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Studying the relationship between keyword density and your search ranking for
those keywords can reveal interesting clues about how to write search engine friendly
copy. Many SEOs believe this type of study, however, is a waste of time, as analysis
typically reveals that our natural keyword densities are in line with what ranks
well on Google.
That said, there's a new report out from the guys who brought us the Google
keyword density analysis. As they put it, "the goal of this analysis is
to compare the keyword density elements of Yahoo's
new algorithm with Google's algorithm."
They compared 2000 low traffic, non-competitive keywords in the hopes of seeing
the algorithms more clearly, without any possible search engine tweakings related
to high-traffic keywords.
Their findings are interesting. Should you go and rebuild your site based on these
findings? Maybe not. It's worth a look though:
"The first major difference that jumps out in the Yahoo results is the preference
Yahoo's algorithm seems to have for more words on a page. The average number of
words on a page for Google was 943 while Yahoo's average words per page in the
top 10 results was 1305."
"Yahoo had an average keyword density of 19.6% while Google's title keyword
density is 16.9% for the results compiled."
"Link text results show that Yahoo prefers less link text words on a page
and more keyword occurrences within those words."
Their conclusion?
"While the keyword density is almost identical, Yahoo's is 3.4% compared
to Google's 3.6%, Yahoo definitely seems to have a preference for pages with more
bold text (92 words compared to 65 words) and more occurrences (1.7 repeats for
Yahoo compared to Google's 0.7)."
Here's
a link to the study.
What do you
think of the data?
Yahoo To Exclude Inktomi Paid Inclusion. Andy Beal reported
recently that Tim Mayer of Yahoo confirmed that Yahoo's using a search
technology that is not actually Inktomi.
Beal speculates that Yahoo Search is an advanced form of Inktomi, as it doesn't
match results at HotBot or MSN (both of which serve Inktomi results).
While this news is interesting to those of us striving for organic inclusion,
in that it indicates that Yahoo's algorithm will differ from Inktomi's, the issue
really becomes interesting in light of an
article by Mike Grehan of iProspect.
Grehan, also the author of Search Engine
Marketing, wrote that after the 15th of April, Yahoo will "exclude Inktomi
paid inclusion URLs from its main results."
This means that if you're getting Yahoo traffic now because of your paid inclusion
with Inktomi, you won't after the 15th of April. You will still be listed everywhere
Inktomi results are served - MSN and HotBot.
Over at PositionTech,
where you can register for the soon to be excluded Inktomi, there's an announcement
confirming Grehan's article that reads, "Yahoo! has transitioned to its own search
technology and will soon launch a new inclusion program. As a bonus for current
Search Submit customers, Yahoo! Search is providing a free trial of Yahoo! traffic
that will end on April 15th, 2004."
What to expect:
- An immediate drop in the number of people paying to be in the Inktomi index.
- Lots of questions regarding the value of paying to be in the Yahoo! index
vs. getting crawled by the new YahooSlurp
bot.
- Lots of advertising for the Yahoo! paid inclusion program in April.
Today's my first day at the DMA conference in New York - watch the forums and
this week's editions of WebProNews for the latest industry insights!
Enjoy!
Garrett French + The WebProNews Team
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| Articles:
8,790 |
Contributing
Authors: 1,635 |
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Proper
Directory Submissions
 By
David Wallace
Part of the overall process of submitting one's website to the search engines
is getting your site listed in the top directories. Directories are different
from standard search engines in that a search engine will query a database of
indexed websites before it produces results and a directory is a database of websites
that have been arranged by subject. Directories do indeed have search functions
but the websites are still listed in specific categories of which one may search
by drilling through the various subjects the directory offers.
Therefore, the submission process to a directory differs from that of submitting
to regular crawler based search engines. With a regular search engine, one will
submit their home page URL and then their crawler will visit that site as well
as follow other links it finds from the home page, forming its own title and description
of each page. A directory does not work this way. They do not crawl your website
and they are not able to decipher the content of the site. Rather one will select
the most appropriate category related to the subject matter of the site and then
submit, suggesting a title, description and any other information the directory
may require. This is why it is very important to submit correctly the first time.
...
 Read
the Full Article
About the Author:
David Wallace is CEO and founder of SearchRank,
an original search engine optimization and marketing firm providing keyword analysis,
organic search engine optimization, link popularity enhancement, pay per click
management, search engine friendly web design and ongoing campaign maintenance. |
We're counting down the hours until Garrett leaves for the DMA
Conference in New York City.
Afterwards, he'll be flying to Orlando to give us a live report of the WebmasterWorld
Publishers Conference, which a few other WebProWorld members will be attending
as well.
And, because we know you will still be thirsty for conference coverage, he will
also be attending the upcoming Search
Engine Strategies conference -- so stay tuned!
|| Brittany||
Time
Savers
 By
Matauri
Let's face it, we're living in a very high pace society these days. It can rattle
couples that both work, or singles. So we try and find the easy or quicker way
to do things all the time. Making computers portable & more affordable brought
a new realm into our lives. The Internet did us proud when it automated so many
things in life.
Yet, somehow, we are still a busy society. Why, because as we reach new horizons,
we then want to reach out to more. So we have increased our workload again. ...
Develop
bliss for marketing success
By Nicholas
Dixon
Love. What could it have to do with Internet marketing? Somehow it is the hidden
catalyst for success in business and your relationships.
Looking at the successful people in life, you will notice that they have a passion
for their work. They never seem to mind the hard work, obstacles and setbacks.
They just go on and on like the Energiser bunny.
Many a successful business was born out of a person's passion for a particular
subject. ...
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