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Pay for position search engines, also known as pay for rank
or pay per click engines were pioneered just a few years ago
by Goto.com. In the beginning, Goto.com was disregarded by
many Internet experts confident that webmasters would not
choose to pay for a search engine position. At that time,
this assumption was valid, given that most popular search
engines accepted new sites into their listings free of charge.
Several years later and the Internet is a radically different
place. Many big player search engines are struggling to break-even
financially, their listings are populated with spam which
over time has led to many worthy websites having to accept
low rankings or even being banned for using one too many keywords
on the wrong page.
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Goto.com
The Goto.com principle is simple - you pay to be listed. To
many webmasters at first glance this seems a terrible proposition,
however after further investigation Goto.com clients discover
a flexible system that gives them far more control over their
listings than was previously achievable.
To be listed at Goto you need to create an account, you deposit
an amount of your choosing (there is usually a minimum of
$25) and create your listings. Listings consists of titles,
descriptions, a web site address, keywords and most importantly
a bid amount. The bid amount is the amount of money that will
be deducted from your account when a searcher at Goto clicks
on your listing.
The amount you bid is usually determined by the amounts other
webmasters are bidding for your keyword. So, if the number
one bid for the 'health' keyword is $0.90 then you would need
to bid $0.91 to become top. You could also bid $0.89 and therefore
be listed in second place.
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Competition For Goto
The success of Goto.com is a problem for webmasters with
a smaller advertising budget. The bid amount for the health
keyword above is just an example. In reality, popular keywords
on Goto.com can fetch as much as $3 or $4 for the top spot.
Enter the competition. Newer pay for position search engines
such as Kanoodle and FindWhat have less traffic than Goto
but at the same time the cost of achieving a top listing is
within the reach of many webmasters. The cost of being listed
within the top 5 positions can be reached by almost anyone.
Regional - A New Marketplace
New, regional pay for position search engines are emerging.
Currently the United Kingdom with its large base of online
users has the most choice with some regional engines offering
to list national and international sites. The regional search
engines are allowing international entrepreneurs access to
markets that were previously difficult to reach - giving a
new lease of life to affiliate programs, content sites and
other web services.
Getting The Most From Pay For Position Search Engines
For the business owner with a very large advertising budget,
Goto.com may be the only search engine you need to be listed
with. Results from Goto now partially power sites such as
AltaVista and an array of metasearch engines. However, if
your budget is more modest then the widely accepted solution
is to list on as many pay for position search engines as possible,
and to place low bids for as many keywords as possible. As
with all vibrant markets increased competition is providing
an increasing choice for the Internet business owner.
Client Interfaces
All of the top pay for position engines provides dedicated
web interfaces so that clients can control their listings
easily. These interfaces are available 24 hours a day, seven
days a week allowing fast updates to titles, descriptions
and bid amounts as well as allowing clients to add new sites
as necessary.
Most pay for position engines allow the creation of client
accounts before a payment is required - giving you the opportunity
to evaluate the ease of use of each particular system.
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Changing Times
In the search engine world, thousands of spammers have forced
the big search engines into implementing strict listing policies,
often at the expense of legitimate websites seeking a decent
search engine ranking. Pay for position is helping to level
the field, most spammers will not pay for a listing, as a
consequence pay for position search engines are populated
by legitimate businesses and entrepreneurs seeking to advertise
to their desired market.
With a pay for position search engine there is no longer
any need to compete with spammers and homepages for top rankings.
The new rules are:
YOU choose your title
YOU choose your description
YOU choose where you are ranked
It's a simple philosophy prevalent in the offline business
world - and one that is now available to online businesses.
More information can be found at:
http://www.goto.com
http://www.kanoodle.com
http://www.findwhat.com
http://www.uksprite.com
http://www.payperclicksearchengines.com
Simon Marcantonio of UKSprite Promote your site in
a new
marketplace with an instant listing http://www.UKSprite.com
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