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Every Little Bit Counts. If you buy books on Amazon, chances are good you
read the reviews that others leave. If you're a search engine marketer and enjoyed
a book on SEM, get on over there and leave your intelligent comments. And don't
forget your email address and url. I've seen it done on books for supply chain
management and, yes, search engine optimization. All you independents out there should give it a try. Naming Conventions. In the last issue I asked everyone for some ideas for this blog's name. I received several excellent suggestions. My favorite was Blog Jam (thanks to Bill Clearlake). Some other notable suggestions were: BlogAttack (www.cijayecreative.com), Blognosticator (www.a1scrubs.com), and BlogED (www.SSWM.com). Now, do you think "Blog Blah Blah" was a critique or a suggestion? I prefer to think of it as suggestion.
Looking Big vs. Being Honest. If you're a one or two person webdesign or consulting operation, is it better to have a site that makes you look bigger or just to be honest about your company's size? This is a conversation I've been having with a WebProNews reader. I said it's better to be honest. This way you can put a little bit more of your personality into the site like marketing consultant Amy Hooker did. Blog.gov. A recent eCommerceTimes article reports on the use of blogs by US presidential candidates. Some of them allow response (isn't that more of a forum?) and some candidates are actually writing some there everyday. Blogs are the marketing concept du jour, but do they really deliver value? If you've got a steady flow of traffic to your site they may help you convert, and hey, if they can double as an editor's note, why not? Feedback. What do you think of the blog so far? Tell me! Do you have any clever promotion tactics? Send them in! See you soon, Garrett + the WebProNews Team |
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A Business Guide To Patents: Protect Your Tech!
 By
Zach ChouteauAfter an economic boom rivaling the Gold Rush in the mid-to-late 1990s, a severe downturn has left many technology companies who overspent and expanded too fast during the boom clambering for survival. As a result, such companies have fallen back on the very thing that embodies their ingenuity - and made them successful to begin with - the patents that protect their innovative technologies. While some companies profit from lice nsing patents, others make money by pursuing judgments against those who infringe on these patents. And just who are these smaller tech companies targeting? The industry big boys of course. In what has become an increasingly hostile industry environment where only the strong survive, many tech giants (read: Microsoft, IBM, and eBay) are scrambling to squelch the patent litigation fires that are burning. Consider Microsoft. Eolas Techonolgies, in conjunction with the University of California, and Immersion Corp have each successfully prosecuted patent infringement claims against the tech giant. Click Here to Read the Full Article
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