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MySpace Rises In Japan
MySpace said "hajime-mashite" (nice to meet you) to Japan today as the News Corp.-owned site teamed up for a 50/50 venture with Japanese telecom powerhouse Softbank Corp. to launch MySpace KK (MySpace Japan).
"The launch of a Japanese community is a huge step for MySpace's international expansion," said Chris DeWolfe, CEO of MySpace and Board Member of MySpace KK.
"We're responding to user demand by creating a community that is localized in terms of language and culture while connecting members to the rest of MySpace's global network."
The companies say MySpace Japan, headquartered in Tokyo, will run as a separate company, with MySpace US teams playing significant roles to build the localized operations.
"Localization has been key to MySpace's success around the world and Japan will be no exception," said Makoto Kouyama, CEO of MySpace Japan.
News Corp. finds itself in powerful company with Softbank, which owns Yahoo Japan, Yahoo BB ADSL, Japan Telecom, and Vodafone KK.
"We are confident the Japanese community will take to MySpace just as passionately as millions of others around the world," said Masayoshi Son, Chief Executive Officer of Softbank, and now the chief enemy of the leading Japanese social networking site, Mixi.
News Corp. CEO Rupert Murdoch was quoted by Reuters yesterday as looking for a way to reach the Japanese market via mobile phones. Softbank will have just the way to that, so it's reasonable to expect a MySpace Japan mobile photo and blogging service.
Brad Greenspan, a board member at Intermix, the former owner of MySpace, now also has a new reason to be upset now that the social network is moving into the Asian market. Greenspan filed suit against News Corp. last spring alleging that the site was intentionally and maliciously undersold.
A judge recently dismissed the case, but Greenspan wheeled around quickly to file another lawsuit accusing News Corp. of mass censorship within MySpace, including references to Greenspan's competitor sites.
Tag: MySpace Japan
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Jason Lee Miller
