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We have all heard the horror stories and watched as one dot.com
after another bit the cyberdust into oblivion. They may have
had multimillion dollar budgets and a staff of hundreds of
employees but they all made a fatal error; they forgot to
put the customer first.
That is not surprising since most business schools in America
teach that the most important thing in business is Money.
That fatal error was naturally played out online but with
more immediate effects that are now all too obvious.
Money is not the most important thing in business; it is
the customer.
Why?
Because it is the customer that brings in the money to a
business.
The impersonal nature of the Internet made that old business
strategy die before it was even born. And it deserves to go
the way of extinction.
It is time that the customer was made 'Top Priority'.
The online business experience must be virtually perfect
and saving that nothing in this world can possibly be perfect,
it must be geared for the inevitable foul ups that occur due
to too much Internet traffic or other such strange glitches
as are known to happen online.
The most flawless way to conduct business online is via email.
The drawback here is SPAM.
If you bring a web site into play, then you need to make
it as painless as possible for your customers.
Here are a few basics that online customers want:
1. Net savvy customers dislike slow downloads of web
pages and graphics. There is a need for speed.
2. Navigation that makes no sense is another big problem.
3. Limited selection will cause customers to look
elsewhere.
4. Online order systems must be flawless and offer
an alternative in case of breakdown.
5. Provide FREE content to wet the appetite of your
customer.
Unless you learn to care for your customers online, then
you too will go the way of the dinosaur and those Dot.coms.
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