Dear Readers,
In today's issue, Robin Nobles answers some of your recent SEO questions. If
you have an SEO question, you can send
it here. I will see about getting you some answers.
You'll notice to your right a list of this issue's contents. Click a link and
you'll be instantly whisked down through the newsletter to the section of your
choice. Ahhh, the magic of anchor tags.
You'll notice we have another site for review. Our deadline for reviews on
InexpensiveScrubs is Wednesday the 4th. Again, I'll publish blurbs from the best
reviews here in the newsletter, and publish everyone's review in PeerReviewPro,
once it's fully operational.
Also, I'd like to introduce you to a new WebPro section: Meet a Reader. It's
at the bottom of this page, but you can get there in a flash by clicking on the
link to your right. Read about this week's featured reader and then introduce
yourself. For more details, check out the section below.
Thanks for reading, and I look forward to hearing from you.
Garrett
 Ask
Robin Nobles
By Robin Nobles
Dear Robin,
After reading the latest
WebProNews article about Search-Engines dropping sites, I felt I had to ask
a few more questions.
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FRAMES - My web-site uses frames as it is quicker to load pages with the header
and TOC (Table of Contents) static on screen rather than load them up again every
time somebody clicks a link to another page. Is this a problem with search engine
optimisation and does it lead to SE's ranking you lower in the listings?
Read Robin's
Answer
Dear Robin,
I have the questions:
a. Free hosting have a lot of publicity. If I include a site in a free hosting,
the SE will penalize? Free hosting are indexed?
b. How the SE compare two pages, to see if are equals? How is the compare algorithm,
for example like checksum or similar? If is checksum, if you include few words
in one page and not in the other, the checksum will be different.
Read Robin's
Answer
Dear Robin,
My company is currently working on the redesign of a few websites. My boss
wants me to turn the navigation menu into a collapsible tree structure. Though
I would be using text for the links and not images, my concern is that the tree
will exist within a JavaScript in the HEAD tag. Are search engines going to see
these links and be able to follow them?
Read Robin's
Answer
Robin Nobles teaches online courses in search engine marketing through the
Academy of Web Specialists,
and live, hands-on workshops in search engine marketing through Search
Engine Workshops .
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Software
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 Holiday
Action Keeps Shopping Season Sweet
By Beka Ruse
Usually, U.S. retailers earn 20-80% of their entire yearly gross during the
holiday season. But this year, things are different. The sluggish US economy has
prompted Deloitte Research's Carl Steidtmann to fear "the worst Christmas
ever" in the retail sector.
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Create
Effective Passwords
This article looks at password usage: why it's
a problem and what you can do about it. It introduces a simple system for creating
secure and easy-to-remember passwords.
Click here. |
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Short of going door to door in a Santa suit, how can businesses increase profits
and prevent a blue Christmas? Despite economic gloom, industry leaders have found
that an e-mail follow up strategy can increase sales by a cheery 35%! To weather
the ailing economy, use a follow up autoresponder during your holiday campaigns.
What Does It Do?
Follow up autoresponders follow up with your leads for you. You create a series
of messages, and decide when they should be sent, (daily, weekly, etc.). Your
autoresponder will send the messages to each new lead automatically. With no further
intervention from you, your leads will remember you throughout the winter chill.
And this regular reminding will mean more sales during the all-important holiday
shopping season.
Give yourself the gift of a higher conversion rate! Follow up automatically
using these simple steps...
Read Beka's Simple Steps
Here
 Review
This Site
I sell nurse uniforms and scrubs on my site: www.inexpensivescrubs.com.
Keywords used are: scrubs, nurse uniform, nursing uniform, medical uniform, medical
scrubs, nurse scrubs, nursing scrubs, hospital scrubs, hospital uniforms, cheap
scrubs, etc.
This week we had 1272 unique user visits according to my stat's server software.
Total usage hits for the week are 14,301. Exit point pages are: index.htm, jackets.htm,
scrub-pants.htm, v-neck-tops.htm, v-neck-sets.htm, tunic-tops.htm, etc.
In April we started using Overture at a CPC higher than we should have for
some key words. We increased our hits but were not making any money due to the
high cost of advertising on Overture.
We paid for express inclusion to Yahoo in April and things got better as we
rose in the listing ranks. This was beginning to get better and better until September
of this year, when Yahoo switched to using Google and everything that took 9 months
to build went out the window overnight.
I went from a page (1) number 18 listing with Yahoo to a page 10 listing under
Google. My orders just about stopped overnight. I went from 4-5 orders a day to
1 every other day.
I have tried to sell on E-Bay just to get the name out with limited success.
Hope to hear from you and your readers with suggestions. Thank you very much.
Carol
Inexpensive Scrubs
Send
in Your Review
Name: Gene Tewksbury
Name of your company: Blue Gel Media
What's your web site's competitive edge?
Savvy design skills and low rates. Flash work in particular is where we shine.
Why do you read WebProNews?
I've learned a great deal about the nitty-gritty aspects of web design. WPN has
given me new insight into optimizing for the search engines.
URL: www.bluegelmedia.com
Introduce
Yourself
For information about advertising within an iEntry email
newsletter or via a targeted direct emailing contact Susan Coppersmith at susan@ientry.com.
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