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 Money Stampede. Jupiter Research forecast recently that holiday retail sales will be $17 billion this year. According to their report, last-minute shopping is big. Do you retailers out there offer your customers the ability to ship things overnight? If not you'll be missing out on some serious cash. Size Matters? In regards to looking big vs. being honest about the size of your company, I got an email from a software development team of two. They said, "the problem is that larger software houses and web design studios suggest that the client is never going to get the same level service from a smaller company." He didn't tell me exactly how large firms undermine smaller firms, but I thought I'd share a link to Fog Creek, a software company whose owner has a blog. Being overt about the size of your company can be an advantage, especially if you have the time for a blog, or some pictures of you at work in the office. The guys who wrote me also said that "we pride ourselves on the level of our personal service." I think good customer service must be one of your main selling points if you're a small company, and a site with a human/personal side can emphasize this. Paris Hilton. Proof that guerilla marketing can go too far. Enough said. En français. I've had the pleasure of writing back and forth with some of my French-speaking readers lately with the help of babelfish, about.com's French section, and two years of French in college (just enough to get me in trouble). Still, it would be nice if there were a site that was specifically for ebusiness translations, with words like SEO, email, and web development. And all those verb conjugations. WhoIs? You seasoned webpros out there will know to search the whois database before planning your next website, just to make sure no one else already owns the domain you want to use. Be sure to buy your domain at the beginning of your next project too. It's no fun getting sniped on a domain name. SOHO Boom. Many of you gentle readers run your businesses from home. Make sure you're targeting other businesses like you! Your sector's spending over 100 billion US a year. Read this article to learn more about selling to your fellow business owners. Questions? Comments? Send them in! Have a good one! Garrett + WebProNews Team |
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 By Ross
DunnJust how important is content to the search engines? We all know that well written content is paramount to maintaining repeat traffic to a web site but just what qualities pique the ‘interest' of the major search engines? This can be a convoluted topic where the unique characteristics of each search engine are considered to create highly appealing content. In most cases, however, the general concepts are all that you will need to know to attain a positive search engine placement, especially when you are focusing on less competitive goals. After all, accuracy is not always required when your target is as big as a barn and you are only a few feet away. For maximum effectiveness, content should be: Click Here to Read the Full Article
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I am relatively new in dealing with SE/e-promotion. I [would] like to get an idea
of what's the best way to go when it comes to market my site. I've heard many
strategies by many people.
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