WebProNews - September 25th, 2001 The Daily eZine for eBusiness Executives ====================================================================== ===================================================================== Bringing Clients And Consulting Firms Together...FAST! ProSavvy reduces the time, cost and risk assoiated with finding and managing consulting and professional services. If you need a consultant ProSavvy should be your next stop. Click here: -------------------> http://webpronews.com/rd/prosavvy.html ===================================================================== ====================================================================== IN THIS ISSUE: 1.)... Editor's Note 2.)... Make Your Free eBook Shine ====================================================================== 1.) EDITOR'S NOTE Hi WebProReaders, And here we go again.... Worms, worms, worms. This year should be called the "Year of the Worm" in the Chinese calendar. We have been subject to all kinds of nasty little worms which are bent on destroying computers. Now we have another: Nimda. This particular worm is especially insidious. It works four different ways but can be cleaned off your machine and network. To read more about it: http://www.WebProNews.com/rd/0925Nimda.html Yesterday, we sent an article on creating an e-book by Judith Tramayne-Barth. Today, she will show us how to make it shine. I hope you enjoy this article Best Wishes, Pete The WebProNews Team ====================================================================== ====================================================================== Do you live in MS Outlook? Why settle for a solution that "mimics", "synchs" or "integrates" to MS Outlook when you can have the REAL thing? For true enterprise- wide eCRM, with an interface that's actually built INSIDE of Outlook, there's only one solution - Worldtrak. FREE Aberdeen Report or Product Demo: ----------------------------> http://webpronews.com/rd/worldtrak1.html ====================================================================== ====================================================================== 2.) Make Your Free eBook Shine by © Judith Tramayne-Barth Everybody and their sisters are jumping on the bandwagon to create free ebooks. Why? Because they know freebies are great sales tools and can bring loads of visitors to their site. Is this a correct assumption? Yes and no. It used to be correct but now if you go into http://www.altavista.com and do a search on "free ebook," you'll get almost 75 million results. Now that's a whole lot of competition. So what do you do? Produce a "better FREE ebook." And that's exactly what we are going to discuss - what makes a better ebook. Does it have a: ==> Good cover & snazzy title Your ebook cover and title should make people sit up and take notice immediately. The old saying, "you can't tell a book by its cover" doesn't apply on the Internet. You only have a couple of seconds to grab a reader's attention so the more professional your ebook looks, the more likely someone will download it. Especially, if its sitting on a site other than your own which offers free ebooks. Does this mean you have to spend close to $100 to produce a cover for your "free" ebook? Well you can, if you're a "marketing guru" wanting to disguise a hyped filled promotional book as a free ebook or you have money to burn. But if you just want to make a free ebook which helps people make better decisions about products or services you sell, then you are better off finding a free ecover template like the ones offered at: http://www.onlinewebcreations.com/ebooks.html or http://freeebookcovers.homestead.com/covers.html and creating your own text and graphic to put on the front with a free photo editing program like http://www.irfanview.com. With just a little time, creative effort and a snazzy title, you'll have an ebook people will download and actually read. ====================================================================== ====================================================================== Increase traffic to your site! FREE TRIAL! Are you tired of submitting your web site to search engines? Would you like to know how your site is ranked on ALL the top search engines around the world? Use TopDog to submit your site to hundreds of the top U.S. and international search engines, including YAHOO, and start watching the hits roll in! TopDog's advanced submission features and in-depth tracking reports will give you the power to get your site noticed! Awarded ZDNet Editors Pick and Tucows Head of the Herd. http://webpronews.com/rd/topdog5.html ====================================================================== ====================================================================== ==> Good content In other words, is your free ebook specific. Don't try to be all things to all people. The object here is to provide information people need to make informed decisions. They don't want hype! In fact, "no hype" will instantly put your free ebook in a class all by itself. Thus making it better. Think of your reader. S/he has already downloaded a ton of free ebooks. If, after one or two paragraphs your ebook hasn't provided any useful information, guess where it's going to go. Yup, into etherland via the delete key so make sure every one of your pages has great information with no sales "stuff" in it. ==> Good ending Here is where you shine and really make a better free ebook. Instead of doing a full pitch on why this person should immediately click over to your site and buy all your products, you merely wish the person success. Then you put a "small" resource box with a pithy two line signature line and your site's URL. Think this won't get attention? Think again. Soft sell always does better than hard sell. Besides, you are also going to let your reader know it's perfectly okay for them to forward the ebook on to their friends. And, by not blatantly advertising your products and filling your free ebook with hype, they probably will because you've produced an ebook that "shines" above the rest. ===================================================================== ProSavvy Puts You a Step Ahead of Your Competitors Click here: http://webpronews.com/rd/prosavvy.html ===================================================================== About the Author: If you don't have time to produce your own free ebooks, why not see what Judith Tramayne-Barth's "A Good Read Art & Book Club" offers at http://www.agoodread.com ===================================================================== A NEW Outlook for CRM http://webpronews.com/rd/worldtrak1.html ===================================================================== Advertise to thousands of business professionals! For ad details & prices, click... mailto:Susan@WebProNews.com ===================================================================== Get your website seen by thousands of new customers, quickly and easily http://webpronews.com/rd/topdog5.html ===================================================================== We at the Editorial Team would like to thank all our readers for reading WebProNews. We hope you find this information useful. Sincerely, Peter Thiruselvam The WebProNews Team mailto:Comments@WebProNews.com ====================================================================== Invite your friends to subscribe to WebProNews or any of the other newsletters provided by the iEntry Network: http://www.iEntry.com/ ====================================================================== --- WebProNews is an iEntry publication --- http://www.WebProNews.com ======================================================================