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Oodle Opens Its Classified API
Classifieds search engine Oodle.com made its application programming interface generally available today, and introduced a new affiliate program for API users.
Oodle announced the expanded availability of the API. Site publishers can add classifieds listings to their websites through use of the interface.
Big users of the API, being those affiliates who send more than 10,000 refers per month to Oodle's listings, can be eligible for the new revenue stream announced today.
The company sees interest from sites emphasizing local and vertical niches. Oodle's API will allow them to expand an existing classified offering with its listings.
Developers who like mashups can use Oodle's API along with other applications. Major Internet sites like Yahoo and Google have also made various APIs available, and these have proved very popular with web service creators.
Oodle's API can be seen in action at sites like Backpage, which provides online classified sites for local media outlets. Backpage marketing director Carl Ferrer noted in the announcement Backpage has been using the API for three months.
He described the implementation as "painless" and said the Oodle listings have been well-received by Backpage users.
Oodle noted in its documentation for the API that it is based on XML using the XMLRPC specification. Open source client libraries for XMLRPC may be obtained for all major programming languages, like C/C++, Java, PHP, Perl, and Python.
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Tag: Oodle
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About the Author:
David Utter is a staff writer for WebProNews covering technology and business.
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