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SES: Blog/Feed SEO: Watch Out For Bullets
The information flooding out of the Blog and Feed Search SEO session at SES San Jose was so rapid and powerful it knocked all of Mike McDonald's hair off. Because the information is so plentiful, we'll cut the right to the bald and shiny of Mike's notes.
Via Amanda Watlington, Ph.D., APR Searching for Profit, on blog and RSS optimization:
· "At this point it's still westward ho. We are still far from saturation at this point. It's also far from maturation. There is a lot of work left to be done… RSS has been the medium of distribution and growth of most all of the consumer generated content"
· Optimize the blog itself - customize your templates, simplify your archiving structure, css (tweak to improve usage of h1 and h2 etc) permalinks - make them show real titles etc, add robots txt, validate -- tweak then validate, then stay put.
· Plug-ins are available for SEO ability for WordPress, Moveable Type, etc.
· Use and build keyword lists
· Don't use graphics where plain HTML would benefit your SEO
· Focus categories
· Use your blogroll
· Powerful keyword rich copy wherever possible
· Give every post a theme and stay on message
· Use keywords in anchor text with links
· If you link to a resource - cite the resource and link to it.
· Review your keyword research - keyword density is still key
· "I tell people, 'if you're going to take the trouble to make a blog, put it on its own domain. Make your blog it's own independent authority."
· Socialize the blog
· Gather inbound links
· Cross-link your website
· Join the conversation by blogging about other blogs
· Ramp up traffic thru submissions
· Make it easy to subscribe to
· Optimize your rss feed
· Use keywords in the title
· Use full paths
· Each feed should have a keyword theme
· Make your feeds available for syndication
· Convert your feed to podcasts
That's enough to process for now. Next time, what Feedburner's Rick Klau and Netconcepts' Stephan Spencer have to say about it.
To be continued…
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Jason L. Miller is a staff writer for WebProNews covering technology and business.
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Jason Lee Miller
