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Everyone wants to know the "secrets" of the search
engines. "Should I have 10% keyword density or 20%?"
or "Should I use Link Popularity inflation techniques?"
or "Should I resubmit every week or every month?".
These are all questions that those searching out the "secrets"
of the search engines ask. Let me first begin by trying to
shed some light on the search engine itself.
There is no real secret to a search engine. Any search engine
has basically 3 parts, First is the spider, otherwise called
a robot. The spider visits a web page, reads it, and then
follows links to other pages within the site. This is what
it means when someone refers to a site being "spidered"
or "crawled." The spider returns to the site on
a regular basis, such as every month or two, to look for changes.
Everything the spider finds goes into the second part of
a search engine, the index. The index, sometimes called the
database, is like a giant library containing a copy of every
web page that the spider finds. If a web page changes, then
this book is updated new information.
How
to receive a continual stream of hot leads...
Sometimes it can take a while for new pages or changes that
the spider finds to be added to the index. Thus, a web page
may have been "spidered" but not yet "indexed."
Until it is indexed, it is not available to those searching
with the search engine.
The third, and trickiest, part of a search engine is the
ranking software. This is the program that sifts through the
millions of pages recorded in the index to find matches to
a search and rank them in order of what it believes is most
relevant. All search engines have the basic parts described
above, but there are differences in how these parts are tuned.
That is why the same search on different search engines often
produces different results.
Now that you can see there is nothing really magical about
any given search engine, we'll discuss other "secrets"
like keyword density and link popularity.
First, let me start with the ever popular "Keyword Density".
All I can say about this issue is "Relevancy rules over
ALL!". If you try to keep up with the ever changing algorithms
of the search engines, you'll be forever changing your copy
around to match that "holy grail percentage" for
that month. Instead, create pages that have substantial and
relevant content related your primary keywords for that page.
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Link popularity is however very important among search engines
now. Search engines feel if more websites link to yours that
your website must be important. Also, if the importance of
a website that is linking to you is ranked high in that search
engine, your link popularity will be greater. You should definitely
try to build your link popularity. There are several different
programs available now to help you do just that.
In conclusion, the real secret of any quality search engine
optimization company is a combination of all of these aspects.
In order to succeed, you must incorporate submission scheduling,
link popularity, keyword density and relevancy, etc. into
a SEO campaign plan. The more relevant your keyword list to
your website, the more targeted your visitors will be, and
the search engines will stay less cluttered.
Article by Eric S. Cook - Eric is a recognized search
engine
optimization expert that has been gaining quality traffic
for
his clients for 2 years. To learn more go to
www.baselinepros.com
or get the latest updates by sending a
blank email to: welcomeblp@sendfree.com
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