Dear Readers,
The reviews are in folks, and they're going to blow your mind. Maybe not, but
they will definitely give you some new ideas to try on your own website.
After you read the reviews, I'm sure you'll be in the mood to review a site.
Today's site for review is MyLingerie.net, and they need help with layout and
usability. Consider this a call to all you practical-minded web developers out
there: can they boost sales by rearranging their site? Send
your reviews here.
I'm always accepting requests
for review, but be sure to explain WHY you want your site reviewed. I'm far
more inclined to work with people who send detailed, well written, carefully considered
information rather than a URL and a name.
So what's going on in the WebPro world besides peer reviews? I'm glad you asked.
Today's issue delivers a double-barreled blast of Dan Thies. Not only does he
answer four of your burning SEO questions, but he suggests five great ways to
prepare your site for 2003. Thank you, Dan.
If you have any SEO questions for Dan Thies, send
them here.
I hope you find this issue useful, and if you have any questions, ask.
Best Wishes,
Garrett
 5
Ways To Prepare Your Website For 2003
By Dan Thies
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Database
Programming with Java + JDBC
Interacting with a database is a routine job
in the application world. Quite often you need to store information in the database,
fetch it to generate some form of report and update or delete it as required.
Read the Article
Here
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Most online businesses experience seasonal highs and lows. Retailers experience
a boom during the holidays, and a big drop in late December. For the rest of us,
holiday spending often leaves us "out in the cold" for a month or two.
We can't control the coming and going of the seasons, but we can control how
we react to seasonal lows. After 15 years in a very seasonal industry, I've learned
that how we handle the holiday (or post-holiday) slowdown can determine the future
of our business.
I once knew a man we'll call Bob, who had taken over the management of a small
print shop in early fall. Heading into the holidays, business slows down in that
industry. His employer (a large chain) wanted him to cut back on staffing, but
Bob had a better idea.
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Where
is your web site
positioned on the major search engines?
Free Trial! Effortlessly SUBMIT and RANK your web site in one click to 386
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Instead of reducing his work schedule, Bob had everyone on his team work a
full 40 hours a week through the first weeks of December. The pressure mounted
to cut staffing, but Bob even paid overtime to some workers so that everyone could
take paid vacation as needed.
Read
the Full Article Here
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Software
Downloads |
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Top
10 Peer Reviews of InexpensiveScrubs.com |
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| Here's the bottom
line: You make your customers take all the risks when they buy from you. Remember,
customers are always looking for the least amount of risk, especially when buying
on the Internet.
Bill Drinkwater
www.BuildEbizTrust.com
Read
the Complete Review |
Turn your customers
into resellers. Offer them a free pair of scrubs for every 4 sets of scrubs bought
by referrals or 5% of each referrals sales.
Richard
Jay Silverman
Read
the Complete Review |
| On the bottom
of each page you include contact information, which is great, but put your company
name on there, too. Why? Because it contains the word "Scrubs." Never
miss out on a legitimate opportunity to include a keyword.
Sue Bolander
www.webworks7.com
Read
the Complete Review |
The title is just
a listing of keywords, rather than a captivating title. Try reading it out loud.
Searchers are such "scanners," and if a title is difficult to read,
they may skip to the next site.
Robin Nobles
www.academywebspecialists.com
Read
the Complete Review |
| When clicking
on 'check availability,' you have a full window open with a list of all products.
I would have it open to a smaller window with information for only that particular
item.
Colin
www.fxstudios.ca
Read
the Complete Review |
Do not use a mixture
of fonts, font sizes and colors in your texts and headers.
Johan Oun
www.topsitepromote.com
Read
the Complete Review |
| In the searches
I did (i.e.: medical scrubs, Nurse scrubs) AllHeart.com, SmartScrubs.com &
uniform.ca came in the top 1/2/3 positions (not incl Sponsor Links) every time.
What are their keywords? How do they compare to yours?
Pablo Solis
www.solisdesignsinc.com
Read
the Complete Review |
If this is a B2B
site, they should have some method for ordering via a purchase order - I can't
imagine any hospitals ordering supplies on a credit card.
Renee
www.easthampton.com
Read
the Complete Review |
| Reduce the amount
of text and move the price info higher on the page. I mean - if price point is
your attention-getter, make sure it gets noticed!
David Ellis
www.ozeyarn.com
Read
the Complete Review |
The owner mentions
the high pay-per-click cost of advertising on Overture. I suggest she try the
other, 400-pound gorilla of PPC -- FindWhat.com.
Regina Kahney
www.marketorial.com
Read
the Complete Review |
 Review
This Site
Dear WebPro Readers,
The problem we'd like addressed is product layout.
Lingerie comes in single pieces but we like to sell in sets. Tops and bottoms
are quite often different sizes.
How do we layout our product to be
- not confusing
- allow single item purchase
- promote matching item purchases
- promote cross selling
Is there information missing that would stop people from making a buying decision?
regards,
Lucas
mylingerie.net
Ask
Dan
Dear Dan,
The cost for submitting the first URL to the Inktomi database for one year
is $39 and the cost for a second is $25. Once a URL is submitted to the Inktomi
database for the first year is there any need to submit the URL for subsequent
years? Could you review the pros and cons of submitting for the second year versus
not submitting?
Thank you.
Harold Nash
Read
Dan's Answer
Dear Dan,
Does position weaver still work on all search engines?
-Ged
Read
Dan's Answer
Dear Dan,
We recently achieved #4 on Google tool bar, does it help to bring the site up
in key word search?
Webmaster,
Read
Dan's Answer
Dear Dan,
How often should you submit your web site to the search engines? If you do submit
on some sort of cycle do you think this actually does any good? If it does any
good is it limited to certain search engines?
Regards,
Jordan Glogau
Read
Dan's Answer
 The
Charlene Files
Charlene's like family here at WebPro, as all you WebPro old-timers can attest
to. Here are two of her latest articles, along with a couple of WebPro favorites.
Enjoy!
Making the Most of
Your Connections! -new
How to Write the Right
Business Plan! -new
The Value Of A Good Sales Letter
The Greatest Challenges
the Consultant Faces
Garrett,
I want to take a moment and say thank you. I just read an article in WebProNews
on search engines. I'm creating a links page to vendors and other informational
sites from mine. Now that I have read the article I know I need more than "Just
Links" on the page or it may be considered "SP*M".
Once again thank you for all of your information.
Curtis Freyermuth
JC's Online Toolshed
Rant or
Rave
For information about advertising within an iEntry email newsletter
or via a targeted direct emailing contact Susan Coppersmith at susan@ientry.com.
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