CoffeeCup Drinks Print Ads On Google's Tab

A company spokesman acknowledges that demand was light for its print auction, but says Google did little to market the opportunity to its network of several hundred thousand advertisers. Its primary goal, he says, was to test the auction process for print ads. "We're pleased with the data we've gathered and will use it to inform future experiments we conduct on different aspects of the print process," says Google spokesman Barry Schnitt.

"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings; but who does actually strive to do the deed; who knows the great enthusiasm, the great devotion, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least he fails while daring greatly. So that his place shall never be with those cold and timid souls who know neither victory nor defeat."