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 The Florida Boogie. You may have noticed a change in your Google rankings recently. That's the most recent Google Dance the SEO industry wags have named "Florida." My advice is to be on your best SEO behavior. This means focus on solid, relevant, keyword-light content for your site. My thinking, and this is backed by Barry Lloyd in this article, is that Google's moving away from PageRank as a means of ranking sites. Since Google values the concept of organic ranking they're cutting old, exploitable aspects of their algorithm.  I'll
keep you posted, and would love to hear your
theories.ps: here's a comprehensive Danny Sullivan article called "Google Dance Syndrome Strikes Again." Mommy what's a subpoena? I thought I'd share this recent article on talking to your children about downloading music on the internet. According to this article the first step is "Figure Out What Your Kids Are Doing Online." Sounds like a great place to start. More Good News. Wow! The day-after-thanksgiving online sales were up 31% this year to US$200 million according to comScore. This article reports that the best is yet to come and online sales may top $12 billion for the first time ever. Who's poised for the highest sales? Luxury e-tailers, electronics sellers, and toy sites. Is it too late to start drop shipping PS2s? The Google Conspiracy. As the Google search monopoly increases, so do the conspiracy theories. Google-Watch.org wants to educate you about Google's potentially harmful effects on business, privacy, and the spread of information online. Extreme or not, it's refreshing to hear someone writing about Google in a more critical tone. You Can't Copyright Look And Feel. Since source code is right there for you to copy and paste into DreamWeaver, are you ever tempted to lift site structure from well designed sites (call it a template) and make changes to the color and content? Has someone spiked my coffee? You make the call. Questions? Comments? Send them in! Have a good one! Garrett + WebProNews Team |
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Create Content That Drives Action  By
Christine PerfettiUIE: In your book, "Content Critical" you describe the web as a medium for publishing content and recommend that designers view their site as a publication. Is the web-publishing model a change in mindset for most designers?  Gerry McGovern: My focus is business websites with commercial or strategic objectives. For these types of websites, a publishing approach works very well. Publishing is about getting the right content to the right person at the right time at the right cost. It's about selecting the best content and editing it really well, so that it makes compelling reading. Some designers take a volume approach to content. "Let's get clever software and organize as much content as possible," this thinking goes. Some take a strong graphical design approach, emphasizing the visual. My approach doesn't ignore the software or the visuals, but focuses fundamentally on the words on the page. That's because, it is words that drive actions on a web page.  Click
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