 |
Breaking
eBusiness and Search News |
|
 |
Trust Eric, He Can Stop Click Fraud
Despite a recent $90 million settlement in a click fraud case, Google CEO Eric Schmidt claims his company sees fake clicks before the advertisers do.
However, he isn't going to explain how Google accomplishes this feat. A Bloomberg report noted how Schmidt believes click fraud won't stop Google's rise.
"Believe me, as a computer scientist, we have the ability to detect the invalid clicks before they reach advertisers," he said in the article.
Meanwhile, click fraud takes places rampantly in India. The report noted how one man sells customers the names of websites that pays people to do clicks. It's the ultimate Make Money Fa$t scam, except that it apparently pays off.
Who to believe, Google or the real world? Lane's Gifts and Collectibles filed a class-action suit against Google over click fraud. Pending approval, Google will pay $90 million to end that lawsuit.
A plaintiff's attorney in that suit cited a need for Google to be more transparent about its operations. Wall Street analysts have made similar claims. Google sees transparency as something that only benefits its competition and the criminals who would take advantage of details of the company's inner operations.
Now part of the S&P 500 index, Google closed at $389.70 yesterday. Its value to the stock market is clear. Some people wish its work and future prospects were a little clearer as well.
---
Tag: Google
Add to | DiggThis | Yahoo! My Web | PreFound.com
Drag this  to your Bookmarks.
Receive
Our Daily Email of Breaking eBusiness News
About the Author:
David Utter is a staff writer for WebProNews covering technology and business.
 WebProNews RSS Feed
More Top News Articles
Contact WebProNews |
|
|
 eBUSINESS
RESOURCES |
|
|
 |
|
| About
WebProNews |
WebProNews is the number
one source for eBusiness News. Over 5 million eBusiness professionals read
WebProNews and other iEntry business and tech publications.
WebProNews provides real-time coverage of internet
business.
Free Email Newsletters:
|
|
|
|
