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 Scott Buresh practices (and writes about) straight-ahead style search engine optimization that puts you on top and keeps you on top. Today we're featuring his article, "Search Engine Keyphrases and the Power of the Modifier," which will help you make strong keyword decisions. Read it here. The link building vs. content seo debate is still raging in the forums. John Scott, a staunch advocate of link building, keeps the thread hopping with his belief that, for competitive search terms, links are the only way to top rankings. Learn about this crucial aspect of SEO! Which Is More Important? Ken McGaffin, author of Tuesday's article on building the link value of your site, entered into the fray with a testament to links and link building that advocates both the content and link building aspects of SEO. In response to the question of whether links or content is more important he said, "It’s a bit like asking a professional golfer which is more important, driving or putting? Some will be fabulous drivers, others fabulous putters, but you need elements of both if you are to be successful." The Power Of Links. He recently decided to test the power of linking. He wrote a free report on link building strategies and started his LinkingMatters site to measure the power of linking on its own. He did no "formal SEO" on his site, but his pages are SE friendly. His results? Check this out: "on Google, we now rank between position 8 and 10 in results for the term ‘linking’ (6.5 million results returned) and positions 1 and 2 for the term ‘linking strategy’ (1.6 million results returned)." His best advice? Read his post to learn more about his actual linking strategy. While we're far from closing the door on the debate (you can tell from the posts that it's a complex issue), I think it's safe to say that link building must accompany content SEO to produce the highest possible rankings and best possible response from your site visitors. Here's another excellent linking discussion thread from WebProWorld. Getting Listed In German Search Engines. How does one get listed in Google.de? If you're in the US Google will you automatically show up in Google.de? What other German search engines or directories are there for sites who want German-speaking visitors? Boiling with questions, I contacted Mike Grehan, the European Managing Director for iProspect. He spoke at the Chicago Search Engine Strategies Organic session with Brett Tabke. Here's a portion of our q&a. You can read the whole interview here. WPN: If a US website has a section in German, and they can find that site in Google.com, will Google.de be able to find those pages? iProspect: If the pages on the US site in German language are important enough to attract quality linkage, then most certainly they would be found in google.de. It should be remembered though, that google.de is servicing German language users in Austria, Luxembourg and even Belgium too. So there will be variations in use of language, dialect etc., to consider. The same can be said in return. If a German site has English language pages which are important enough to attract quality linkage then they can be found searching on the google.com site. Generally speaking, it's not a question of where the pages are hosted. It's about how important that content is in the community it exists in. WPN: What are the three major non-us search engines/directories in Germany? iProspect: The only crawler based country specific search engine in Germany is fireball.de The directory sites are supported by the majors such as Yahoo, Open Directory as well as some smaller independent vertical directories. There are regional crawler based sites supported by the majors, again such as Google, Alta Vista, Yahoo etc. WPN: What recommendations would you give companies seeking German markets through Google.de? Read the rest of our interview in the forums. Enjoy! Garrett French + The WebProNews Team |
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Search Term Modifiers That Boost Traffic  By
Scott Buresh Most
search engine optimization experts agree that the keyphrase selection process
is the single most important step in a search engine optimization campaign. However,
clients frequently ask their search engine optimization company to target very
general and competitive search engine keyphrases. While targeting such terms is
usually not worth the effort, the addition of a simple modifier can take an ultra-competitive,
general keyphrase and transform it into something useful- a phrase that attracts
a large percentage of people that are looking for exactly what you offer, and
for which high rankings are attainable. Go
Here to Read the Full Article
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