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I reported recently on a Google phenomenon in which newly listed sites rank well
for two to three weeks and then drop completely out of the top 1000. Often these
newly dropped sites have high page rank and don't show for even the least competitive
of terms.
Discuss the Sandbox
Effect in WebProWorld.
One Cre8asite poster who's also a WebMasterWorld member reported that, "the problem
is with sites that are more than two months old but first went online this year."
Barry Schwarz of the SEORoundTable calls this the "sandbox effect," meaning that
new sites are placed in a sandbox (where they can all play nicely away from the
real sites). He recently reported a means of showing a site's pre-sandbox results.
"We have found that by adding seven exclusion parameters to the search query,
the pre-sandbox results are displayed."
In his post he mentioned the Florida update and the exclusion parameters you could
add to a query to see the post-Florida results (Remember Florida?).
The site Schwarz mentioned was one he worked on for a client - airmontinc.com.
They ranked well for the non-competitive term "Negative Pressure Isolation Rooms"
and then, predictably, dropped. If you search for "Negative Pressure Isolation
Rooms -dfsdgsdsd -sdfgsdgsdfg -sdfgsdgsdg -sdfgsdfgsdfg -dsfgsdgsdg -sdfgsdf gsdfg
-sdgsdfgdsfg" (without quotes) you'll see the airmontinc site at the first position.
In looking for the pattern that determines this drop, Schwarz said, "the only
pattern I see from the threads is that these are new sites. I see a wide range
of back links reported, a wide range of styles of on-page optimization. Only pattern
is the site was launched after December."
Schwarz told his client that they should try to "build links by finding out where
the competitors were listed and ask people in their industry to link to them."
Ammon Johns offered a "raw
guess" regarding the "sandbox effect."
"What I have so far looks like it is something again related to link structures,
and I'm suspecting it is a little bit connected with hilltop too. Its a very early
observation, and one that is nowhere near conclusive or authoritative, but all
the examples I've looked at had been given 'seed PR'. That is, they'd all had
their links worked on to gain PR right from launch."
He emphasized, however, that "I just haven't got the raw data to which I can attest
to all factors that I need for a real analysis."
JohnScott offered
an opinion based on a source who used to work with a current Google employee.
"The probation does not apply to new sites. It applies to links. When the
algorithm was deployed certain older links were grandfathered in. After that,
links will be (are being) given partial credit, and be essentially on 'probation.'"
"It applies to links, not sites. And the age of the link is not the only
factor. The IP range of the links and other considerations are made, and the person
who I discussed this with said that Krishna Bharat is at Google primarily to develop
and implement this new algorithm. It is supposed to radically change the way links
are evaluated."
ProjectPHP
speculated on why Google might have instituted this policy. His top reason:
"hinder (not stop though) the old a) buy domains, b) build spam sites, c) get
banned, d) repeat methodology, as it makes it far riskier (will the site last
three months??), and far more expensive (need more sites in the "pipeline")."
CBP from WebProWorld had a similar
idea: "This could be an intentional delay to avoid the quick ranking of so
many affiliate/template/crap sites - pretty much every keyword(s) is well covered,
what does it matter to Google is a few sites rank poorly for a few months?"
Mark Carey, of GoogleGuy Says
agreed that this
tactic may be successful in stopping spam, but "it also hurts new sites, including
new Mom & Pop sites."
Sanity, a moderator at the Cre8asite forum and a reader of WebMasterWorld said
that "there has been speculation that all new sites are on "hold" for a period
of time before they rank - 3 months has been suggested. I too have been reading
the WMW threads and a couple have people have recently commented that after 3
months their sites have started to rank."
HHI Golf Guy reported
that "even though the site we recently developed appears to still be in the "Sandbox",
we are seeing 2nd page results on Froogle."
If you'd like to learn more about the Sand Box concept be sure to read this
Cre8asite thread, as well as New
Sites = Poor Results in Google, The
sandbox effect, New
Sites Dropped From Google?, and the WebProWorld
thread by the same name.
This article, written for algoholics,
is intended to promote discussion
of Google's algorithm, and not to influence the seo techniques you currently
use on your business site. If you want to experiment be sure to create a separate
site (and be sure to post what you find).
Enjoy!
Garrett French + The WebProNews Team
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Online
Advertising Effectiveness? Tell Me About It! Part 1
 By
Jim
Novo
 Well,
I got some positive feedback on the last Webtrends article so I figured I would
toss in another. I don't want to sound like a shill for WebTrends, but I don't
know how you manage a web business without detailed log analysis. WebTrends is
not nearly as good as the system I used for the CBS/SportsLine "points for page
views" loyalty program, but then again, not many of you probably need something
with that much horsepower. Or do you? Let me know...
Take my current little pet peeve - I'm getting ripped off on advertising, it would
seem. Or am I? Oh, not on the response rate side, I get great response rates with
Google AdWords and GoTo. I'm talking about the quality of the visitors generated.
It seems that visitors coming from my ads might be of a lower quality than free
visitors coming directly through the search engines.
Check out this little chart, all based on visitor sessions:
 Read
the Full Article
If you are unfamiliar with the world of marketing, here's your chance to learn
something new.
Today's featured forum cuts take a break from search engines and design to explore
affiliate companies and marketing eBooks.
Still craving more marketing info? Well, I bet I don't even have to tell you where
you can go to discuss a wide variety of e-Business topics - because you're probably
already on your way to WebProWorld,
right? ;)
|| Brittany||
Marketing
an ebook
By Kyndra
I'm not sure if this is the right place to post....
I have an ebook coming out in about a week. I'm wondering what the best way is
to get it reviewed and/or carried by complimentary sites, e-zines etc.
I'm going to make it available as a pdf file for download so its easy to use.
...
Need
basic information, can anyone help?
By americana
Hi everyone. My company is getting ready to relaunch one of our websites (a Yahoo!
storefront) and we are looking to participate in an affiliate program (merchant's
side). I looked at a third party company, Commission Junction (cj.com), which
I'm sure a lot of you have already heard of. My question is what other affiliate
marketing management companies I should look at. I don't like the fact that with
CJ if you don't pay out $500 per month in commissions, then you have to pay them
the difference. ...
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