 |
 |
| Related
WebProWorld Posts |
WPW
and Traffic Power?
I have seen traffic power get a lot of sites banned. Now they have started a couple
new sites one of which is web-advertising-info.com they link to webpronews.com
with about 20 links.
Does
W3C Validation Help In Search Rankings?
Validating the html and other codes in your website can be a time consuming task.
Because validation simply checks the mark up language for proper syntax, some
have wondered if using this process will benefit a site when it comes to search
engine rankings, and as such, is it worth doing?
Search
Engine Strategies Conference Going To China
Alan Meckler stated in his blog that Search Engine Strategies is about to announce
a conference in China. Alan is the CEO and founder of Jupitermedia which owns
Danny Sullivan's Search Engine Watch and SES conferences. ...
|
|
|
The Blog Marketing Explosion
There are literally thousands of blogs by eBusiness insiders. This has changed
the landscape of guerrilla marketing. At first it was seen as just something cool
to do ... but blogs are now being used to build personal and corporate credibility
that will eventually attract customers (they hope!).
Are Blogs a marketing goldmine? Discuss at the WebProWorld
eBusiness Forum.
Blogs are a goldmine of formerly hard to get insight from CEO's, marketing guru's
and others who never used to have a public forum. These business leaders are utilizing
the internet to convey their personal thoughts on happenings in their industry
and life. They are blogging for the same reasons they do public speaking, to build
credibility for themselves and their company's. Blogging has become a new … less
time consuming and less expensive way to reach potential and current customers.
Big Blog Company associate Jackie Danicki
comments
in The Times (London) on CEO blogs, "You basically have a lot of CEOs who are
sitting there and writing about what they know. Also adding personal things in,
talking off-topic, about their holidays. ...It gets readers to feel an affinity."
 Danicki
continues, "Executives start blogging for a number of reasons, They want to raise
their personal profile. They want to reach out to customers and members of their
own staff without going through official channels and PR departments. They want
to be seen as a forward thinking company up to date with the latest trend."
The effect is powerful viral marketing with blogs linking to other blogs. "The
real value is things that you don't expect," says Danicki. "I know from our perspective,
the amount of people we've ended up talking to and doing business with just simply
thanks to our blog is amazing. Producers in Hollywood. People from publishing
companies in the States. People who in another time without this network we would
never have made contact with."
So, what kind of information is in these blogs? I remember reading Jupitermedia
CEO Alan Meckler's blog
where he warns
"all trade show operators about the perils of working with the Mandalay Bay Convention
Center in Las Vegas". Real time concerns by big time CEO's, now that's what the
internet was invented for!
Then there is Jonathan's Blog. Sounds
innocuous doesn't it? Well, Jonathan is none other than President and Chief Operating
Officer of Sun Microsystems. Sure, he has a pony
tail, but at least he isn't wearing pajamas.
Jonathan is usually pointed and philisophical in his frequent blog posts as in
this recent excerpt, "Please do not listen to the bizarro numbskull anti-Sun conspiracy
theorists. They were lunatics then, they are lunatics now, they will always be
lunatics. We love the open source community, we spawned from it."
 Billionaires
have blogs too. Dot com billionaire Mark
Cuban who is starring in "The
Benefactor" reality show has been blogging
since March. In one post he dumps on Trump, "I don't think its dawned on you just
how hard Mark Burnett threw you under the bus. … Nice job on Leno last night Donald.
At least you admitted that you hadn't seen The Benefactor. But saying that it
will fail. That's a little much Donald, even from you."
The CEO of Tucows, a big domain seller, blogs
us with his insider insights that future domain sales will be done via auctions.
Elliot Noss states, "The market for expired names is changing. The old one (framework)
wasn't working. Not for everyday registrants and that is who we should all be
thinking about. Not for Verisign and not for ICANN. Those who say that either
of them like the status quo really do not have a clue."
Robin Hopper, CEO & Founder of iUpload, talks
about how major consumer marketing efforts are starting to utilize blogs. "Coke's
online brand manager Mark Dooley reveals they've been keeping a close watch on
consumer generated marketing including blogs and that they plan a social networking-oriented
marketing effort soon. Bottom line, consumer generated marketing is going to be
a must have tactic in your arsenal…"
The Jason Calacanis Weblog shows how blogs often reflect where one has traveled
to. Jason is currently the Chairman of The Weblogs,
Inc. and has previously started and sold several dot com ventures. In this
post Jason is at the Gnomedex conference (on blogging) in California ...
"Speaking at Gnomedex right now.. I'm blogging this from the stage of Gnomedex."
Well, its not always biting commentary, but it is fun … and in the end it's marketing.
Possibly, the most powerful type of corporate marketing per dollar spent ever
invented.
Discuss this at WebProWorld.
Rich Ord + The WebProNews Team
|
 |
 |
| Articles:
12,230 |
Contributing
Authors: 2,226 |
|
|
|
|
What
Is Waiting For Us? Tomorrow's SEO Industry
 By
Irina
Ponomareva
Today, SEO is swiftly approaching saturation point. More and more webmasters realise
the necessity of learning SEO basics, and as they do so, SEO professionals are
facing difficulties finding new clients.
With all the niche sites optimised, it will be harder to compete for good key
phrases. Link building opportunities will be easily found and utilised by everyone,
keyword density will reach its optimum value, meaning that the SERPs will consist
of equally good and equally relevant sites - at least from the traditional SEO
point of view.
Spammy techniques, still popular and sometimes even effective, will exhaust themselves
even quicker. There are, really, not so many different methods of deceiving the
search engines and increasing a site's relevancy artificially; today they just
differ in details. Perhaps it explains why we don't see spammy sites in the SERPs
as often as we used to - our smart spiders catch them quite soon and throw this
low-rate stuff away to keep the web cleaner. As soon as spiders become smart enough
to recognise spam on the fly, the particular class of "SEO specialists" propagating
such rubbish will find themselves out of their jobs. It is not really hard to
tell an ugly doorway from the real thing.
 Read
the Full Article
About the Author:
Irina, Ponomareva, 32. I joined Magic
Web Solutions ltd. (UK), Dartford, Kent, on March 2003. I've been acting as
a web master, a developer, and an SEO specialist ever since.
After practising search engine optimisation for a year I then launched Spider
Friendly - the autonomous SEO branch of Magic Web Solutions (UK) offering
SEO/SEM services - in co-operation with my colleague Dmitry Antonoff. |
Stealing Content
Today's post comes from smakyyy.
He is wanting to know if there is anyway he can find out if someone is using his
content illegally
on their site. I've seen a lot of sites myself that take word for word someone
else's content. It
isn't fair but aside from asking them to remove it what can you do? Think
you can help smakyyy
out with his problem. Tell us your
thoughts at WebProWorld.
|| Rafael||
Stolen
website content detection
By smakyyy
I am not sure where I found it before. I thought by using google I could find
out if someone is using my website content on their website, but that didn't work.
Does anyone know where I can go to see if someone is using my data on their websites?
Thanks in advance.
|
|
|
|
|
View
Profile
,
Inc. 880 Corporate Drive, Lexington, KY 40503
