Getting Started In Business Podcasting

Many businesses will absolutely fail when they create their podcast for several reasons. The top reason is typically a failure to have a fully detailed podcast strategy that includes everything from technology to distribution to directory listings, to marketing to incorporation to their existing web property to.... the list goes on and on.

Element 1 - Have a Script. You wouldn't give a speech without an outline, so why make your podcast audience suffer through your incessant babble. Nothing is more painful to the listener than dead airtime, and this is often the result of poor planning. It is not necessary to write out your entire monologue, but having an outline of your topic flow along with pertinent notes will help immensely.

Element 2 - Use an MP3 Format. While the availability of free podcast directories is invaluable, most of them offer only limited access for your listener. Often times this is in the form of a direct stream from the webpage. This may seem like an adequate form of distribution, but the reality is that most people would prefer to download a podcast to their portable listening device. I am always downloading interesting podcasts for later use in my car or at the gym. Unfortunately, those who opt not to use mp3 format will find their message land-locked to only a certain demographic of the potential market. This eliminates one of the key benefits of podcast marketing.