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Mobile Entertainment Market To Reach $77 Billion
The mobile entertainment industry is large now but the future projected growth is off the charts. A new report from Juniper Research says that by 2011 the global mobile entertainment market will reach $77 billion.
Currently for 2006 the mobile market is worth $17 billion and is projected to reach $47 billion by 2009. The mobile market consists of gambling, adult content, games, music, TV, and infotainment.
The biggest players in the global mobile market will be the Asia Pacific and European regions. Asia Pacific will account for 37 percent of the market revenue while Europe will be a close second with 35 percent during the period from 2006 to 2011.
Mobile music accounts for the largest portion of the market. 80 percent of the revenue for mobile music comes from ringtones. The second biggest category is infotainment that covers a variety of topics.
By 2011 Juniper forecasts a shift away from mobile music and says the revenue leaders will be mobile games and mobile TV. Also playing a role will be mobile gambling in the Asia and Europe markets.
North America accounts for 14 percent of the global mobile entertainment market for 2006 but is projected to grow to 19 percent by 2011. South America has the smallest portion of the mobile entertainment market with 3 percent but over the next five years they are expected to grow 2 percent for a total of 5 percent of the market.
The mobile phone continues to evolve from a communication device to something that offers a broader array of options. Bruce Gibson senior consultant at Juniper said,"Busy lifestyles in both developed and developing markets means that consumers will have to grab entertainment and relaxation as and when they can. Growing disposable incomes, next generation mobile technology and the metamorphosis of the mobile handset into a multifunction communications and entertainment device will enable them to achieve this in a way hitherto thought impossible".
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Mike Sachoff
