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That said, the blog needs a name, and I need your help coming up with it. (The only thing I could come up with was BlogDog. Don't ask.) We'll pick a winner in the next issue. Send your suggestions to me here. eCommerce Review Project. The project. My baby. All I can tell you is that we're getting there, as I predicted, slowly. I've got 7 or so committed, intelligent, e-savvy web professionals on our review team. They're all ready to go and are waiting for me to talk one more time with our product providers. I'm aiming for an early December launch. Hats Off. Yes, we have more than one newsletter here at iEntry. If you get any of our other newsletters, there's a good chance that I chose the content for it. That's why I know that in yesterday's issue of MarketingNewz we had an AWESOME interview with RedHat's e-mail newsletter editor. I recommend it for all you publishers out there.
Tim of TAKdesign said: First I delete or forward anything I do not NEED to deal with. It is surprising how many things you really don't have to deal with if you get tough about it. Then I move things into one of many folders, some based on a timeline for action (i.e. this week) and others into category emails. I know that the emails in the timeline folders are the highest priority and I always try to deal with them first. Your newsletter almost always goes into my webdev folder to be read when I have the time. This keeps my inbox fairly clean (less than 20-30 emails), which allows me to actually see what is coming at me on a daily basis. I have reclaimed my life from email! Thanks Tim! Ingenuity. I stumbled upon a site (search term: creative blog names) with pictures and drawings of inventions made by prisoners. Rubber bands, metal clips from file folders, a toothbrush: all these materials combine to make a device that heats water when you stick it into an outlet. Not exactly GE, but it works. What do you think of the new ednote style? Let me know! See you soon, Garrett |
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Dissecting Search Engine Result Pages  By
Shari ThurowReader question: I have never paid for a listing in any search engine and want to know why my site appears in both LookSmart and Mamma. I have also never submitted to AOL and MSN but notice it is also included? My question is how come? Answer: The answer to this reader question is two-fold. First is the issue of the type of search engine. Most search engine results pages (SERPs) present information from a variety of search engine resources, usually a human-based search engine, a crawler-based search engine, and a pay-per-click search engine. The next issue is how crawler-based search engines, such as Google, work. If a site is naturally search-engine friendly, then a crawler-based search engine will find your Web pages naturally.
As I stated previously, the results from a search engine results page come from a variety of resources. You can read details about the anatomy of a search engine results page (SERP) from one of my previous articles entitled Understanding Search Engine Results Pages. The reader specifically mentions LookSmart, AOL Search, MSN Search, and Mamma.com. I will go over the SERP for each of these. First, let's look at LookSmart. I performed a search for "classified travel specials" (without the quotes) because that is the service that the reader offers on his Web site. At the top of the page is the label that states: Results for "classified travel specials" from our Sponsors That listings underneath these search results are advertisements. Any time you see the word "sponsor" or "sponsorships," think advertising. Someone had to pay for that listing. Currently, sponsored results come from LookSmart customers who are willing to pay for the advertising space. Currently, only four listings at a time appear in this area. The next section of the LookSmart SERP has a label that states: Results for "classified travel specials" from the Directory The Web pages listed underneath this heading are results that come from the LookSmart directory. In order to get in the directory, a Web site owner must select a category, write a title and a description (not the same as the HTML title tag and meta-tag description), pay the submission fee, and wait for a LookSmart editor to evaluate the site and add it to the directory. The next section of the LookSmart SERP has a label that states: Results for "classified travel specials" from the Web The Web pages listed underneath this heading are results that come from the crawler-based search engine, WiseNut. The reader's site is not appearing in the ads or the directory results. The site is appearing because the crawler-based search engine, WiseNut, was able to find the site due to other sites linking to his site. So think: ... Click Here to Read the Full Article About the Author: Shari Thurow is Marketing Director at Grantastic Designs, Inc., a full-service search engine marketing, web and graphic design firm. This article is excerpted from her book, Search Engine Visibility (http://www.searchenginesbook.com) published in January 2003 by New Riders Publishing Co. Shari can be reached at shari@grantasticdesigns.com. 
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