 |
 |
| Related
WebProWorld Posts |
Election 2004 and email marketing
So I’m reading about how George Bush and John Kerry have used email as a campaign
tool this election.
PR
versus advertising
I've been researching how to increase traffic and get exposure that's affordable.
What I've found so far is a good press release distributed properly is a very
effective way to get exposure and traffic relatively cheap.
The
Blog Marketing Explosion
There are literally thousands of blogs by eBusiness insiders. This has changed
the landscape of guerrilla marketing. At first it was seen as just something cool
to do ...
|
| eBusiness
News |
Google
Desktop Search Coming To Mac
With the successful launch of their Desktop Search utility for Windows machines
complete, Google has set their sites on bringing these same capabilities to the
Mac community...
Messaging
Anti-Abuse Working Group Picks up AOL
The Messaging Anti-Abuse Working Group (MAAWG), a group of communications and
technology companies committed to solving spam, viruses and other forms of messaging
abuse, today announced that America Online joined the group...
AOL's
Spanish Language Election Coverage
AOL Latino will offer comprehensive election coverage through its "Tu Voz Es Tu
Voto" (Your Voice is Your Vote) area...
Google
Corrects Gmail Exploit
Search engine Google has fixed a security flaw that was occurring in their email
service, Gmail...
Ask
Jeeves Presentation Webcast
Ask Jeeves announced that it will present at the Morgan Stanley Software, Services,
Internet & Networking Conference...
A
PPC Case Study
Founded in 1995, AllMed Healthcare Management, an independent medical review organization,
has grown rapidly since 2002 by investing in Sales & Marketing...
SearchGuy.com
Goes Mobile
SearchGuy.com has launched the much anticipated SearchGuy Mobile technology. This
new technology will allow users to browse the Internet from any Palm Pilot or
Blackberry device, as well as Internet enabled mobile phones...
Yahoo Europe Chief Goes to blinkx
blinkx has appointed former Yahoo Europe Chief, Mark Opzoomer, as Chief Executive
Officer...
New
Search and Advertising Portal from EZ2 Companies
EZ2 Companies has launched its EZ2Ask.com website, a premium web search and advertising
portal...
Holiday
Search Engine Ads
As search engine advertisers get ready for the 2004 holiday season, what they
write as their paid listings will affect the number of shoppers who visit their
web sites...
AOL's
Election Resource
America Online wants every November voter to be a part of the most informed and
engaged electorate in American history, which is why the company created a free
election resource online that has generated more Web traffic than both the presidential
candidates' own Internet sites...
Boston
SEO Firm Grows by 100%
The recent buzz surrounding Google's IPO and its surging stock price has brought
attention back to a very hot sector of Internet marketing known as search engine
optimization (SEO)...
Bagle
Variant, Google-bashing Worm Making The Rounds
There are two new malicious email worms traveling around the internet this Halloween
weekend, so be careful...
|
|
|
Blogs: Influencers First, Businesses
Next
I've written before about the growing trend of using blogs as part of marketing
and public
relations … but how will blogs impact business and society in the future?
Part of the answer can be seen in how blogs are currently impacting
American politics.
Click below to comment on this article. How have blogs influenced the election?
Will their power continue to grow? Will industry blogs become e-publishing businesses
themselves? What
are your thoughts?
The talking
points of CBS, NBC, ABC, NY Times, Washington Post and LA
Times have lost a significant amount of influence over the years with the
advent of alternative news sources. The explosion of conservative talk
radio in the 90's and the huge
success of Fox News has been a powerful
blow diminishing the influence of the old media in setting the news agenda.
Blogs: The News Influencers.
The potential power of blogs to further reduce big media influence cannot be understated.
Blogs are much more distributed than any other media and this gives them a depth
no other media can match. Blogs are literally the equivalent of thousands of reporters
able to kill a false
story with facts within minutes of its publication or broadcast. If the false
story is significant, the blogosphere will erupt and the old
media must react.
Blogs are replacing the mainstream media as the public's first stop for news and
information. The Drudge Report news blog
generates over 10 million visitors a day, more than any other "big brand" news
site. Political blogs such as PoliPundit,
Daily Kos, Instapundit
and Power Line receive hundreds of thousands
of visitors per day. However, the big bloggers see themselves more as news watchdogs,
"Asked [at a panel discussion] how influential
bloggers could be, when not all Americans have computers with Internet access,
the bloggers said their target isn't the general public. It's people who shape
news or policies - who are ''opinion leaders'' such as journalists…"
We Are The Blog. Resistance Is Futile.
The real power is in the Borg-like ability of hundreds of thousands of blogs to
collectively think (assimilate) and spread information. Listen up old media …
Resistance is futile! Dr. Joan Ruddiman, educator and writer believes all of these
blogs are good for freedom,
"…the advent of independent news bloggers, who are kept in check by their readers,
may be a dose of differing opinions - good for the health of our democracy".
Doug Kern of Tech Central Station chimes in, "In the
future there will be no "paper of record," no "America's most trusted news
source," no conveniently anonymous editorial boards to shape the political discourse.
The mainstream media excels at the gathering of information, but information is
not synonymous with news. Information is data. News is a story. And it doesn't
take a clerical collar or a journalism degree to tell a compelling story. On the
net, every man is his own editor".
 Just
how are blogs impacting the mainstream media? Blogger and journalist Doc
Searls thinks traditional media and bloggers compliment each other, "What
we need isn't competition between blogs and mainstream news outlets, but a working
symbiosis between the two". Orrin Judd in his blog agrees, "Their real
influence, such that they have, is probably coming from the fact that journalists
themselves are relying on blogs to keep abreast of stories".
Industry Blogs Impacting Business.
Of course, the compelling success of news and political blogs is only part of
the story. Business blogs designed for marketing and public relations will eventually
have a similar significant impact. Business
people already use the Internet as their main source for political news. It seems
sensible that blogs will transition to become their primary filter for professional
news as well.
Blogs focusing on topics like advertising,
marketing, public
relations, technology,
search engines, publishing
and business strategy have
a more professional tone than other types of blogs. They are the beginning of
the new business influencers … complimenting business and industry websites and
magazines.
As niche industry blogs start to hit a critical mass of pageviews and unique visitors,
sponsors seeking these target audiences will follow … it is inevitable. As far
as I can tell, there are very
few blogs making significant revenue … revenue that can fund staff and a business
infrastructure.
 Recently,
there have been many articles
focusing on ways for blogs
to make
money. These typically point to solutions like Adsense
and Blogads
but these programs generally don't generate enough revenue to create real
businesses out of blogs. Unfortunately, partnership deals for most will pay
only slightly above the blog panhandling
approach.
Industry Blogs Become Real Businesses.
Over the next few years, targeted blogs delivering coveted niche audiences of
decision makers will thrive financially. Advertisers will pay a premium to connect
with these hard to reach individuals. These niche blogs will evolve to become
sucessful independent businesses as they reach traffic levels that interest corporate
marketers and ad
agencies.
Political and news blogs are seeing the beginnings of power and their influence
will grow exponentially in coming years. However, I expect their revenue potential
to remain low in proportion to their traffic.
More promising is how industry blogs will impact business decisions. Industry
blogs will become a primary source of information for managers and corporate influencers.
We are on the verge of a new wave of successful e-publishing businesses based
on niche blogs. Over the next couple of years I expect many popular business
blogs to be acquired by larger online publishers.
Comment on this
article in WebProWorld.
Rich Ord
CEO, iEntry Inc.
|
Is Google losing its grip?
Our post today comes from blink.
WebProWorld member blink seems to have
it out for Google. They were doing a search and stumbled across some bad results,
and only about half
of them were relevant. They did the same search on alltheweb and it returned much
better results, so they want to know if Google is loosing ground to more relevant
search engines. Think you can help blink with their problem? Tell us your
thoughts at WebProWorld.
|| Rafael||
Google
fast becoming the worst search engine on the web
By blink
Google fast becoming the worst search engine on the web? I say this with reason,
some recent searches i have made have turn up some of the worst results i have
ever seen on a search engine, only about 1/2 of the results were related to my
search. When searching alltheweb the results on the whole have been much better.
Whats going on?
You thoughts please.
|
I am worried that if I put a flash detect code into my index
page that it would have a negative effect on my current page ranking. Does anyone
know if this is would affect my page ranking or have any suggestions on what else
I can do?
-katiek
 Comment |
User: lmadler
Rating: WebPro Poster
Joined: 08.03.04
Location: Texas
Website
|
|
|
|
|
|
View
Profile
,
Inc. 880 Corporate Drive, Lexington, KY 40503
