|
We're always being told about the importance of making our
sites "sticky," and everyone agrees it's a great
idea. The difficult part is trying to find ways to achieve
this desirable state of affairs.
It sounds almost too simplistic to say that in order to keep
people interested, you first have to know what interests them.
There are four basic areas that interest every human being,
and these are: sex, family, wealth and humour - not necessarily
in that order.
Use your frequent
traveler miles and points and save up to 100%
on over 20 million products...
The adult sites have the sex side tied up, there are nearly
as many genealogy and parenting sites as there are sex sites,
and you don't need me to tell you that the Internet abounds
with sites that exist to help you increase your wealth. But
that still leaves us with one other area of immense interest
- humour.
Every site benefits from a little humour, and in this day
and age, it doesn't pay to take yourself too seriously, so
think of how you can incorporate some fun into your site.
Many sites will send you a joke-of-the-day and will give you
permission to post this on your site if you include a link
to them.
The drawback is that you have to constantly update your site.
One way around this is to sign up for a service that automatically
updates the material (similar to the news services). However,
visitors may be so taken with the idea, that they'll click
off your page to sign up for the service themselves and never
return.
The solution?
Provide your own material. We all seem to receive countless
pieces of humour with our email, so why not set up a page
where you showcase your favourites? Choose material that suits
your site's subject matter, acknowledge the sources and away
you go.
Write101 is a site that focuses on writing, so it's natural
that any humour on the site will relate to writing, education,
learning etc. If you're having a bad day, there's nothing
like a chuckle to boost your spirits and help you put things
into perspective. Recently, I received a photo that still
sends me into guffaws and I've looked at it dozens of times.
If you need a bit of a laugh, this should do it: http://www.write101.com/W.Tips116.htm
If you prefer something more substantial, how about the History
of the World? You're guaranteed to discover something new
and wonderful here! http://www.write101.com/hist.htm Planning
on writing that great novel that lurks inside us all? Get
some tips on writing a best-seller here: http://www.write101.com/best.htm
Take a look at your site, consider what you find funny and
keep your visitors happy by offering them the gift of laughter.
If the spelling of words like "humour" in this
article worried you, please read this http://www.write101.com/aus.htm
Finally,
a truly professional shopping cart system for your site...
and easy setup too!
Jennifer Stewart is a professional writer who offers
copy writing,
proof reading and editing services for businesses and individuals.
She has undertaken a variety of assignments - writing articles
for
ezines and the print media; preparing award submissions for
business
clients; copy writing and proof reading works of non-fiction;
editing web pages and ebooks; writing press releases and much
more.
Get help with writing your sales letters here:
http://www.write101.com/letters/sales
Subscribe to FREE,
weekly Writing Tips to improve your writing
http://www.onelist.com/subscribe/WritingTips
|
