A Little AdSense Tweak Helps
Google's AdSense blog discusses how one site made a simple adjustment in how AdSense displays on its pages and increased its click-through rate.
It's a trick that most sites have used already, but if you haven't made the tweak for your site, now might just be the time. Holiday shopping season is upon us, and it's time to take better advantage of shopper curiosity.
Positioning those AdSense blocks on the left or right side of the page didn't make any real difference in click-throughs, but when the Engineeringtalk web site changed AdSense type sizes and fonts to match the content, they saw improvement, as Phoebe from AdSense Publisher Support posted:
Next, the team experimented with AdSense designs, focusing on optimization through typography and placement. They found the biggest influence on CTR was the similarity between the AdSense type (size and font), and the main body text of the page. The more similar the type, the higher the CTR.
Engineeringtalk editor Chris Rand put forth a basic question for other publishers to consider: "Ask yourself if your website's current fonts, font sizes and colors are really that important to you, or if you'd be prepared to change them for better AdSense results!"
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David Utter is a staff writer for WebProNews covering technology and business. Email him here.
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