 Dear
Readers,
Do you think WebProNews is getting a little, um, hefty? I've been having concerns
that the amount of content I publish might be slowing you down.
On the other hand, by publishing lots of articles and feedback in every issue,
I'm more likely to please more of you (400,000 people is a pretty wide audience).
To alleviate these concerns I'm conducting the following experiment and survey:
The Experiment: I trimmed content in this issue to show you what a more stream-lined
WebProNews looks like.
The Survey: Send me your opinions about a shapelier WebProNews.
Do you prefer "less is more?" Or would you rather have a WebPro that's
more like the Sunday paper?
Tell
me what you want!
In addition to your preferences on WebProNews length, tell me your preferences
on subject matter and sections (Peer Review, Meet the Readers, Ask the SEO expert,
For the Enterprise, Techie's Corner, etc...). No matter the amount of content,
I want to make sure it's absolutely relevant to you and your online business.
Once you've sent me your WebPro thoughts, turn your critical eye to our current
site for review, NaturesFlavors. I'll be accepting reviews through the 31st of
this month (this Friday).
I
look forward to hearing from you.
Best Wishes,
Garrett
 Monitoring
Your Search Engine Positions
By Scott Buresh
1. Treat your rankings as a portfolio.
Search engine management is an inexact science. Typically, the first several
months of a campaign (especially if the site is monitored and adjusted for maximum
effect) will show a steady upward trend. At some point, the increases begin to
level off and the campaign reaches the "monitoring and protection" phase.
In this phase, as with a stock portfolio, it is important not to worry about the
short-term ups and downs, as they are inevitable.
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2. Monitor on a monthly basis.
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It is much more desirable to proactively discover a large
monthly ranking loss as it occurs rather than accidentally discovering it sometime
later as a result of lost sales. By taking the time each month to monitor your
positions and react to unexpected losses you are protecting your initial investment
(whether it was time, money, or both).
3. Monitor the engines that are currently popular.
The top ten search engines can change on a monthly basis. A search engine campaign
that was launched just a few years ago may have targeted engines such as Excite,
DirectHit, or iWon (which have slipped out of fashion) while ignoring Google and
AskJeeves (which have seen dramatic increases in popularity).
4. Look for big losses on any particular engine.
A large downward shift in all of your positions on any one engine bears some
very close scrutiny. In some cases, a search engine "spider" (the programs
that search engines use to index web pages) may encounter problems at your site.
These could include recent changes to the code that confused the spider (such
as the addition of a large block of javascript), a subtle but disastrous change
in the navigational structure, or an attempted spider visit while your site was
temporarily down.
5. Look for big losses across a variety of engines for a particular keyphrase.
It is also important to make certain that you haven't lost your positions on
a variety of engines for any particular keyphrase (or set of keyphrases). Such
a loss can indicate that a page of your site has suddenly become inaccessible
to most search engine spiders.
Read the complete
article here
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Software
Downloads |
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Two Alternatives to a Full-Scale
Re-do
These five questions will help you decide whether
your print content is worth the effort repurposing requires:
1. Will my site visitors want this content ?
2. Is online text the best format for this content?
3. Does the content support the mission of the site?
4. Will the content integrate into the existing site structure?
5. Does this content have a long enough shelf life to make repurposing worthwhile?
Click here to
read more |
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Name: Frank Cugini
Name of your
company: Synergy Soup Interactive and Talkinsites.com
Why
do you read WebProNews?
To quickly gain insight on various topics. The writing is interesting and
informative. I sometimes use the examples/stories during sales calls to
communicate why we do or don't do certain things.
What is your
website's competitive edge?
"Talkinsites.com!" We've given our web site a "voice"
literally and The New
York Times named it one of 2002's top 25 ad innovations.
URL: http://www.talkinsites.com
Introduce
Yourself |
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For information about advertising within an iEntry email
newsletter or via a targeted direct emailing contact Susan Coppersmith at susan@ientry.com.
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