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Google launched Froogle last week, and shopping on the Internet will never be the same.

If you haven't dropped by, visit Froogle now and get acquainted. If you sell products from your website then take special notice - Froogle wants to index your online catalog. You may be listed already, if you're in the US (American vendors are the beta testers), and you sell and ship products directly from your website.

If you're interested in getting your products listed, and participating in the live data feed to Froogle, then read today's top story, "All About Froogle." If you're not interested, then you're one of my readers who sells services, and you should read "How to Grow Your E-Mail List" for some great list building tips.

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I'd like to open the floor to any comments or questions about Froogle. What do you think? What do you want to know more about? I'll do my best to find answers to your questions. Keep reading WebPro for the latest Froogle (and Google) news.

I look forward to hearing from you, and, as always, drop me a line if there's anything I can help you with.

Garrett

All About Froogle

For consumers, Froogle shortens the distance between the keyboard and the product they're searching for. Visit Froogle and type "dog collar." Froogle presents a list of dog collar photographs, brief descriptions, prices, and links to each site that sells dog collars.

Creating a Personal Search Engine Search facilities have become an expected part of every web site. But this is not always possible. For example, if yours is a personal web site that is not always connected to the Internet, or you are in charge of an Intranet with confidential information, you may not or cannot make use of the site indexing capabilities of commercial search engines like Beseen or Altavista. That is exactly why we tried to implement a simple text search facility with the tools that we already have, an ASP capable web server and the VBScript objects. Cick here to read more

Now, who's that at number one for dog collars?
Let the Froogle optimization begin.

Who's Currently Eligible for Froogle?

Froogle, now in its beta (rough draft) version, is only available for US, English-Language online stores taking US dollars. They say they want Froogle running smoothly before they roll out to the rest of the world.

That's just a temporary exclusion, but there are some sites that will never be considered for Froogle inclusion.

These exclusions include sites that sell services (though this would be a logical extension of Froogle), sites that market affiliate programs, and sites that promote for offline businesses.

It is my understanding that to be included in the Froogle data base you must sell products from your website and ship them yourself.

FREE Trial! Email promotions. - Create, manage and send your own powerful, personalized marketing message to your customers.

How To Get Listed in Froogle:

If your site is eligible for inclusion, and you're already listed with Google, then you're already in the Froogle index.

If you're not listed, or if you have an extensive catalog of products that you'd like to update regularly, then you'll need to establish a Froogle data feed.

How To Establish a Froogle Data Feed...
read more here

How to Grow Your E-Mail List
By Jeremy Bachmann

Most financial institutions have profitable client relationships they’ve built over the years. They know how many products their customers own and keep customer contact records.

E-commerce strengthens this customer relationship further. It allows you to assess customer interests real-time. It frees up your time for face-to-face relationship-building with your best customers, while not neglecting the rest of your customers.

FREE download! Where does your site rank? - Over 90% of the search engine traffic to most web sites comes from 8 to 10 major search engines.

When we arrived at one regional bank, they had over 200,000 retail banking customers. Yet, they had 300 email addresses. And their strategy was “relationship banking.”

In four months, we grew the in-house list from 300 to 8,000 customers. How?

1. By getting the buy-in from the people who handle the customers

Most failed e-commerce projects originate at headquarters, where, after meetings with a handful of people, an announcement—through a memo or email—comes to the rest of the company about the “new” project. Customer Service was very reluctant to ask customers for their email address. Did we pay them to acquire addresses? No. We thought about it, but decided that treating online differently from other channels accorded it a status it didn’t deserve. They had no problem confirming an address or phone number, but drew the line on an email account. Once service reps understood that e-commerce could free them up from the mundane calls that make up 80 percent of what they do all day, and allow them to focus on higher value activity—such as following up on sales leads that could potentially earn them more money—they thought nothing of it.

2. By not asking for more information than we really intended to use...
Click here to read more

How to Start a CRM Initiative Without Up-Front Money Although most people agree that CRM is an important enhancement to their current strategy, many executives are experiencing sticker shock as they look at CRM projects that costs millions of dollars, especially during such an austere time of belt tightening. But don’t get discouraged. Even if the funds are not available right now, it is possible to start the CRM process by performing critical primary steps without a heavy initial investment. Indeed, companies that jump-start their CRM enablement today can help to ensure that they are not left behind tomorrow. Click here to read more

 

Name: Remi Engels, Ph.D. Name of your company: Learn-It-On-Line! What's your web site's competitive edge? We provide a FREE and complete education on how to start and grow your own on-line business. Why do you read WebProNews? One of the things we teach is how to deal with the search engines. Your e-zine is one of our best resources to learn from. URL: http://www.learn-it-on-line.com Introduce Yourself

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