 Dear
Readers,
I'm thrilled to present the Top 10 peer reviews of InexpensiveScrubs. These
represent the finest constructive thought of the WebPro community, and are worth
reading for tips and ideas you can apply to your site.
After you read the reviews, I'm sure you'll be in the mood to review someone's
site. Today's site for review is MyLingerie.net, and they need help with layout
and usability. Consider this a call to all you practical-minded web developers
out there: can they boost sales by rearranging their site? Send
your
reviews here.
I'm always accepting requests
for review, but be sure to say WHY you want your site reviewed. I'm far more
inclined to work with people who send detailed, well written, carefully considered
information rather than a URL and a name. The peer review process takes awhile,
so I like to know I'm working with a professional.
I get excited about the peer reviews, but don't let that distract you from
Paul Bruemmer's article on the changes at Yahoo! It's been about 2 months since
they started factoring Google results into Yahoo! results, and Paul's ready to
explain what this means for you.
And don't miss Peter Schaible's article on charging for a subscription to your
website. It could be a profitable addition to your income streams.
I hope you find this issue useful, and if you have any questions, fire
away.
Best Wishes,
Garrett
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Software
Downloads |
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 Yahoo!'s
Web Ignites the Robot Industry
By Paul J. Bruemmer
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Database
Programming with Java + JDBC
Interacting with a database is a routine job
in the application world. Quite often you need to store information in the database,
fetch it to generate some form of report and update or delete it as required.
Read the Article
Here
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Everyone is trying to second-guess what's going on at Yahoo!.
Some experts are saying webmasters will stop paying $299 yearly for the Yahoo!
Business Express listing because they've seen their rankings tank since Yahoo!
started serving Google crawler-based results. Others say it's more important than
ever to pay for the Yahoo! listing in order to boost link popularity, an important
algorithm ranking factor.
What Changed at Yahoo!?
Yahoo! used to rank sites based on its human-powered directory database with
an algorithm of its own, but filled in with Google crawler-based results when
it lacked data on search terms in its own database. This meant that a Yahoo! listing
with excellent title and description produced high rankings on Yahoo!.
With the recent change, Yahoo! is now using Google crawler-based results (and
algorithm) in its default Web results, substituting Yahoo! directory listings
wherever possible. But basically what you get is Google results. Thus, Yahoo!
rankings can change substantially for better or for worse...
Click
here to read more
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Top
10 Peer Reviews of InexpensiveScrubs.com |
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| Here's the bottom
line: You make your customers take all the risks when they buy from you. Remember,
customers are always looking for the least amount of risk, especially when buying
on the Internet.
Bill Drinkwater
www.BuildEbizTrust.com
Readthe
Complete Review |
Turn your customers
into resellers. Offer them a free pair of scrubs for every 4 sets of scrubs bought
by referrals or 5% of each referrals sales.
Richard
Jay Silverman
Read
the Complete Review |
| On the bottom
of each page you include contact information, which is great, but put your company
name on there, too. Why? Because it contains the word "Scrubs." Never
miss out on a legitimate opportunity to include a keyword.
Sue Bolander
www.webworks7.com
Read
the Complete Review |
The title is just
a listing of keywords, rather than a captivating title. Try reading it out loud.
Searchers are such "scanners," and if a title is difficult to read,
they may skip to the next site.
Robin Nobles
www.academywebspecialists.com
Readthe
Complete Review |
| When clicking
on 'check availability,' you have a full window open with a list of all products.
I would have it open to a smaller window with information for only that particular
item.
Colin
www.fxstudios.ca
Read
the Complete Review |
Do not use a mixture
of fonts, font sizes and colors in your texts and headers.
Johan Oun
www.topsitepromote.com
Read
the Complete Review |
| In the searches
I did (i.e.: medical scrubs, Nurse scrubs) AllHeart.com, SmartScrubs.com &
uniform.ca came in the top 1/2/3 positions (not incl Sponsor Links) every time.
What are their keywords? How do they compare to yours?
Pablo Solis
www.solisdesignsinc.com
Read
the Complete Review |
If this is a B2B
site, they should have some method for ordering via a purchase order - I can't
imagine any hospitals ordering supplies on a credit card.
Renee
www.easthampton.com
Read
the Complete Review |
| Reduce the amount
of text and move the price info higher on the page. I mean - if price point is
your attention-getter, make sure it gets noticed!
David Ellis
www.ozeyarn.com
Read
the Complete Review |
The owner mentions
the high pay-per-click cost of advertising on Overture. I suggest she try the
other, 400-pound gorilla of PPC -- FindWhat.com.
Regina Kahney
www.marketorial.com
Read
the Complete Review |
 Review
This Site
Dear WebPro Readers,
The problem we'd like addressed is product layout.
Lingerie comes in single pieces but we like to sell in sets. Tops and bottoms
are quite often different sizes.
How do we layout our product to be
- not confusing
- allow single item purchase
- promote matching item purchases
- promote cross selling
Is there information missing that would stop people from making a buying decision?
regards,
Lucas
mylingerie.net
 Why
this is the perfect time to start charging for website subscriptions
by Peter A. Schaible
If you're a writer, researcher, subject matter expert, enthusiastic hobbyist,
or an authority on almost any topic, there has never been a better time to start
your own subscription website or online newsletter.
And if you're already publishing a hobby website, now is the ideal time to
convert at least a portion of the content to fee-paid access.
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FREE
Trial! Email
promotions. - Create, manage and send your own powerful, personalized marketing
message to your customers. |
Smart website owners are now realizing just how valuable their hard-earned
knowledge is to others. Much of the information that used to be available for
free to anyone and everyone on the World Wide Web is moving behind closed doors,
accessible only to paying subscribers.
Savvy writers and publishers are not giving it away anymore. They're setting
up profit-driven, members-only websites and building online communities of subscribers
who value their knowledge. Perhaps surprisingly, resistance to paying for content
is gradually melting away.
Read
the Full Article Here
Name: Tammy Schoppet
Name of your company: Rental Decorating Digest
What's your web site's competitive edge?
We help the renter community create a higher quality living environment while
staying within their of rental guidelines...and budget!
Why do you read WebProNews?
To keep current on "techie" issues that can make or break an online
business.
site:http://www.rentaldecorating.com
Introduce
Yourself
For information about advertising within an iEntry email newsletter or
via a targeted direct emailing contact Susan Coppersmith at susan@ientry.com.
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