Using real case study examples and financial metrics, the session will cover:
  • Key factors for a positive ROI
  • Why the hosted model is different
  • Key financial metrics and what they mean
  • How to use ROI as a tool for ongoing success in CRM

Join Rebecca Wettemann, of Nucleus Research, Inc. for this complimentary LIVE webcast.
Rebecca will discuss how hosted CRM customers are achieving positive ROI and success in today's competitive marketplace.

Plus a LIVE demonstration of RightNow CRM™- an on demand solution that drives profits throughout the organization by providing actionable insight and a better way to leverage customer data across service, sales and marketing.

November 10th
8:30am - 9:30am PT; San Francisco
11:30am - 12:30pm ET; New York


Biography – Rebecca Wettemann of Nucleus Research

Rebecca Wettemann is a founding partner of Nucleus Research, responsible for development and execution of Nucleus's industry-leading quantitative research. Ms. Wettemann has written and presented extensively on the topics of return on investment (ROI) and total cost of ownership (TCO), customer relationship management (CRM), enterprise applications, and the business impact of technology. She is the author of numerous studies analyzing the impact and adaptation of technology, including "Assessing the Real ROI from Siebel," and "Leveraging Collaboration for Global Knowledge: The Language Challenge." Often quoted by the business and technology press, Ms. Wettemann is a frequent speaker at user and industry events, including vendor-specific user events for Fortune 1000 companies, including Microsoft, Lotus, Compaq, Open Text, and BEA.


 

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