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 When Keys Don't Cut It. You may need more than keys to keep your office or brick and mortar store safe from thieves. Identity management is a new and growing field that concentrates on combining cards, cameras, and software. Tony Montana would have been all over this. Lovemarks. Woah, tiger. "Lovemark" is a term used to describe beloved brands. From the site: "Mysterious, sensual, intimate, inspirational, transformational.. they're brands you can’t imagine living without." This slick site lays it out for you and may just transform your ideas about branding. Did You Ever Do It? I used to, but now I'm afraid of getting caught. And since I'm on dialup at home the only place I ever downloaded music was at work. I used to not even think about it until a year ago when our IT manager said we had to delete any files that were not actually company property. I hadn't thought much about intellectual property until then - downloading music just seemed like tuning in to a radio station. I'm legal now, but curious: do you still download music? Did you ever download music? And here's the big question: what is it about the Internet that made stealing seem ok? Feeling Abandoned? A reader recently wrote in to ask about form abandonment. Does anyone out there track the number of hits to a form page versus the number of completed form submissions? What's your going rate? SEM Arbitrage. I don't really know what "arbitrage" means but it has something to do with buying low and selling high. This article investigates the SEM market and analyzes how money is made buying and selling search engine clicks. You Make The Call. I think the StepForth blog on the world of search engines is a good example of a business blog. What I want to know is this: do you see the clear connection between this blog and your wallet? Sure, they have some targeted information that the search engines can find, and they MAY attract a regular audience who MAY eventually become customers. If you're a CEO though, and you're spending an hour a day on a blog (considering your hourly rate) is it really worth it when you could be doing something you know will pay? You make the call. Questions? Comments? Send them in! Have a good one! Garrett + WebProNews Team |
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Nick UsborneBabyCenter.com is one of my favorite sites. With a big red arrow in the center of the page, accompanied by "Start Here!" this site stands out simply because it devotes the central area of its home page to addressing the needs of first-time visitors. Instead of using that space to publish its own news or promote some high-margin product, BabyCenter.com uses it to draw new visitors into the site. Instead of saying, "Listen to us," the site is saying, "Tell us about yourself." Dell uses a similar strategy. The site uses part of the home page to ask you to identify what type of buyer you are (consumer, small business, large business, government, etc.). When new visitors select an option from the list, they are taken to a page that is likely to be relevant to their needs. Click Here to Read the Full Article
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