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Yahoo Wins Some, Loses Some In Korea
It's a bad news/good news situation for Yahoo in Korea. Yesterday, it was announced that the nation's second largest portal intends to make a deal with Google when its agreement with Yahoo runs out. Today, however, Yahoo renewed its "search marketing distribution" partnership with Korea's largest portal.
Search Engine Land's Barry Schwartz reported on the Yahoo-Naver deal. To be more precise, Naver renewed its partnership with Overture, but Overture is a Yahoo company - on the company's homepage, it clearly states that "Overture products are now Yahoo! Search Marketing products."
The corporate connection is reinforced by the fact that Kim James Woo, the "Regional Vice President of Yahoo! Search Marketing in Asia and CEO of Overture Korea," made an official statement. "Naver's leadership position as Korea's most visited online destination provides opportunities for our advertisers," said Woo. "We are proud to continue working with Naver to connect businesses and consumers at the point of search."
It appears that there will be quite a few opportunities for Yahoo to connect Korean businesses and consumers. Naver "has 16 million . . . daily visitors and its homepage features 850 million page views." And if the company's boasts are to be believed, it "has taken a leading role in developing," and "is settled as the new paradigm of search service."
That's definitely the kind of company with which Yahoo wants to be aligned. Perhaps their new deal will be enough to make Yahoo forget that Korea's number two portal intends to switch to Google.
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Tag: Yahoo, Naver
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