Yahoo And ABC Expand Video Partnership
Yahoo News and ABC News have agreed to expand their relationship. ABC will be providing Yahoo News with additional video content. The new agreement will add several new features. ABC will offer Yahoo breaking news, features, interviews and video clips from Good Morning America. The agreement is an extension of the current partnership, which started in September of 2005.
"Yahoo! News' relationship with ABC News has played an important role in offering our users the world's best journalism over the past year," said Scott Moore, head of news and information, Yahoo! Media Group. "Video streams on Yahoo! News have increased more than ten-fold over the past year, so we have no doubt that additional content from one of the most recognized brands in news will be met with great enthusiasm by our audience."
Yahoo has plans to have better communication with ABC's newsroom according to Neil Budde, general manager of Yahoo News. Yahoo will continue its partnership with other video providers such as Reuters, BBC and the Associated Press.
ABC News video will continue to have a strong presence on Yahoo News, including the front page and any relevant story pages.
"We are thrilled to be the premier content provider for one of the leading online global resources," said Bernard Gershon, senior vice president and general manager, ABC News Digital Group. "At ABC News, our digital strategy is to have the most trusted and up-to-the minute news content available to consumers anywhere, anytime, on any device. This expansion further emphasizes our commitment, as well as Yahoo!'s, to providing consumers with exactly that."
Not everyone is excited about the expanded relationship."Why do we assume, seemingly overnight in many of our cases, that if the picture moves, that automatically makes it brilliant, compelling content that people will seek out and slurp up as if their last meal?",wrote PM in a post on lostremote.com.
It probably is a mutally good move for both Yahoo and ABC. Up to this point it has been a sucessful relationship and both sides are probably hoping it will only get better.
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