. Most, if not all, search engines place a high value on relevant links pointing to a site.

Of course, there are opposing views also. The majority of them have a hard time justifying the recurring price. Their counter point involves a number of directories that require no payment for submission consideration (DMOZ, BlueFind, Zeal, Jayde, and so on). David Wallace, SEW forum moderator, had these thoughts: "I don't even submit paid listings anymore. There are so many other directories out there now that will help to build your link popularity, some for free and others for a lot cheaper than $299 a year."

However, the consensus seems to be that there is some value from a Yahoo directory listing. In a long discussion at the ihelpyou forums, Doug Heil, administrator of ihelpyou, says, "A Yahoo directory listing helps with the Yahoo search engine visibility. That by itself makes the 300 bucks worth it." Just be prepared to pay a recurring $300/600.

Comment on this article in WebProWorld.

Chris Richardson

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Thursday, Nov 04, 2004
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The Google Economy

By Joe Griffin

The Google EconomyUnderstanding the nature of Google can be quite a daunting task. Clients ask frequently why it takes so long to see good results in Google, and why it can often times can be near impossible to achieve a top 10 ranking for a highly competitive keyword on the world's largest search engine.

The answer is simple. Google makes friends with the popular people (used in metaphor to represent websites). Google does not care about the new kid in school. Essentially, Google has built its spidering, indexing, storing and retrieval methodology economics around the popularity of the web. If you always hang out with popular people you will always be popular….and it's just that simple.

Why should Google spend time and money to aimlessly spider the entire web? I don't know about you but I'm sure not paying them to index my results. Why should they have to pay bandwidth, storage, and technology costs to spider everyone all the time? Do you pay their bills? Google spends its time worrying about the popular kids in school…they could care less about the new kid. Until you make friends with other popular kids consider yourself invisible.

Read the Full Article

About the Author:
Joe Griffin is the President of http://www.SubmitAWebsite.com Founded in 1997, Submitawebsite, Inc., "The Industry’s Original Submission Company," is a leading provider of search engine marketing services including natural search engine optimization, xml feed syndication, contextual advertising, and search engine advertising/pay-per click management. Submitawebsite, Inc. also offers web design and development, credit card processing, and web hosting. Stopdog.com Tel: 480.949.6830 Cell: 602.882.1979 joeg@submitawebsite.com

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Rafael Robinson

Can you spare some advice?

Today's post comes from Grinler.

Grinler has been keeping track of their site stats and have noticed that all the major search engines have crawled the site a lot except for Yahoo. Google hit the site over 17,000 times since Oct. 29, MSN hit it over 4,000, and Ask Jeeves hit it over 7,000 but not Yahoo. It sounds odd but it is happening to them. I for one have no answers or advice to give them.

Think you can help Grinler with their problem? Tell us your thoughts at WebProWorld.

|| Rafael||

Join Rebecca Wettemann, of Nucleus Research, Inc. for this FREE LIVE webcast. Rebecca will discuss how hosted CRM customers are achieving positive ROI and success in today's competitive marketplace. --> Register Now

   

Why won't yahoo index my site?

By Grinler

Why won't yahoo index my site?Maybe someone can help me. I am having a tough time getting Yahoo to index my site.

Heres the stats:

GoogleBot has hit a page on my site 17,133 times since October 29 MSN Search has hit a page on my over 4000 times at around the same time frame Ask Jeeves has hit me 7000+ in the same time frame Heck, Archive.org has hit me 1100 times since then. Yahoo? THey have hit me 553 times!

I really do not understand why i am not seeing more indexing from yahoo. Google is showing 1100 links pointing back to me (though I am sure there is more out there) so its not like there are not enough sites out there that yahoo should not be able to find me.
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